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Google Slides Remarketing Presentation


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Google Slides Remarketing Presentation

  1. 1. Google Confidential and Proprietary “Drive More Revenue From App Installs”
  2. 2. Google Confidential and Proprietary Today's agenda Remarketing for mobile apps Q&A Evolving user acquisition strategies AdMob for building a user base
  3. 3. Google Confidential and Proprietary When consumers fell in love with smartphones, developers raced to create new apps App marketplaces quickly became crowded with hundreds of thousands of apps
  4. 4. Google Confidential and Proprietary Initially, the focus was on scale and building a large user base, and app rank was the only goal App developers looked for ways to quickly build a user base at the lowest possible cost-per-install (CPI) through incentivized downloads, offer walls and other low cost channels. DOWNLOAD APPS FOR FREE WIDGETS
  5. 5. Google Confidential and Proprietary Driving high quality installs Once developers understand performance, they can optimize promotion channels to reach and engage the right users. Google offers tools for each phase of the user acquisition cycle. Reaching the right audience Tailor app promotion to the right audience based on business insights. Engaging current users Drive more revenue from existing app users with advanced targeting. Optimizing to maximize revenue Advanced measurement solutions provide insight for channel optimization.
  6. 6. Google Confidential and Proprietary After you have built your user base, Google’s new App Remarketing allows you to re-engage with your current app users Buy Now!
  7. 7. Google Confidential and Proprietary How app remarketing works User added to custom list based on in-app actions User leaves Your ad across the mobile app network User downloads your app Ad clicks drive users back into your app to take action