1. Social Media Marketing Trends 2011

2. The fact that audience has the control starts to sink in.

3. Social media will get real budgets .

4. Social media will be integrated to overall marketing activities.

5. Social media ROI will become important.

6. Brands start to use listening platforms to monitor the conversations .

7. Social media will reach behind corporate firewalls .

8. Customer service and interaction with businesses becomes social .

9. Measuring online activities and their effect on offline sales will become increasingly important.

10. Media will fragment even more and smaller communities can be hyper-targeted.

11. Social networks chatter will be incorporated into CRM systems .

12. More sales will originate from social media contacts (B2B and B2C). Proactive Brand Advertising

13. Marketing will hit mobiles big time.

14. All search will be real-time . Web, blogs, social networks.

15. Real-time will be the right time. Delays will cost customers .

16. Social networks’ messaging instead of regular email and IM.

17. First large scale successful augmented reality applications.

18. Campaigns will get more dynamic, spanning from offline to actionable social channels . Social Media Campaign

19. Social networks will become more commercial .

20. Ads will be more interactive and connected to social networks .

21. The home page for internet users will be social network’s profile page .

22. Facebook will grow to 15 00,000,000 ?

23. Shopping will be integrated into social networking sites.

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