54. . MARKETING ANALYSIS 7 P’s of Restaurant PRODUCT: Product marketing deals with marketing the product to prospects, customers, and others. The products being offered at FUSION are-a cosmopolitan flair, comfortable atmosphere, striking décor, entertainment, engaging clientele along with an international menu comprising of multi- cuisines: INDIAN, ITALIAN , CONTINENTAL and CHINESE. FUSION will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking PRICE: Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. It costs to produce and design a product, it costs to distribute a product and costs to promote it. The pricing strategies that we at FUSION will be considering during the preparation of the menu are- Competition pricing Product Line Pricing Premium pricing
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57. The staff at FUSION is efficiently and well trained to serve the guests in the best possible way.
58. Our staff is well trained to give to our customer’s high quality of personal service.
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60. A big emphasis is being placed on extensive research into the quality and integrity of our products.
78. However, those based on solid understandings of the market needs have a much higher chance of success.
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81. We obtained an online sample of a survey conducted to gauge the tastes and preferences of city goers. The survey was done on about 120 people residents of Mumbai between 16 and 21 years.
102. Evaluating Financing Options Personal Personal Potential Control Risk Reward Personal Resources H HH Financial Institutions (Debt Financing) L - M L L – M Venture Capitalists (Equity-Debt Financing) L – M L L – M Angel Investors (Equity Financing) L – M L L – M Public Offerings Equity Financing) L LL – H Business Development Program L – M L L – M Unusual Sources L – H L L- H L – Low M – Medium H - High
104. WHAT WE ARE CHOSING LOANS FROM FRIENDS AND RELATIVES- 20 LAKHS(UNSECURED) LOAN FROM FINANCIAL INSTITUTIONS -40 LAKHS(SECURED AGAINST THE BUSINESS ITSELF) INTEREST: 6% annual rate from friends and relatives 12% annual rate from bank
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