10. Google / Microsoft ADS (Google Adwords and Microsoft AD Network for Yahoo and Bing).
11. FB Ads to grow fans and boost FB referrals as this forms SNM which in turn transforms to SEM and increases SEO.
12. SEO Cross checks (At this stage, we would be able to get reports on SE refusals, suggestions or rejection).
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14. Feeding social media from website. This means that posts from the website would be fed directly and automatically to the Expatholidays FB and Twitter page to reduce the workload on the editors while the time they spend in posting such would be used to interact with the fans and answer questions / post “branded comments”.
15. Link exchange and building (this stage is currently yet to be completed as the festive period shut down a lot of communication and as such, talks would be resumed with top bloggers, twitter users and forums to have our comments and link on their site).N.B: -would brief you properly.
16. Generating Buzz / Link popularity 2 (this comes in form of answering questions posted on forums and “Q/A sites” like Yahoo Answers, LinkedIn etc with link backs to Expatholidays. Category would be fashion and Lifestyle, Celebrity and any other suggested).
17. These steps would often be repeated and as for the tracking and progress / reporting, would communicate across to you after our discussion how the reports would be generated as I am currently setting up automated reporting system (if approved) and enable easy viewing.
18.
19. POPULARITY.This would basically involve developing quality and relevant links (inbound) to Expatholidayslive. This would involve approaching websites (vendors, suppliers and directory owners) requesting them to link back to contents relating to them and in most conditions, requesting link exchange.PROCEDURE: -[a]. Promotion of video, images and audio contents. This is in line with Google’s mode of displaying search results. It displays not only content but videos, images and audio clips. In this effect, a “YOUTUBE” account for all Expatholidayslive videos would be created with proper naming convention (would be explained later) likewise Flickr account for Images.[b]. Submitting it to the basic and free directories online like (DMOZ,) Axandra and a host of others.[c]. Requesting reciprocal links from websites within Expatholidays scope of business especially to our free stuff, developing a page for links only so that we can have link exchange while keeping the relevance and integrity of Expatholidays website and scope of business.[d]. Prepare articles for other websites to use (comes in form of question and answer on yahoo answers, LinkedIn and forums with link back to Expatholidays).[e]. Regular News release and ensuring the RSS feeds are working properly.
20. BROADCASTING.This would now involve allowing the SE to know Expatholidayslive as we have optimized and developed web integrity and link popularity. Here the major choice for paid submission would be the “Yahoo Directory”, “Microsoft AD center” and Google Directory.PROCEDURE: - [a]. Website submission to Google, Yahoo and Bing. We would be doing manual, automatic, unpaid and paid submissions.[b]. monitoring it till all our pages are indexed while avoiding duplicate pages to ensure Expatholidayslive is not penalized or termed a spam website.
21. ADVERTISING.This step involves PPC campaigns, Newsletter ADS, website ADS. PROCEDURE: - [a]. Google Adwords would be introduced here likewise Adsense.[b]. Purchasing of targeted visitors across the web. (Email blasts and marketing via rented databases) this involves in advertising in 3rd party newsletters targeted at audience who are interested in Expatholidays line of business and also sending Solo email to targeted list of subscribers as they often get good response.[c]. Having banners and leader board Ads across existing ITP websites showing off “Freebies” on Expatholidayslive.
22. SOCIAL MEDIA.This is where our viral marketing would be taking place as the “QUALITY” products and services on Expatholidayslive would encourage our Fans and followers to spread the word about us willingly.PROCEDURES: -[a]. Becoming part of social media communities (we already are) and strengthening our stand in communities we already are present in by doubling our post quality and quantity while creating “GIVE AWAYS” through competitions, including “GUESS WHAT” in our posts and creating interactive / debatable posts.[b]. Strong participation in Social bookmarking communities where members share News, articles etc (these include Digg, Delicious, Stumble upon).[c]. Ensuring that in these communities and bookmarking sites, we don’t spam people or talk incessantly about our business. I would make sure we listen and respond appropriately and develop a proper and timely response plan.[d]. I would also be promoting Expatholidayslive in online forums, “MEET UP groups”, blogs and communities where serious discussions and real people participate. This includes but not limited to Google groups, MEET UP, Social circles, Socialize etc. Aggressive marketing is often frowned upon by these places so the “Email signature” would do the marketing.[e]. Developing free services (plans undergoing fine tuning) and giveaways which come with registration as requirement.[f]. Ensuring we adjust and move along with social media trends as they are often revolving and changing (waiting for 2011 newbies as followed and announced on Mashable).[g]. Identifying influential twitter users and most followed bloggers on the web (twitter, facebook) in this region (I happen to fall into NO 93 most followed twitter user and NO 1128 most influential TWITTER USER in the Dubai, UAE) so I could use members ranked above me to spread the word.
23. MONITORING.This is where all above activities are tracked via analytics and monitoring tools (HOOTSUITE, Google Analytics, Google Ad planner, We Follow, Woo rank, Effective measures, Alexa) to see progress and lapses.Finally, these are the mandatory steps briefly explained as more would be put in place should any of the above need further action or newer and more effective options spring up (they are regularly springing up). They are a must for proper online marketing, web promotion and proper SEO ranking. For the email options, Newsletter Ads and PR news and stories, options are still being tested so no specific choice for now. <br />
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