The document discusses the transition from a generic web experience to a personalized web experience where websites know individual users and can tailor the information presented. It notes that this shift moves from users searching for information to information finding the right users. The document also introduces the concepts of "Your Web" and "Augmented Me" as part of the journey to total personalization on the internet.

1. Liquid Internet The Journey to Total Personalization

2. Liquid Internet The Journey to Total Personalization Instant Personalization “ For the past 15 years we’ve all had the same experience when we went to a website. That is over now. If Zuckerberg is to be believed, we are rapidly moving from a world where the web doesn’t know who you are, to a world where the web knows exactly who you are.” (Financial Times 03-12-2010) Mark Zuckerberg

3. Liquid Internet The Journey to Total Personalization Their Web Our Web Your Web Augmented Me

4. “ It’s about shifting from you trying to find the right information, to the right information finding you”. Liquid Internet The Journey to Total Personalization De eerste stap: YOUR WEB + Social Graph From Webpages to Webstage

5. Liquid Internet The Journey to Total Personalization De eerste stap: YOUR WEB

6. Liquid Internet The Journey to Total Personalization De eerste stap: YOUR WEB(STAGE) opt-in button your personal webstage Fase 1 Fase 2

7. Liquid Internet The Journey to Total Personalization De volgende stap: AUGMENTED ME everyone with IQNOMY’S Liquid Internet