The document outlines various integrated marketing services provided by the company including promotions, e-marketing, retail activation, direct marketing, response management, exhibitions and stall design, mall promotions, roadshows, channel activation, product launches, fashion shows, brand promotion, talk shows, seminars/conferences, corporate promotion, and PR activity. It provides case studies and examples of campaigns conducted for clients across various industries implementing these services through large-scale nationwide programs.

2. OUR
SERVICES

3. OUR SERVICES
Promotions
E-Marketing Retail
Services Activation
Holistic
360
Integrated Marketing Service
o
Approach
Direct
Marcom
Marketing
Response
Management

4. EVENTS & PROMOTIONS
Static
Promotions
Alternate
Transportation Mobile
Medium Promotions Promotions
Promotions
Customized
Promotion
Merchandise

5. RETAIL ACTIVATION
Large Field Force
Activation
Market /
POP/ POS Competition
Development Intelligence
Retail
Activation
Shop In Shop Sampling & Audits
Kiosk
Mystery Shoppers
Development .

6. DIRECT MARKETING
Customized EDM/SMS
Mailers Broadcast
Loyalty Programs Follow Up’s
Direct
Marketing

7. RESPONSE MANAGEMENT
Post Sales
Follow Up/ Toll
Free No’s
Lead Response Paid / Unpaid
Generation &
Management Management Events
Relationship
Calls

8. e-marketing
e- marketing
Online
Response Tracking & Website/Microsite
management
Hosting Services E-Mailer

9. CASE STUDIES

10. EXHIBITIONS & STALL DESIGN

14. MALL PROMOTIONS

20. ROADSHOW

27. CHANNEL ACTIVATION

28. CHANNEL ACTIVATION
CHANNEL ACTIVATION
HCL – REATAIL ACTIVATION
BRIEF
To come up with a solution for the entire retail channel of HCL, keeping in mind
all aspects i.e. Point Of Purchase, Dealers & Distributors, Product Demos &
Launches.

29. CHANNEL ACTIVATION
Description:
• VMS India came up with a holistic solution of bringing all aspects of retail
under one roof and making the entire process more measurable &
quantifiable.
• Few of the responsibilities taken on by VMS India for HCL were:
• Dealer Activation.
• Dealer Support Programs
• Product Launch & Product Placement support.

30. CHANNEL ACTIVATION
• In Shop Demonstrator (ISD)management (150 sales employees managed,
driven & trained by VMS India, On VMS India Rolls.)
• Unit sales, Product Sales & ASP (Average Sales Price) Drive Support.
• Merchandising Support.
• Training Support
• Monitoring Support (Pan India HCL tracking of Sales, Merchandising,
Stocks , Dealer Network , Sales Employee Attendance, competition
Monitoring, Salary support & Market Feedback).
• Manpower Hiring.

31. CHANNEL ACTIVATION
SCALE
Pan India, Covering all aspects of Retail Activation , 130 Dealers, All major
Distributors , 150 ISD’s , Across country Monitoring System.
BUDGET
60 Lakhs

37. PRODUCT LAUNCH

42. FASHION SHOWS

45. CHANNEL ACTIVATION

46. CHANNEL ACTIVATION
CHANNEL ACTIVATION
CYBER MEDIA – CHANNEL ACTIVATION
BRIEF:
The client brief was crisp “ Need to get influencers & decision makers
in prospective companies to know the benefits of our products & let the
same be conveyed by experts.

47. CHANNEL ACTIVATION
Description:
• VMS India came up with a pan – India activity plan.
• The plan was to tap the prospective TA in respective 20 cities.
• Get all of them to one location & let the experts take on from there.
• A extensive response activity was done where all the prospective TA
was invited to a night of info & experience sharing followed up with
a dinner & cocktail ceremony.
• The entire event was made as an interactive session with the TA
open to ask all queries from the experts.

48. CHANNEL ACTIVATION
SCALE
Pan India, 20 cities , covering around 2000 MD/CEO & influencers of
prospective companies.
BUDGET
60 Lacks
ACHIEVEMENT
A very successful event resulting the client to expand the same activity in
another 20 city activity.

53. BRAND PROMOTION

57. TALK SHOWS

61. SEMINAR / CONFERENCE

67. CORPORATE PROMOTION

71. PR ACTIVITY

75. School Contact Program