How to build the PERFECT ecommerce website
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This document discusses planning the perfect ecommerce website. It provides statistics on the growth of ecommerce in markets like the UK. Examples are given of successful ecommerce sites like Made.com and Naked Wines that are tailored to their audiences. The document outlines seven pillars of ecommerce, including having a plan, focusing on customers, defining success, evolving websites gradually, making sites sticky, prioritizing customer service, and avoiding cutting corners. It emphasizes that there is no single perfect model and strategies must adapt as ecommerce landscapes change.
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How to build the PERFECT ecommerce website
- 1. pod1.com @pod1Facebook.com/Pod1Group @fadi Perfect Commerce? Planning the ‘perfect’ ecommerce website
- 3. pod1.com @pod1Facebook.com/Pod1Group @fadi Pod1 is a global network of digital agencies Provide integrated ecommerce & marketing solutions London, New York & Cape Town
- 8. pod1.com @pod1Facebook.com/Pod1Group @fadi We don’t just do fashion…
- 13. pod1.com @pod1Facebook.com/Pod1Group @fadi • The UK e-commerce market will be worth an estimated €48bn during 2010 Source: Econsultancy Ecommerce Statistics 2010 • Online sales now 10% of total retail sales in the UK • 25% of UK shoppers prepared to spend £1,000 + online in a single transaction • 57% of UK consumers made online purchases
- 14. pod1.com @pod1Facebook.com/Pod1Group @fadi • British shoppers spend £1 in £13 online - this will change to £1 in £5 by 2020 Source: Econsultancy Ecommerce Statistics 2010 • Online accounts for a quarter of all new retail businesses; this will rise to half over the next ten years • Annual online spend is to grow by £46bn or 223%, and offline spend to drop by £18bn or 7%
- 15. pod1.com @pod1Facebook.com/Pod1Group @fadi So what does the perfect ecommerce website look like?
- 17. pod1.com @pod1Facebook.com/Pod1Group @fadi Some examples (that are perfect for their audience)…
- 27. pod1.com @pod1Facebook.com/Pod1Group @fadi Customer dictates to the business…not the other way around…
- 35. pod1.com @pod1Facebook.com/Pod1Group @fadi Sarah used to have 100 people walk by her stall every Saturday…
- 40. pod1.com @pod1Facebook.com/Pod1Group @fadi Apply here: www.rekn.it/become-a-mom
- 41. pod1.com @pod1Facebook.com/Pod1Group @fadi A domestic chore can even become a successful online business…
- 48. pod1.com @pod1Facebook.com/Pod1Group @fadi Time to get a little serious
- 49. pod1.com @pod1Facebook.com/Pod1Group @fadi Some lessons..
- 50. pod1.com @pod1Facebook.com/Pod1Group @fadi 7 pillars of ecommerce ** 2010 Edition **
- 54. pod1.com @pod1Facebook.com/Pod1Group @fadi “Understand your requirements before thinking about technology.”
- 55. pod1.com @pod1Facebook.com/Pod1Group @fadi “But don’t plan for perfect! It’s quality not perfection you should be striving for. Get the basics right, then build on top of that.”
- 57. pod1.com @pod1Facebook.com/Pod1Group @fadi • Project managers are your friends. • They can be mean. • They can shout. • They say NO quite a lot. • But that’s what you pay them for.
- 58. Pillar 2 It’s all about your customer
- 59. ? What relationship do they have with your brand? Why do they value your brand? Why are they visiting your site? Need states How do they interact with your brand?
- 60. • Same customer / different need state depending on where they are in their purchase journey.. vs
- 61. Luxury item (considered purchase): Desire -> go to your store for inspiration Eventually -> a functional customer Visiting brand areas
- 62. pod1.com @pod1Facebook.com/Pod1Group @fadi Non luxury item: (FUNCTIONAL) You have a NEED Compare prices Go direct to shopping pages/SEARCH
- 63. Pillar 3 What does success look like?
- 68. pod1.com @pod1Facebook.com/Pod1Group @fadi What are YOUR unique goals?
- 74. Your complete redesign could lose you much needed revenue in the short term!
- 76. If you’re doing 100’s of orders per day, this could represent a major loss of revenue
- 78. pod1.com @pod1Facebook.com/Pod1Group @fadi Shopping habits have changed • With internet 78
- 82. pod1.com @pod1Facebook.com/Pod1Group @fadi Grab and drag charms emulating the real experience! Click straight to checkout
- 89. pod1.com @pod1Facebook.com/Pod1Group @fadi Video of catwalk plays with option of clicking to product detail
- 91. pod1.com @pod1Facebook.com/Pod1Group @fadi Remember: PEOPLE DON’T BUY FIRST TIME (unless it’s Amazon)
- 96. Launched in 2000 Turned over $1bn in 2009 Sold to Amazon for $1.2bn in 2010
- 98. Pillar 7 It’ll bite you in the ass (cutting corners, that is)
- 99. Top 5
- 100. 5
- 102. 4
- 104. 3
- 106. 2
- 108. 1
- 113. pod1.com @pod1Facebook.com/Pod1Group @fadi And most importantly…
- 115. pod1.com @pod1Facebook.com/Pod1Group @fadi Pillars 9 – 100 coming soon..!
- 117. pod1.com @pod1Facebook.com/Pod1Group @fadi No such thing as perfect…
- 118. pod1.com @pod1Facebook.com/Pod1Group @fadi There’s no one size fits all…
- 119. pod1.com @pod1Facebook.com/Pod1Group @fadi One thing’s for sure…
- 121. pod1.com @pod1Facebook.com/Pod1Group @fadi In summary • The nature of ecommerce has changed and will keep changing every single day • The landscape, as we know it, is getting more distributed, more social, more global and more complicated • Your ecommerce strategy must go beyond website/search/email/affiliate/social in order to keep you ahead of the game
- 122. pod1.com @pod1Facebook.com/Pod1Group @fadi Thanks for listening fadi.shuman@pod1.com LinkedIn: Fadi Shuman Twitter: @fadi Pod1.com Blog.pod1.com Twitter: @pod1