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Future Commerce 8 trends that are changing how we buy and sell online
Pod1.com @pod1 Facebook.com/Pod1Group
Pod1 is a global network of digital agencies Provide integrated ecommerce & marketing solutions London, New York & Cape Town
 
The 7 Pillars of Ecommerce Promoting & selling over the internet NOW
Some  stats …
[object Object],Source: Econsultancy Ecommerce Statistics 2010  ,[object Object],[object Object],[object Object]
[object Object],Source: Econsultancy Ecommerce Statistics 2010  ,[object Object],[object Object]
8 trends that are changing the  ecommerce landscape
“ Give up control to gain market share ”
1. Ecommerce Platform  Free.0
[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],[object Object],In 18 Months
Why?
Fully featured out of the box
 
The birth of  Social Programming
100,000 + and counting…
Over 2000 extensions so far…
So  who ’s using it?
VF CORP ( WWW.VFC.COM ) - $7B Retailer  Old US platform was on IBM Websphere
[object Object],[object Object],[object Object],[object Object]
 
www. MagentoCommerce .com
2. Crowd Commerce
 
 
 
 
 
 
www. made .com
 
 
 
Customer dictates to the business…not the other way around…
www. nakedwines .com
3. Online/Offline
 
 
 
Sarah used to have 100 people walk by her stall every Saturday…
 
 
 
Now she has 10,000 people visiting her weekly…
 
And she’s collaborating with famous friends…
www. supermarketsarah .com
 
 
 
Apply here : www.rekn.it/become-a-mom
A domestic chore can even become a successful online business…
www. rekn .it
 
4. Me-Tail
 
 
 
 
 
Really? Can’t be  any good  then…
 
 
 
 
No barriers to become an online retailer…
www. vendr .com
www. NachosNY .com
And this one’s gonna be  HUGE  ->
 
 
 
 
 
 
 
Sarah would’ve found it pretty handy…
www. squareup .com
5.  Prediction: magCommerce
 
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What next?
With these ‘joined up’ devices you could click on that item you love in the editorial and be transported to an ecommerce site where you can buy buy buy!
 
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Who knows what the  future  holds??
 
He doesn’t know either..
6. mCommerce
 
[object Object]
Nike prioritising online/mobile above traditional advertising…
Is location based technology the killer feature that will finally make this  ‘The Year of the Mobile’ ?
 
 
 
 
 
 
But the best bit…
 
www. google .com/ mobile / shopper
7. Distributed Commerce
Sell anything,  on any site …
 
 
 
 
A nifty tool for individuals to sell anything,  on any site …
www. cartfly .com
 
 
$450m
 
What about  retailers ?
 
 
 
 
 
 
 
 
 
 
 
A  disjointed  experience
 
 
 
 
 
 
 
But this is  better …
 
 
 
 
 
 
 
Is this the future of  Facebook/Social Commerce ?
www. alvenda .com
And finally..
 
 
 
 
Getting people to sell directly to their friends..
So how does this all fit into your  multi-channel  strategy?
For starters, it’s made it even more  complicated …
And there’s no  one size fits all …
But one thing’s for sure…
 
In summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening LinkedIn: Fadi Shuman @fadi Pod1.com Blog.pod1.com @pod1

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Future Commerce - 8 trends that are changing how we buy and sell online

Editor's Notes

  1. Pod1 Ltd founded 2001 - Employs 50 full-time staff Pod1 Inc founded 2007 - Employs 11 full time staff
  2. Pod1 Ltd founded 2001 - Employs 50 full-time staff Pod1 Inc founded 2007 - Employs 11 full time staff
  3. We specialise in website featuring beautiful women.. High street and high end fashion
  4. gone are the days of ecommerce 1.0 or even 2.0. in a the world of social media, always on connected devices, and a generation that's been brought up with the internet, things are changing in the ecommerce landscape, and they're changing super fast!
  5. We’ve worked with the 3 rd parties out they all have their pros and cons, but for those brands with a more conservative budget who are not using ATG or DemandWare, then your options are limited. And finally, pod1 is looking for an easy life. That’s hard in agency world. We want happy clients. We want to give them what they want, when they want. And importantly, it shouldn’t cost them an arm and a leg. So we approached this selection criteria from an independent perspective.
  6. Hey – guess what, it’s written in open source
  7. And if you still think open source belongs in the hobbiest’s bedroom…
  8. And that’s why we’ve chosen Magento as the recommended platform for medium sized business (up to £50m)…
  9. Feature Set allows Magento Merchants to attract more traffic, convert more visitors at a higher AOV and grow their business… But I’m going to give a quick overview in 20 secs
  10. Hey – guess what, it’s written in open source
  11. Leave you with one final thought…Social Programming
  12. It’s what gave us this>>>
  13. With more coming on board daily…
  14. Feature Set allows Magento Merchants to attract more traffic, convert more visitors at a higher AOV and grow their business… But I’m going to give a quick overview in 20 secs
  15. Fair enough. Why should you care what an agency has to go through?
  16. People trust their peers…
  17. people trust peers, not brands
  18. Bridging online and offline tons of examples here but i liked this:
  19. Bridging online and offline tons of examples here but i liked this:
  20. Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  21. Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  22. Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  23. Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  24. Bridging online and offline tons of examples here but i liked this:
  25. Here’s my logic…
  26. But what if we take this concept one step further: you’re reading your favourite gossip mag come across the usual top picks section (hot denim?). In an offline world, you would have a glance and if anything strikes your fancy, you see where it’s being stocked and either find it online later or get it in-store over the weekend, or simply forget about it. However with these new ‘joined up’ devices a user could click on that item in the editorial and be transported to an ecommerce site where you can buy buy buy!
  27. Who knows…??
  28. Bridging online and offline tons of examples here but i liked this:
  29. So that's what's happening on the internet...but we're missing a huge walled garden...a mini internet...
  30. Bridging online and offline tons of examples here but i liked this: