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Future Commerce - 8 trends that are changing how we buy and sell online

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What will ecommerce look like in a year, in 2 years? How are new technologies impacting how people buy and sell online? What about Retailers? Areas covered include:

- Ecommerce Platform
- Crowd Commerce
- Online/Offline
- meTail
- magCommerce
- mCommerce
- Distributed Commerce
- Social Commerce

Published in: Technology
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Future Commerce - 8 trends that are changing how we buy and sell online

  1. 1. Future Commerce 8 trends that are changing how we buy and sell online
  2. 2. Pod1.com @pod1 Facebook.com/Pod1Group
  3. 3. Pod1 is a global network of digital agencies Provide integrated ecommerce & marketing solutions London, New York & Cape Town
  4. 5. The 7 Pillars of Ecommerce Promoting & selling over the internet NOW
  5. 6. Some stats …
  6. 7. <ul><li>The UK e-commerce market will be worth an estimated €48bn during 2010 </li></ul>Source: Econsultancy Ecommerce Statistics 2010 <ul><li>Online sales now 10% of total retail sales in the UK </li></ul><ul><li>25% of UK shoppers prepared to spend £1,000 + online in a single transaction </li></ul><ul><li>57% of UK consumers made online purchases </li></ul>
  7. 8. <ul><li>British shoppers spend £1 in £13 online - this will change to £1 in £5 by 2020 </li></ul>Source: Econsultancy Ecommerce Statistics 2010 <ul><li>Online accounts for a quarter of all new retail businesses; this will rise to half over the next ten years </li></ul><ul><li>Annual online spend is to grow by £46bn or 223% , and offline spend to drop by £18bn or 7% </li></ul>
  8. 9. 8 trends that are changing the ecommerce landscape
  9. 10. “ Give up control to gain market share ”
  10. 11. 1. Ecommerce Platform Free.0
  11. 12. <ul><li>We know first hand of the challenges of proprietary systems – built our own platform! </li></ul><ul><li>Worked with 3 rd parties </li></ul><ul><li>Options limited if you don’t have £££ </li></ul><ul><li>Independent perspective </li></ul>
  12. 16. <ul><li>2 Million+ Downloads </li></ul><ul><li>60,000+ merchants on Magento </li></ul><ul><li>$25 Billion in transactions in 2008 </li></ul><ul><li>Fastest growing eCommerce platform in the world </li></ul>In 18 Months
  13. 17. Why?
  14. 18. Fully featured out of the box
  15. 20. The birth of Social Programming
  16. 21. 100,000 + and counting…
  17. 22. Over 2000 extensions so far…
  18. 23. So who ’s using it?
  19. 24. VF CORP ( WWW.VFC.COM ) - $7B Retailer Old US platform was on IBM Websphere
  20. 25. <ul><li>Vivarte ( www.vivarte.fr ) </li></ul><ul><li>Large French fashion conglomerate with 24 brands </li></ul><ul><li>2,255 stores in France </li></ul><ul><li>Chose Magento over Microsoft Commerce Server </li></ul>
  21. 27. www. MagentoCommerce .com
  22. 28. 2. Crowd Commerce
  23. 35. www. made .com
  24. 39. Customer dictates to the business…not the other way around…
  25. 40. www. nakedwines .com
  26. 41. 3. Online/Offline
  27. 45. Sarah used to have 100 people walk by her stall every Saturday…
  28. 49. Now she has 10,000 people visiting her weekly…
  29. 51. And she’s collaborating with famous friends…
  30. 52. www. supermarketsarah .com
  31. 56. Apply here : www.rekn.it/become-a-mom
  32. 57. A domestic chore can even become a successful online business…
  33. 58. www. rekn .it
  34. 60. 4. Me-Tail
  35. 66. Really? Can’t be any good then…
  36. 71. No barriers to become an online retailer…
  37. 72. www. vendr .com
  38. 73. www. NachosNY .com
  39. 74. And this one’s gonna be HUGE ->
  40. 82. Sarah would’ve found it pretty handy…
  41. 83. www. squareup .com
  42. 84. 5. Prediction: magCommerce
  43. 86. <ul><li>iPad is notoriously great at displaying magazine content </li></ul><ul><li>Wired recently launched it’s magazine on iPad to praise: </li></ul>
  44. 87. What next?
  45. 88. With these ‘joined up’ devices you could click on that item you love in the editorial and be transported to an ecommerce site where you can buy buy buy!
  46. 90. <ul><li>What happens when magazine ‘apps’ allow you to shop directly from them? </li></ul><ul><li>Will people even visit individual brand websites to shop anymore? </li></ul><ul><li>Will people trust editorial anymore? It’s become a sales tool </li></ul><ul><li>Surely biggest exposure for highest paying brands? </li></ul>
  47. 91. Who knows what the future holds??
  48. 93. He doesn’t know either..
  49. 94. 6. mCommerce
  50. 96. <ul><li>Mobile/Location based marketing is making an impact </li></ul>
  51. 97. Nike prioritising online/mobile above traditional advertising…
  52. 98. Is location based technology the killer feature that will finally make this ‘The Year of the Mobile’ ?
  53. 105. But the best bit…
  54. 107. www. google .com/ mobile / shopper
  55. 108. 7. Distributed Commerce
  56. 109. Sell anything, on any site …
  57. 114. A nifty tool for individuals to sell anything, on any site …
  58. 115. www. cartfly .com
  59. 118. $450m
  60. 120. What about retailers ?
  61. 132. A disjointed experience
  62. 140. But this is better …
  63. 148. Is this the future of Facebook/Social Commerce ?
  64. 149. www. alvenda .com
  65. 150. And finally..
  66. 155. Getting people to sell directly to their friends..
  67. 156. So how does this all fit into your multi-channel strategy?
  68. 157. For starters, it’s made it even more complicated …
  69. 158. And there’s no one size fits all …
  70. 159. But one thing’s for sure…
  71. 161. In summary <ul><li>The future has happened and will keep happening every single day </li></ul><ul><li>The landscape, as we know it, is getting </li></ul><ul><li>more distributed , more social , more global </li></ul><ul><li>and more complicated </li></ul><ul><li>Your ecommerce strategy must go beyond </li></ul><ul><li>website/search/email/affiliate/social in order </li></ul><ul><li>to keep you ahead of the game </li></ul>
  72. 162. Thanks for listening LinkedIn: Fadi Shuman @fadi Pod1.com Blog.pod1.com @pod1

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