Future Commerce - 8 trends that are changing how we buy and sell online

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What will ecommerce look like in a year, in 2 years? How are new technologies impacting how people buy and sell online? What about Retailers? Areas covered include:

- Ecommerce Platform
- Crowd Commerce
- Online/Offline
- meTail
- magCommerce
- mCommerce
- Distributed Commerce
- Social Commerce

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  • Pod1 Ltd founded 2001 - Employs 50 full-time staff Pod1 Inc founded 2007 - Employs 11 full time staff
  • Pod1 Ltd founded 2001 - Employs 50 full-time staff Pod1 Inc founded 2007 - Employs 11 full time staff
  • We specialise in website featuring beautiful women.. High street and high end fashion
  • gone are the days of ecommerce 1.0 or even 2.0. in a the world of social media, always on connected devices, and a generation that's been brought up with the internet, things are changing in the ecommerce landscape, and they're changing super fast!
  • We’ve worked with the 3 rd parties out they all have their pros and cons, but for those brands with a more conservative budget who are not using ATG or DemandWare, then your options are limited. And finally, pod1 is looking for an easy life. That’s hard in agency world. We want happy clients. We want to give them what they want, when they want. And importantly, it shouldn’t cost them an arm and a leg. So we approached this selection criteria from an independent perspective.
  • Hey – guess what, it’s written in open source
  • And if you still think open source belongs in the hobbiest’s bedroom…
  • And that’s why we’ve chosen Magento as the recommended platform for medium sized business (up to £50m)…
  • Feature Set allows Magento Merchants to attract more traffic, convert more visitors at a higher AOV and grow their business… But I’m going to give a quick overview in 20 secs
  • Hey – guess what, it’s written in open source
  • Leave you with one final thought…Social Programming
  • It’s what gave us this>>>
  • With more coming on board daily…
  • Feature Set allows Magento Merchants to attract more traffic, convert more visitors at a higher AOV and grow their business… But I’m going to give a quick overview in 20 secs
  • Fair enough. Why should you care what an agency has to go through?
  • People trust their peers…
  • people trust peers, not brands
  • Bridging online and offline tons of examples here but i liked this:
  • Bridging online and offline tons of examples here but i liked this:
  • Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  • Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  • Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  • Everyone is a retailer...you've always got ebay etc but a new breed of diy sites are appearing
  • Bridging online and offline tons of examples here but i liked this:
  • Here’s my logic…
  • But what if we take this concept one step further: you’re reading your favourite gossip mag come across the usual top picks section (hot denim?). In an offline world, you would have a glance and if anything strikes your fancy, you see where it’s being stocked and either find it online later or get it in-store over the weekend, or simply forget about it. However with these new ‘joined up’ devices a user could click on that item in the editorial and be transported to an ecommerce site where you can buy buy buy!
  • Who knows…??
  • Bridging online and offline tons of examples here but i liked this:
  • So that's what's happening on the internet...but we're missing a huge walled garden...a mini internet...
  • Bridging online and offline tons of examples here but i liked this:
  • Future Commerce - 8 trends that are changing how we buy and sell online

    1. 1. Future Commerce 8 trends that are changing how we buy and sell online
    2. 2. Pod1.com @pod1 Facebook.com/Pod1Group
    3. 3. Pod1 is a global network of digital agencies Provide integrated ecommerce & marketing solutions London, New York & Cape Town
    4. 5. The 7 Pillars of Ecommerce Promoting & selling over the internet NOW
    5. 6. Some stats …
    6. 7. <ul><li>The UK e-commerce market will be worth an estimated €48bn during 2010 </li></ul>Source: Econsultancy Ecommerce Statistics 2010 <ul><li>Online sales now 10% of total retail sales in the UK </li></ul><ul><li>25% of UK shoppers prepared to spend £1,000 + online in a single transaction </li></ul><ul><li>57% of UK consumers made online purchases </li></ul>
    7. 8. <ul><li>British shoppers spend £1 in £13 online - this will change to £1 in £5 by 2020 </li></ul>Source: Econsultancy Ecommerce Statistics 2010 <ul><li>Online accounts for a quarter of all new retail businesses; this will rise to half over the next ten years </li></ul><ul><li>Annual online spend is to grow by £46bn or 223% , and offline spend to drop by £18bn or 7% </li></ul>
    8. 9. 8 trends that are changing the ecommerce landscape
    9. 10. “ Give up control to gain market share ”
    10. 11. 1. Ecommerce Platform Free.0
    11. 12. <ul><li>We know first hand of the challenges of proprietary systems – built our own platform! </li></ul><ul><li>Worked with 3 rd parties </li></ul><ul><li>Options limited if you don’t have £££ </li></ul><ul><li>Independent perspective </li></ul>
    12. 16. <ul><li>2 Million+ Downloads </li></ul><ul><li>60,000+ merchants on Magento </li></ul><ul><li>$25 Billion in transactions in 2008 </li></ul><ul><li>Fastest growing eCommerce platform in the world </li></ul>In 18 Months
    13. 17. Why?
    14. 18. Fully featured out of the box
    15. 20. The birth of Social Programming
    16. 21. 100,000 + and counting…
    17. 22. Over 2000 extensions so far…
    18. 23. So who ’s using it?
    19. 24. VF CORP ( WWW.VFC.COM ) - $7B Retailer Old US platform was on IBM Websphere
    20. 25. <ul><li>Vivarte ( www.vivarte.fr ) </li></ul><ul><li>Large French fashion conglomerate with 24 brands </li></ul><ul><li>2,255 stores in France </li></ul><ul><li>Chose Magento over Microsoft Commerce Server </li></ul>
    21. 27. www. MagentoCommerce .com
    22. 28. 2. Crowd Commerce
    23. 35. www. made .com
    24. 39. Customer dictates to the business…not the other way around…
    25. 40. www. nakedwines .com
    26. 41. 3. Online/Offline
    27. 45. Sarah used to have 100 people walk by her stall every Saturday…
    28. 49. Now she has 10,000 people visiting her weekly…
    29. 51. And she’s collaborating with famous friends…
    30. 52. www. supermarketsarah .com
    31. 56. Apply here : www.rekn.it/become-a-mom
    32. 57. A domestic chore can even become a successful online business…
    33. 58. www. rekn .it
    34. 60. 4. Me-Tail
    35. 66. Really? Can’t be any good then…
    36. 71. No barriers to become an online retailer…
    37. 72. www. vendr .com
    38. 73. www. NachosNY .com
    39. 74. And this one’s gonna be HUGE ->
    40. 82. Sarah would’ve found it pretty handy…
    41. 83. www. squareup .com
    42. 84. 5. Prediction: magCommerce
    43. 86. <ul><li>iPad is notoriously great at displaying magazine content </li></ul><ul><li>Wired recently launched it’s magazine on iPad to praise: </li></ul>
    44. 87. What next?
    45. 88. With these ‘joined up’ devices you could click on that item you love in the editorial and be transported to an ecommerce site where you can buy buy buy!
    46. 90. <ul><li>What happens when magazine ‘apps’ allow you to shop directly from them? </li></ul><ul><li>Will people even visit individual brand websites to shop anymore? </li></ul><ul><li>Will people trust editorial anymore? It’s become a sales tool </li></ul><ul><li>Surely biggest exposure for highest paying brands? </li></ul>
    47. 91. Who knows what the future holds??
    48. 93. He doesn’t know either..
    49. 94. 6. mCommerce
    50. 96. <ul><li>Mobile/Location based marketing is making an impact </li></ul>
    51. 97. Nike prioritising online/mobile above traditional advertising…
    52. 98. Is location based technology the killer feature that will finally make this ‘The Year of the Mobile’ ?
    53. 105. But the best bit…
    54. 107. www. google .com/ mobile / shopper
    55. 108. 7. Distributed Commerce
    56. 109. Sell anything, on any site …
    57. 114. A nifty tool for individuals to sell anything, on any site …
    58. 115. www. cartfly .com
    59. 118. $450m
    60. 120. What about retailers ?
    61. 132. A disjointed experience
    62. 140. But this is better …
    63. 148. Is this the future of Facebook/Social Commerce ?
    64. 149. www. alvenda .com
    65. 150. And finally..
    66. 155. Getting people to sell directly to their friends..
    67. 156. So how does this all fit into your multi-channel strategy?
    68. 157. For starters, it’s made it even more complicated …
    69. 158. And there’s no one size fits all …
    70. 159. But one thing’s for sure…
    71. 161. In summary <ul><li>The future has happened and will keep happening every single day </li></ul><ul><li>The landscape, as we know it, is getting </li></ul><ul><li>more distributed , more social , more global </li></ul><ul><li>and more complicated </li></ul><ul><li>Your ecommerce strategy must go beyond </li></ul><ul><li>website/search/email/affiliate/social in order </li></ul><ul><li>to keep you ahead of the game </li></ul>
    72. 162. Thanks for listening LinkedIn: Fadi Shuman @fadi Pod1.com Blog.pod1.com @pod1

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