A A Simple story
  told well


 www.t7flondon.co.uk   1
Its not the budget it’s the idea




www.t7flondon.co.uk                  2
How many things can the average
consumer remember?




www.t7flondon.co.uk                3
How many things can the average consumer remember?




              ( actually it really is only one according to Daniel ...
Consumers are not
waiting for your
message.

               Why is what your
               saying more
               imp...
Interrupt
One message but

                  Intervene
nobody notices?




                    Disrupt
                   ...
V



www.t7flondon.co.uk   7
www.t7flondon.co.uk   8
www.t7flondon.co.uk   9
Bluetooth

           Semipedia
Changing
times      Navigation

           Handmade

www.t7flondon.co.uk      10
Bluetooth




            Or just porn and spam?
www.t7flondon.co.uk                   11
Semipedia




         Mobile based ‘search & reward’ or
        the perfect Easter Egg hunt around

www.t7flondon.co.uk   ...
Navigation


www.walkit.com




                 - Urban mapping the killer app’




www.t7flondon.co.uk                   ...
Handmade - for real




www.t7flondon.co.uk    14
Teenage
Golddigga
           fashion
    brand moved
   80% of spend
              from
     magazine to
          online ...
Street / urban female
 (core 14 to 18) fashion brand

 Provincial rather than
 metropolitan

 Build brand credibility and ...
Real world events into
digital content




www.t7flondon.co.uk       17
Merial Frontline Flea and tick treatment



      Brand and need awareness

      Globally managed web sites

     Low bud...
Hybrid blog / micro site approach
Photo competition driven
Third party added value
Social networked




www.t7flondon.co.uk...
Links
www.bannerblog.com.au  - best of online banner ads global

www.webbyawards.com  - best of the web 2007

www.thefwa.c...
Thank you for your time
 Next week, promotions!




                            philip@t7flondon.co.uk
                   ...
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  1. 1. A A Simple story told well www.t7flondon.co.uk 1
  2. 2. Its not the budget it’s the idea www.t7flondon.co.uk 2
  3. 3. How many things can the average consumer remember? www.t7flondon.co.uk 3
  4. 4. How many things can the average consumer remember? ( actually it really is only one according to Daniel Simons of the University of Illinois ) www.t7flondon.co.uk 4
  5. 5. Consumers are not waiting for your message. Why is what your saying more important than what they are www.t7flondon.co.uk looking for? 5
  6. 6. Interrupt One message but Intervene nobody notices? Disrupt intrigue www.t7flondon.co.uk 6
  7. 7. V www.t7flondon.co.uk 7
  8. 8. www.t7flondon.co.uk 8
  9. 9. www.t7flondon.co.uk 9
  10. 10. Bluetooth Semipedia Changing times Navigation Handmade www.t7flondon.co.uk 10
  11. 11. Bluetooth Or just porn and spam? www.t7flondon.co.uk 11
  12. 12. Semipedia Mobile based ‘search & reward’ or the perfect Easter Egg hunt around www.t7flondon.co.uk your center 12
  13. 13. Navigation www.walkit.com - Urban mapping the killer app’ www.t7flondon.co.uk 13
  14. 14. Handmade - for real www.t7flondon.co.uk 14
  15. 15. Teenage Golddigga fashion brand moved 80% of spend from magazine to online in 2008 www.t7flondon.co.uk 15
  16. 16. Street / urban female (core 14 to 18) fashion brand Provincial rather than metropolitan Build brand credibility and widen awareness Communication to reflect target's growing but changing media consumption Not hard to reach but hard to get attention and respect Go where they go Listen to what they have to say Offer value and experience www.t7flondon.co.uk 16
  17. 17. Real world events into digital content www.t7flondon.co.uk 17
  18. 18. Merial Frontline Flea and tick treatment Brand and need awareness Globally managed web sites Low budget test activity www.t7flondon.co.uk 18
  19. 19. Hybrid blog / micro site approach Photo competition driven Third party added value Social networked www.t7flondon.co.uk 19
  20. 20. Links www.bannerblog.com.au  - best of online banner ads global www.webbyawards.com  - best of the web 2007 www.thefwa.com  - best of the web pure creative http://reallysimplecommunication.co.uk  - a celebration of uncluttered http://www.youtube.com/watch?v=oP5J4W5GQ3w&feature=related  - SonyBravia Balls ad www.walkit.com  - google map mash-uphttp://en.semapedia.org  - mobile barcodes http://nudges.wordpress.com/watch-out-for-cyclists  - good blog aboutthe black/white team ad http://tinyurl.com/3ow4bm  - Lawyers response to Walmart fake blog http://tinyurl.com/4bsl4s   - Article about Coke Zero fake blog http://www.trendhunter.com/trends/nostore-shanghais-metro  - Empty storeconcept for shopping centers www.howies.co.uk   - Top brand that understands online communication www.bebo.com/golddiggaofficial  - connecting with teenage girls www.t7flondon.co.uk www.hugyourpet.co.uk  - subtle brand messages 20
  21. 21. Thank you for your time Next week, promotions! philip@t7flondon.co.uk Philip Slade www.t7flondon.co.uk 21 21

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