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Future Retail Fashion

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Future Retail Fashion

  1. 1. The Future of Retail FashionKyle Werstein, MCAD
  2. 2. The Industry
  3. 3. The Industry - What is the state of the retail industry?Increasingly in the cloud
  4. 4. The Industry - What is the state of the retail industry?E-retail spending to increase62% by 2016http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016
  5. 5. The Industry - What is the state of the retail industry?Bounced back 9% in salessince this time last yearhttp://www.census.gov/retail/marts/www/marts_current.pdf
  6. 6. The Industry - What is the state of the retail industry?Online now accounts for almost6 percent of total retail sales.http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
  7. 7. The Industry - What is the state of the retail industry?Mobile shopping rose, butsocial media sales fell in Q1 2012http://www-03.ibm.com/press/us/en/pressrelease/38349.wss
  8. 8. The Industry - What is the state of the retail industry?Small is the new big.http://www.guardian.co.uk/sustainable-business/blog/fashion-industry-trends-innovation-small-business
  9. 9. The Industry - Leading Industry Trends for Online ShoppingLeading Trends:
  10. 10. The Industry - Leading Industry Trends for Online ShoppingPersonalized shoppingexperiences.http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
  11. 11. The Industry - Leading Industry Trends for Online ShoppingFlexible Shipping Models(site to store, store to home)http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
  12. 12. The Industry - Leading Industry Trends for Online ShoppingBrick and Mortar in the cloud.http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
  13. 13. The Industry - Leading Industry Trends for Online ShoppingFlash deals.http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
  14. 14. The Industry - The Next Big Thing for Online RetailThe next big thing:
  15. 15. The Industry - The Next Big Thing for Online RetailIncreased social mediaintegrationhttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
  16. 16. The Industry - The Next Big Thing for Online RetailSocial shoppinghttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
  17. 17. The Industry - The Next Big Thing for Online RetailUser Generated Contenthttp://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/
  18. 18. The Industry - The Next Big Thing for Online RetailInternational commercehttp://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/
  19. 19. The Industry - The Next Big Thing for Online RetailRetail-based social networkshttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
  20. 20. The Industry - The Next Big Thing for Online RetailDeal Aggregatorshttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
  21. 21. The Industry - Technology Trends and InnovationsNew technology:
  22. 22. The Industry - Technology Trends and InnovationsMotion Tracking/Capturehttp://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
  23. 23. The Industry - Technology Trends and InnovationsShopping on iPad/touchscreenshttp://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
  24. 24. The Industry - Technology Trends and InnovationsSeamless social mediaintegrationhttp://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
  25. 25. The Industry - Group Shopping as a PlatformGroup Shopping
  26. 26. The Industry - Group Shopping as a Platform“provides a very compellingadvertising product for them to[gain access to] largely untappedlocal markets,” - Lee Helmanhttp://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars
  27. 27. The Industry - Group Shopping as a PlatformWith Groupon, Gap took in $1milin one day.http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars
  28. 28. The Industry - Sites using Social Media in Exciting WaysSites using social media inexciting ways:
  29. 29. The Industry - Sites using Social Media in Exciting WaysOn Modcloth, users share, voteon and submit custom clotheshttp://www.modcloth.com/storefront/products/be_the_buyer
  30. 30. The Industry - Sites using Social Media in Exciting WaysThreadless is famous for itscrowdsourced approach to t’shttp://www.threadless.com
  31. 31. The Industry - Sites using Social Media in Exciting WaysFAB integrates with Twitter andFacebook and grows virallyhttp://www.fab.com
  32. 32. The Industry - Sites using Social Media in Exciting WaysPolyvore lets users share fashionmood boardshttp://www.polyvore.com
  33. 33. The Industry - Sites using Social Media in Exciting WaysSnapette’s Instagram integrationlets users share accessory findshttp://www.snapette.com
  34. 34. The Industry - Sites using Social Media in Exciting WaysWanelo integrates with Chromeand Firefox as browser extensionshttp://www.snapette.com
  35. 35. The Industry - Sites using Social Media in Exciting WaysStylmee lets users share and sellin virtual shop spaces for rewardshttp://www.stylmee.com
  36. 36. The Industry - Sites using Social Media in Exciting WaysShopholler lets users createopinion polls to share with friendshttp://www.shopholler.com
  37. 37. Fashion Retail
  38. 38. Fashion Retail - Leading Online BrandsLeading Online Brands
  39. 39. Fashion Retail - Leading Online BrandsJC Penney:-Free site to store shipping-Easy to navigate site-Name brands at low priceshttp://www.jcpenney.com
  40. 40. Fashion Retail - Leading Online BrandsGap:-Exclusive online colors-Great user experience-Partnerships with outside brands (GQ)http://www.gap.com
  41. 41. Fashion Retail - Leading Online BrandsNordstrom:-Free shipping both ways-Attractive site design-Social media integration with appshttp://www.shop.nordstrom.com
  42. 42. Fashion Retail - Leading Online BrandsUrban Outfitters:-Aggressive online sales strategy-Almost all direct-to-consumer sales come from online-Free shipping to home if ordered in storehttp://www.shop.nordstrom.com
  43. 43. Audience
  44. 44. Audience - What is a Fashionista?What is a Fashionista?
  45. 45. Audience - What is a Fashionista?Couture warriors, bloggers, haulvideo creators, fashion consciousmen and women
  46. 46. Audience - Leading Fashion Blogs/BloggersLeading Fashion Blogs/Bloggers
  47. 47. Audience - Leading Fashion Blogs/Bloggers- Honestly WTF http://honestlywtf.com/- Atlantic Pacific http://www.atlantic-pacific.blogspot.com/- Style Bubble http://www.stylebubble.co.uk/- Wendy’s Lookbook http://www.wendyslookbook.com/- The Style Rookie http://www.thestylerookie.com/
  48. 48. Audience - What is the Role of Social Media in our Lives?The Role of Social Media
  49. 49. Audience - What is the Role of Social Media in our Lives?Over 1 Billion users of socialmedia worldwide, mostly on mobilehttp://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-media-worldwide-most-on-mobile/
  50. 50. Audience - What is the Role of Social Media in our Lives?It’s changing our day-to-day liveshttp://mashable.com/2009/10/16/social-media-changing-lives/
  51. 51. Audience - What is the Role of Social Media in our Lives?It helps 87% of Millennials todecide to make a purchasehttp://www.bazaarvoice.com/files/whitepapers/BV_whitepaper_millenials.pdf

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