2009




           Bl
             og
              th
                is
                  …
THE ONE-SHOT
 ENTERPRISE
th...
2009


          TURN AROUND
       IT’S BURNING !!!
2009 will be
EXTREMELY difficult
YOUR COMPANY IS ALREADY
   DRUGGED AT MAX… AND NO
MEDICATION AVAILABLE IN 2009
AND changing times
    require new
And ATTITUDES help
    nobody to
NEED SOME
HISTORY
CLASSES ?
ER      THE FIFTIES
     B
   EM
 EM
R
  Period         Reconstruction
                 after World War 2
                ...
ER THE GLORY SIXTIES
     B
   EM
 EM
R
Period       Appearance of
             supermarkets &
             shopping malls...
ERTHE SEVENTIES
     B
   EM
 EM
R
Period        Supplies are bigger
              than requests

              Manage
Kno...
ER THE              NINETIES
     B
   EM
 EM
R
Period         Berlin’s Wall
               Globalization
               A...
ER THE 2K PERIOD
     B
   EM
 EM
R
Period         Internet boom
               Rethink
Know-how
               business
O...
BORING TABLES NO ?




  OK, LET’S GO FAST NOW
!!!     2009
   W
  O
N   After BAGDAD… OUR
   ECONOMY GOT HIT AND
             EXPLODES !
VERY FRIGHTNING

the benefits of
distribution and
manufacturing are
close to zero…
Why continue to
produce or
distribute a...
MORE FRIGHTNING
The free model with
branding and
revenue
opportunities is the
only thing THAT
SEEMS TO WORK
HOW can Facebo...
WHY
           IF
CONTINUE
THERE IS
NOTHING TO

  WIN
50% OF THE
REVENUES OF
A BOX-OFFICE
MOVIE ARE
DECIDED ON
IT’S FIRST DAY
ALL MAJOR
VIDEO GAMES
MAKE 50% OF
THEIR SALES
THE DAY
THEY WERE
LAUNCHED
70% OF ALL
SMALL
OUTLETS
SURVIVE
THANKS TO
SPECIAL
                    G
                 IN
SALES          N
            ...
NG
                     I
                  AM
            E
          DR
       OP
     ST
© David Casteel
WAKE-UP !!!
THE WORLD HAS GONE NUTS
STOP
Running fast to save your
skin
AND NO
ONE WILL
  HELP
And advertising won’t save you
   this time as no one looks at it !
YOUR MISSION…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
   ...
OH NO !!!
In 2009, your
customers will be
better aware of the
market, your pricing
and your product
appreciation than you
...
THE WEB JUST BLEW AWAY
THE WAY OF DOING BUSINESS
How mobilizing your troops to
         attack… everything
Especially
YOUR CLIENTS
that chat on the web
or on their iPhone …
and buy where they
find the best service
at the best pri...
while
YOUR BANK DOES NOT LONGER
SUPPORT ENTREPRENEURS

and

YOU NEED TO FIGHT
THE INTERNET… A
VIRTUAL WORLD
YOU CAN’T SEE
And you
only have
one bullet
… so don’t
miss your
   target !
ABOVE ALL IN 2009

Your company
will have less
power on the
job spot than
people at home
YES!!! Your
    son will
 have more
networking
  power in
          his
  gameboy
   than you
 will find in
  your ERP
THIS LADY HAS MORE
ACTIVE CONTACTS
THAT YOUR
                       ??
TEAM HAS              ?
                    O
ENTER...
Your HUGE
 infrastructure problem
• Your internal IT and
  communication infrastructure ARE
  TO SLOW.

• People have more...
Your infrastructure is
outpassed … and SAD
While she has
everything in
       hand…
instantly and
      colored
ALL THE
   POWER
   THEY
   DON’T
   HAVE IN
   THE OFFICE


© David Casteel
HOW MAKE
THINGS HAPPEN ?
TO CHANGE
YOUR BUSINESS
Be the one
that
ignites
the market…
HIT beyond imagination

• Find ways to make
  offerings relevant to a
  new, extremely short-
  term demand
• Understand t...
•Connect your customers
 around your employees… not
 around your company




•Use technology to anticipate
 shifts faster ...
Implement DAILY CHANGE


• To respond
  effectively to a
  frenetic world… the
  2009 company has to
  reinvent itself on ...
BE Micro-cosmos integrated
You do not enter
a market… you
INFECT it !
It is not the market
that creates a success
but the ...
YES … INFECT THE MARKET
Change radically your design !




And design radically !
Execute FAST
business changes
to answer new
detected VIRUS
NEEDS as your
clients WANTS to
get infected !
THEY WANT YOU TO
MAKE THEM BUY THE
PRODUCTS THE
NETWORKS AS YOU
TO DELIVER
Being disruptive is natural
IN 2009 CIRCLES ARE
SQUARED !
Technology allows to seperate
content and structure. If you are
   strong in selling, you can sell
     anything. If not, ...
Peugeot ran
MILLS … and
now produce
cars.

Apple produced
computers…
before creating
iPods, iPhones
and… music
distribution
What do
you
have to
do to
survive ?
WORK LESS AND
MAKE MORE MONEY
FOLLOW
BE IN
POSITION,
WAIT AND
STRIKE !
BE a KILLER !
How can you destroy all your
competitors with a combination of
people/products/buzz… with ONE
SINGLE ACTION ...
Never under
estimate a killer !
As you can only make
      money through
 ONE-SHOT-EVENTS,
   You should repeat
          one-shot
             CASH
     ...
Your objective


Create a
maximum of
margins (and
volume) in a
one-shot event
BY
HITTING
a maximum
of micro-
cosmos-
markets
HOW ?
UP TO YOU
TO BECOME
THE…

PLUG OF
THE
MARKET
Remember…
  the old model is dead

And your
company can
not survive
2009 with its
products or
services
Make people say « WOW ».
If they say « Great », you
lost the game of business.
USE NGO’s
as Zombie
networking
tools !
So
• Be a PIRATE
• THINK different
• Be PATIENT
• Be PREPARED
• IGNORE
  everyone
and disappear the
day you hit cash
Because you will
  get taxed heavily




    If it DIDN’T work,
also…leave the country
 AS YOU ARE BANCKRUPT
And if you
continue doing
 business with
   your 2008
  company …

you must be a
ZOMBIE
DID YOU BLOG THIS
OR
DISTRIBUTE IT ?
So everyone can see they need to
    create a 2009 enterprise
AND USE THE INTERNET TO CREATE

                  MIX…
      A PERFECT

                    HIT…
        A PERFECT

     O...
Except those that wants to
stay deaf, blind and dumb.
Created by
    henry_is_online@yahoo.com

                    BLO
                       G
         E                 THIS...
The 2009 company - a one shot enterprise
The 2009 company - a one shot enterprise
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The 2009 company - a one shot enterprise

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The "new economy" is dead and in 2009, the economic crisis obliges CxO's to create the "one-shot" company. A company that will be doing business completely differently...

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The 2009 company - a one shot enterprise

  1. 2009 Bl og th is … THE ONE-SHOT ENTERPRISE the 2009 model
  2. 2009 TURN AROUND IT’S BURNING !!!
  3. 2009 will be EXTREMELY difficult
  4. YOUR COMPANY IS ALREADY DRUGGED AT MAX… AND NO MEDICATION AVAILABLE IN 2009
  5. AND changing times require new And ATTITUDES help nobody to
  6. NEED SOME HISTORY CLASSES ?
  7. ER THE FIFTIES B EM EM R Period Reconstruction after World War 2 Produce Know-how Objective Produce Key skills Engineering Leadership Production requirements Technical Keys to knowledge success
  8. ER THE GLORY SIXTIES B EM EM R Period Appearance of supermarkets & shopping malls Sell Know-how Objective Increase sales Key skills Sales person Leadership Selling requirements Marketing Keys to success
  9. ERTHE SEVENTIES B EM EM R Period Supplies are bigger than requests Manage Know-how Objective Minimize costs Key skills Business Manager Leadership Financial requirements management Finance Keys to success
  10. ER THE NINETIES B EM EM R Period Berlin’s Wall Globalization Act Know-how Objective Adapting Key skills Strategic skills Leadership Strategic requirements control R&D Keys to success
  11. ER THE 2K PERIOD B EM EM R Period Internet boom Rethink Know-how business Objective Become a global leader from nothing Key skills Technology & Buzz Leadership Networking requirements BUZZ Keys to success
  12. BORING TABLES NO ? OK, LET’S GO FAST NOW
  13. !!! 2009 W O N After BAGDAD… OUR ECONOMY GOT HIT AND EXPLODES !
  14. VERY FRIGHTNING the benefits of distribution and manufacturing are close to zero… Why continue to produce or distribute at zero value ?
  15. MORE FRIGHTNING The free model with branding and revenue opportunities is the only thing THAT SEEMS TO WORK HOW can Facebook pay its people ?
  16. WHY IF CONTINUE THERE IS NOTHING TO WIN
  17. 50% OF THE REVENUES OF A BOX-OFFICE MOVIE ARE DECIDED ON IT’S FIRST DAY
  18. ALL MAJOR VIDEO GAMES MAKE 50% OF THEIR SALES THE DAY THEY WERE LAUNCHED
  19. 70% OF ALL SMALL OUTLETS SURVIVE THANKS TO SPECIAL G IN SALES N T H IG R F
  20. NG I AM E DR OP ST © David Casteel
  21. WAKE-UP !!!
  22. THE WORLD HAS GONE NUTS
  23. STOP Running fast to save your skin
  24. AND NO ONE WILL HELP
  25. And advertising won’t save you this time as no one looks at it !
  26. YOUR MISSION… FIRE… FIRE… FIRE… FIRE… FIRE… FIRE… FIRE… FIRE…
  27. OH NO !!! In 2009, your customers will be better aware of the market, your pricing and your product appreciation than you do… How do you beat the INTERNET ?
  28. THE WEB JUST BLEW AWAY THE WAY OF DOING BUSINESS
  29. How mobilizing your troops to attack… everything
  30. Especially YOUR CLIENTS that chat on the web or on their iPhone … and buy where they find the best service at the best price
  31. while YOUR BANK DOES NOT LONGER SUPPORT ENTREPRENEURS and YOU NEED TO FIGHT THE INTERNET… A VIRTUAL WORLD YOU CAN’T SEE
  32. And you only have one bullet … so don’t miss your target !
  33. ABOVE ALL IN 2009 Your company will have less power on the job spot than people at home
  34. YES!!! Your son will have more networking power in his gameboy than you will find in your ERP
  35. THIS LADY HAS MORE ACTIVE CONTACTS THAT YOUR ?? TEAM HAS ? O ENTERED IN N G YOUR SALES IN N DATABASE HT IG R F
  36. Your HUGE infrastructure problem • Your internal IT and communication infrastructure ARE TO SLOW. • People have more MOBILE POWER AT HOME than they have in their workplace. • People have more networking power at home
  37. Your infrastructure is outpassed … and SAD
  38. While she has everything in hand… instantly and colored
  39. ALL THE POWER THEY DON’T HAVE IN THE OFFICE © David Casteel
  40. HOW MAKE THINGS HAPPEN ?
  41. TO CHANGE YOUR BUSINESS
  42. Be the one that ignites the market…
  43. HIT beyond imagination • Find ways to make offerings relevant to a new, extremely short- term demand • Understand timing, network and buzz effects
  44. •Connect your customers around your employees… not around your company •Use technology to anticipate shifts faster than competitors
  45. Implement DAILY CHANGE • To respond effectively to a frenetic world… the 2009 company has to reinvent itself on a DAILY BASIS.
  46. BE Micro-cosmos integrated You do not enter a market… you INFECT it ! It is not the market that creates a success but the sum of all the micro-cosmos- economies
  47. YES … INFECT THE MARKET
  48. Change radically your design ! And design radically !
  49. Execute FAST business changes to answer new detected VIRUS NEEDS as your clients WANTS to get infected !
  50. THEY WANT YOU TO MAKE THEM BUY THE PRODUCTS THE NETWORKS AS YOU TO DELIVER
  51. Being disruptive is natural
  52. IN 2009 CIRCLES ARE SQUARED !
  53. Technology allows to seperate content and structure. If you are strong in selling, you can sell anything. If not, you did not seperate enough content and structure.
  54. Peugeot ran MILLS … and now produce cars. Apple produced computers… before creating iPods, iPhones and… music distribution
  55. What do you have to do to survive ?
  56. WORK LESS AND MAKE MORE MONEY
  57. FOLLOW
  58. BE IN POSITION, WAIT AND STRIKE !
  59. BE a KILLER ! How can you destroy all your competitors with a combination of people/products/buzz… with ONE SINGLE ACTION … and collect a maximum of money
  60. Never under estimate a killer !
  61. As you can only make money through ONE-SHOT-EVENTS, You should repeat one-shot CASH events !
  62. Your objective Create a maximum of margins (and volume) in a one-shot event
  63. BY HITTING a maximum of micro- cosmos- markets
  64. HOW ?
  65. UP TO YOU TO BECOME THE… PLUG OF THE MARKET
  66. Remember… the old model is dead And your company can not survive 2009 with its products or services
  67. Make people say « WOW ». If they say « Great », you lost the game of business.
  68. USE NGO’s as Zombie networking tools !
  69. So • Be a PIRATE • THINK different • Be PATIENT • Be PREPARED • IGNORE everyone
  70. and disappear the day you hit cash
  71. Because you will get taxed heavily If it DIDN’T work, also…leave the country AS YOU ARE BANCKRUPT
  72. And if you continue doing business with your 2008 company … you must be a ZOMBIE
  73. DID YOU BLOG THIS OR DISTRIBUTE IT ?
  74. So everyone can see they need to create a 2009 enterprise
  75. AND USE THE INTERNET TO CREATE MIX… A PERFECT HIT… A PERFECT ON A HIGH NUMBER OF MICRO-MARKET PLACES
  76. Except those that wants to stay deaf, blind and dumb.
  77. Created by henry_is_online@yahoo.com BLO G E THIS BUT TRI THE END DIS

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