Design is about solvingproblems and providingelegant solutions.Information design isabout solvinginformation problems. David McCandless Clip
What Success Looks Like Name of Links Retweets Topic View Infographic World Cup 2010 Calendar (English) 53,538 18,000 Sports Link World Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet Link How Different Groups Spend Their Day 13,000 n/a Culture Link The Rip 8,517 1,500 Technology Link Left vs Right World 6,000 123 Politics Link The Billion Dollar Gram 4,000 n/a Money Link If You Printed the Internet 4,000 1,956 Office Link Coffee Drinks Illustrated 3,688 n/a Coffee LinkSource
Infographic Success 70% Content30% Promotion
Resource CurrentComparison THEMATICS Status Progression
Email Social Marketing BookmarkingBlogCommenting Content Blog Seeding RepurposingPress InfographicRelease Directories Content Social Media Refresh Home Page Sharing Banners
Start With Your Own Website: Fake Your Own GreatnessSidebar BannerInbound Links on other InfographicsMultiple Image FormatsPoster Ordering (Cafepress, Zazzle)Badgets / Widgets
Blog Seeding Your Go-to Network Sites That Posted Other Relevant Sites Your Past InfographicsPeople Who FollowYou On Twitter And Sites That Linked To Have Posted Your Other Stuff Infographics Sites That Posted Relevant Sites That Competitive Post Infographics Infographics
Who Linked To Past Infographics?OpenSiteExplorer.org Google Image Search Tineye.com (Image) (infographic URL) (Image) Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google – Intitle:keyword + “infographic” – Inurl:keyword + “infographic” Create a “Likelihood – Keyword + infographic To Link” Score To Prioritize Targets
Promotion Outreach For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content. Source
Social Bookmarking StumbleUpon (Consider Digg.com Promoted Stumbles) Other Niche Reddit SitesNetworks are valuable. Use your own or pay others for the use of theirs.
Content RepurposingImages Video Presentation PDF YouTube, Flickr, etc. TubeMogul.com Slideshare.net Scribd.com syndication
Post-Op Tips• Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach• Add additional text, internal links to other pages to aid SEO• Determine which keywords are sending traffic to the infographic – enhance on-page optimization• Learn from your successes and mistakes
If you’re navigating a dense informationjungle, coming across a beautiful graphic ora lovely data visualization, it’s… like comingacross a clearing in the jungle. David McCandless
Scott Cowleyscottcowley@zagg.comZAGG.comTwitter.com/scottcowleyLinkedin.com/in/scottcowley All major baked goods accepted.