1. Infographic Marketing
Better Creation, Better Promotion
Credit

2. Design is about solving
problems and providing
elegant solutions.
Information design is
about solving
information problems.
David McCandless
Clip

3. David McCandless

4. What Success Looks Like
Name of
Links Retweets Topic View
Infographic
World Cup 2010
Calendar (English) 53,538 18,000 Sports Link
World Cup 2010
Calendario (Spanish) 19,044 18,000 Sports Link
WTF is HTML5 and
Why We Should All
Care 14,200 5,846 Internet Link
How Different Groups
Spend Their Day 13,000 n/a Culture Link
The Rip 8,517 1,500 Technology Link
Left vs Right World 6,000 123 Politics Link
The Billion Dollar
Gram 4,000 n/a Money Link
If You Printed the
Internet 4,000 1,956 Office Link
Coffee Drinks
Illustrated 3,688 n/a Coffee Link
Source

5. GOOD

6. GOOD

7. LESS
GOOD

8. LESS
GOOD

9. UGLY

10. UGLY

11. Infographic Success
70% Content
30% Promotion

12. Resource
Current
Comparison THEMATICS Status
Progression

13. Hooks &
Narratives
Resonate

14. Important Data: High and Huge
Source

15. Data.gov
Census.gov
BLS.gov
USA.gov
Infochimps.com
Opendata.socrata.com
OpenDataDirectory.com
Quora.com/Datasets

17. You Can’t Do This In Excel
DegreeSearch.org

18. ColorSchemeDesigner.com

19. ColourLovers.com/palettes
Kuler.adobe.com

20. Source

21. Email Social
Marketing Bookmarking
Blog
Commenting
Content
Blog Seeding Repurposing
Press Infographic
Release Directories
Content
Social Media Refresh
Home Page
Sharing
Banners

22. Start With Your Own Website:
Fake Your Own Greatness
Sidebar Banner
Inbound Links on other Infographics
Multiple Image Formats
Poster Ordering (Cafepress, Zazzle)
Badgets / Widgets

23. Blog Seeding
Your Go-to Network
Sites That Posted
Other Relevant Sites Your Past
Infographics
People Who Follow
You On Twitter And Sites That Linked To
Have Posted Your Other Stuff
Infographics
Sites That Posted
Relevant Sites That
Competitive
Post Infographics
Infographics

24. Who Linked To Past Infographics?
OpenSiteExplorer.org Google Image Search
Tineye.com (Image)
(infographic URL) (Image)
Research Niche Infographics
• Search Visual.ly / other infographic sites by keyword
• Search Google
– Intitle:keyword + “infographic”
– Inurl:keyword + “infographic” Create a “Likelihood
– Keyword + infographic To Link” Score To
Prioritize Targets

25. Promotion Outreach
For every person willing to
embed/post your infographic,
there are probably a dozen
willing to tweet or vote up your
content.
Source

26. Social Bookmarking
StumbleUpon
(Consider
Digg.com
Promoted
Stumbles)
Other Niche
Reddit
Sites
Networks are valuable. Use your own or pay others for the use of theirs.

27. Infographic Submission
DailyInfographic.com CoolInfographics.com SubmitInfographics.com InfographicsArchive.com Visual.ly
Infographicsite.com InfographicsGenerator.com Reddit.com/r/infographics Infographicas.com CloudInfographics.com
IHeartInfographics
StyleAndFlow.com Infographipedia.com OMGInfographics.com Infographic.co.za
.tumblr.com
InfographicsShowcase
BestInfographics.info Iinfographic.com
.com (paid)

28. Content Repurposing
Images Video Presentation PDF
YouTube,
Flickr, etc. TubeMogul.com Slideshare.net Scribd.com
syndication

29. Post-Op Tips
• Use Tineye.com and Google to find those who embed your
graphic – request attribution and add contacts to your
database for future outreach
• Add additional text, internal links to other pages to aid SEO
• Determine which keywords are sending traffic to the
infographic – enhance on-page optimization
• Learn from your successes and mistakes

30. If you’re navigating a dense information
jungle, coming across a beautiful graphic or
a lovely data visualization, it’s… like coming
across a clearing in the jungle.
David McCandless

31. Scott Cowley
scottcowley@zagg.com
ZAGG.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
All major baked goods accepted.