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The Visual-ification of Social Networks & Impact on Marketing Strategy


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Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.

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The Visual-ification of Social Networks & Impact on Marketing Strategy

  1. TL;DR The Graphication of Social Networks and Impact on Marketing StrategyScott Cowley
  2. TL;DR (Too long; didn’t read) Explained The Old Man and the SeaAn old man catches a fish thats too big for his boat. The fish gets eaten by sharks. Then he goes home and DIES. Dante’s Inferno Some woman puts Dante through Hell. What do we sacrifice in the pursuit of succinctness? Source
  3. What Next? Source
  4. ColourLovers.comWhy share complete pictures when you can share colors?
  5. 8.3 Million Users May, 2012
  6. How much real estate did Google devote to visual?
  7. Facebook Timeline.
  8. Will social bookmarking history repeat itself?
  9. Pinterest cloning w/ jQuery: Anyone can build a visual social bookmarking site.
  10. PrivateComprehensive The Future of the Visual Mobile Social Network Niche
  11. Comprehensive = a solution for saving/sharing images AND links! Which is why it may fail.
  12. Success on Pinterest  Source
  13. 10% Conversion RatePinterest Traffic zzzzzzz Average Order Value 10% Source
  14. 6 Optimization Areas• Image factors• Sizing factors• Description factors• Timing factors• Network size factors• Algorithm factorsHomework: Read up on each of these.
  15. Pinterest Tools•••••
  16. Consider incentives. (ZAGG’s Facebook followers were entered into a drawing for following on Pinterest)
  17. Content Marketing Relevancy ZAGG’s Products Screen Protectors Mobile Tech Media
  18. What Infographic Success Looks Like Name of Links Retweets Topic View Infographic World Cup 2010 Calendar (English) 53,538 18,000 Sports Link World Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet Link How Different Groups Spend Their Day 13,000 n/a Culture Link The Rip 8,517 1,500 Technology Link Left vs Right World 6,000 123 Politics Link The Billion Dollar Gram 4,000 n/a Money Link If You Printed the Internet 4,000 1,956 Office Link Coffee Drinks Illustrated 3,688 n/a Coffee LinkSource
  19. ResourceComparison THEMATICS State of X Progression
  20. GOOD
  22. UGLY
  23. UGLY
  24. UseRelevantHooks &Narratives
  26. You can create an infographic with no data.Ex: We searched “next big thing” in Google, adjusted the time frame to show recent results, documented, and organized. Source
  27. Source
  28. Email Social Marketing BookmarkingBlogCommenting Content Blog Seeding RepurposingPress InfographicRelease Directories Content Social Media Refresh Home Page Sharing Banners
  29. Who Linked To Past Infographics? Google Image Search (Image) (infographic URL) (Image) Research Niche Infographics• Search / other infographic sites by keyword• Search Google – Intitle:keyword + “infographic” – Inurl:keyword + “infographic” – Keyword + infographic
  30. Social Bookmarking StumbleUpon (Consider Promoted Stumbles) Other Niche Pinterest SitesNetworks are valuable. Use your own or pay others for the use of theirs.
  31. Free Infographic Submission (save for the end of promotion period) m m m InfographicsGenerator.c om mIHeartInfographic s m InfographicsBin.tumblr.c InfographicsShowcase.c om
  32. Personal lessons from in-house infographic creation & promotion:- Get placement on sites with established followings (especially those getting scraped)- Make sure your graphic looks visually appealing from a distance (important for Pinterest)- Send your infographic to your e-mail list (standalone or packaged with other content marketing). It’s an easy way to reach a relevant audience with minimal work.- Most in-house designers have never done this. Prepare for a lot of revisions.
  33. Scott All major baked goods accepted.