Christine Walker from Alliance Research in Australia gave a presentation on trends in infographics, visualization, and presenting research. She discussed how consumers are now providing photos in qualitative research and how researchers are classifying, programming, and providing these photos in a usable format for analysis and insight. Walker demonstrated a website called Alliance Snapshots that allows researchers to collaborate using consumer photos. She concluded that consumer photos have applications in research analysis, consumer insight, asset creation, and collaboration.

1. A
Presenta*on
from
the
NewMR
Trends
in
Infographics,
Visualisa*on
and
Presen*ng
Event
28
June
2013
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Research
Picture
Stories
Chris@ne
Walker
Alliance
Strategic
Research

2. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Research Picture Stories
Christine Walker
Managing Director
Alliance Strategic Research

3. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Research Picture Stories
Christine Walker
Managing Director
Alliance Strategic Research

4. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
I’ve always used photos in my
qual research

5. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
And now ‘consumers’ are
providing photos

6. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

7. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
• Classify them
• Program them
• Provide them in a usable format
– For analysis
– To see the market

8. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

9. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
www.alliancesnapshots.com

10. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

11. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

12. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

13. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

14. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013

15. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Applications
• Analysis
• Consumer insight
• Assets
• Collaboration

16. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you
Christine Walker
Alliance Strategic Research

17. Christine Walker, Alliance Research, Australia
Session 1: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
Ray
Poynter
Vision
Cri@cal
University
Christine Walker
Alliance Research