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INFOGRAPHIC
ANGLES OF
ATTACK
14 October 2012
v. 1 – Ryan Skinner
B


        C       E
A

            D
Mais, oui, c’est data.
MAZSLOW’S HIERARCHY OF
NEEDS INTERPRETED BY THE
BEATLES


          LOVE
          LOVE
          LOVE
          LOVE
PERCENT LOOKING AT AN
INFOGRAPHIC RIGHT NOW

                  Looking at
                  an infographic


                  Not looking at
                  an infographic
INFOGRAPHICS SUMMARY
HIGH




LOW
         Power of     Potential   Obstacles to
       infographics    to suck     you being
                                   great at it
PROCESS



Infographic?
INFOGRAPHIC?




 Writer   Designer
INFOGRAPHIC?




 Writer   Designer
INFOGRAPHIC?
INFOGRAPHIC?
INFOGRAPHIC?

Awareness
Incite an action
Tell a story
Google juice
Excite staff
PROCESS



  Process?
PROCESS



     Linkbait?
PROCESS

          Linkbait
PROCESS   Timely
TIMELY – DEGREEJUNGLE.COM
TIMELY – TRIPADVISOR
TIMELY – GOHEALTH
PROCESS
          Popular
POPULAR



                       VS.

  A Taxonomy of the          12 Alternative
   12 Basic Types of         Storyboarded Endings
Content Management           to Star Wars
           Systems           (Jabba wins!)
PROCESS

          Instruction
PROCESS


          Sexy data
SEXY DATA – OKTRENDS
SEXY DATA – OKTRENDS
SEXY DATA – HOLLYWOOD
SEXY DATA – MANYEYES
PROCESS



          Absurd
ABSURD
                   Things that go
                   well with Pepsi




Disastrous Not great                 Great
ABSURD

Are you sure?
ABSURD

Are you sure?
Are you sure?
ABSURD

Are you sure?
Are you sure?
Are you sure?
CONCEITS
CONCEITS - ANATOMY
CONCEITS - ANATOMY
CONCEITS - TIMELINE
CONCEITS - TIMELINE


Lifecycle of a banana



                 Time
CONCEITS - TAXONOMY
CONCEITS - TAXONOMY
CONCEITS - MAP
CONCEITS - MAP
CONCEITS –
SPACE EQUALS SPACE
CONCEITS –
SPACE EQUALS SPACE




        1 Candlestick Park
SPACE EQUALS SPACE –
YOUTUBE VS. FACEBOOK




          38
 Candlestick
      Parks
SPACE EQUALS SPACE –
YOUTUBE VS. FACEBOOK



               x3+




          38               6,8000
 Candlestick           Candlestick
      Parks                 Parks
CONCEIT - SCALE
CONCEIT - SCALE
CONCEIT – DECISION TREE
CONCEIT – DECISION TREE
CONCEIT – VENN
CONCEIT – VENN
PROCESS




          Marketing
PROCESS




          Use case
PROCESS




          Next step
PROCESS




          Metrics
PROCESS
THANK Y’ALL



         Questions?

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Infographic angles of attack