Introducing Ditto, a photo analytics tool for brands

2,806 views

Published on

Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,806
On SlideShare
0
From Embeds
0
Number of Embeds
279
Actions
Shares
0
Downloads
37
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Introducing Ditto, a photo analytics tool for brands

  1. 1. Shazam for photos david@ditto.us.com
  2. 2. Every day 500m photos are shared Ditto can “read” these photos Dining Recreation Shopping Fashion Entertainment 300 million/day 15 million/day 42 million/day 80 million/day
  3. 3. Robust image analysis works on small, blurry, distorted and partial logos
  4. 4. Brand marketers relying on text based analytics are literally missing the picture. Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild.
  5. 5. Brand marketers relying on text based analytics are literally missing the picture. Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild. Ditto has four services: 1) Discovers photos that brands are otherwise blind to. 2) Delivers photo analytics to see competitive trends. 3) Provides a database of influential brand-ambassadors. 4) Launch peer-to-peer photo campaigns to activate the social networks around a brand.
  6. 6. these could also be facebook likes
  7. 7. What you can do with Photo Analytics: FINDING INFLUENCERS PRODUCT DISCOVERY CAMPAIGN INSPIRATION CUSTOMER INSIGHTS DIGITAL ACTIVATION SOCIAL CAMPAIGN ROI
  8. 8. “We used to Ditto to look at actual photos. We found that Gatorade wasn’t just consumed during exercise, but by teens during meals” PRODUCT DISCOVERY Creative/Marketing
  9. 9. “We used Ditto to reach out directly to influential fans outside Harley’s core demographic--like Ashley” FINDING INFLUENCERS Brand & Social Media Teams
  10. 10. “A new advertising concept was sparked by looking at how our competitor’s products were used. Cups are a messaging canvas Dunkin can use.” CAMPAIGN INSPIRATION Creative/Marketing
  11. 11. “We used Ditto to land a new client, because our agency had data about the brand that others didn’t have.” CUSTOMER INSIGHTS Account Planning & Strategy Teams
  12. 12. LEARN WATCH ATTEND “We want Ditto to get fans to convert their friends to Red Sox Nation. We will sell more game tickets, Red Sox merchandise, and increase game viewership.” DIGITAL ACTIVATION Brand & Social Media Teams
  13. 13. “With Ditto we can evaluate how JetBlue’s social media campaigns are performing.” SOCIAL CAMPAIGN ROI Analytics and Media Planning
  14. 14. 300 million/day 15 million/day 42 million/day 80 million/day CONTENT COMMUNITIES OF INTEREST COMMERCE LEARN CALL WATCH CONNECT GO BROWSE DONATE Places With a proprietary cloud-based recognition engine Objects #hashtags Captions Logos Faces Ditto runs campaigns to activate social networks, by adding actionable links to photos
  15. 15. Word-of-mouth influences friends through Instagram, Twitter, and Facebook photos A link is inserted under your Facebook photo Scanning animation transition Actions pop-up
  16. 16. Customer pipeline is strong
  17. 17. Thesis Market context Product Stragetic focus IP Team G2M Risks Exit Offering David Rose, CEO Harvard, Ifactory, Opholio, Viant, Ambient Devices, Vitality Josh Wachman, President MIT Media Lab, Disney Imagineering, WatchPoint Media, Viant, Vitality Neil Mayle, CTO MIT AI, Sloan, Opholio, Angel and BOD member Amy Muntz, VP Engineering Carnegie Mellon, Tufts, Babson MBA, Cognex, Ambient Devices, Laszlo, Nest Phil Romanik, Chief Architect MIT, Cognex, Orange Imagineering, Brontes/3M, Nest, Rochester Inst. Tech Minh Phan, Software Development MIT Artificial Intelligence Lab, General Dynamics Jake Bailey, Head, Marketing Emerson, WeFunder, Rite Bros Clothing Tailor Yates, Head, Business Development MIT Sloan School, FeedZai Ditto has a seasoned team of image recognition and technology experts.
  18. 18. Thesis Market context Product Stragetic focus IP Team G2M Risks Exit Offering Ditto’s advisors span the ad-agency world, and social-influence researchers. Nicholas Christakis MD PhD Harvard University
  19. 19. Sinan Aral PhD MIT, Harvard Thesis Market context Product Stragetic focus IP Team G2M Risks Exit Offering Ditto’s advisors span the ad-agency world, and social-influence researchers. Identifying Influential and Susceptible Members of Social Networks- SCIENCE
  20. 20. Competitor: Thinglink allows manual tagging of images
  21. 21. Competitor: Stipple allows manual tagging of images and reposting to Facebook at Twitter

×