COMA 360 - DMH
1854 map of cholera in London’s Soho
District. Dr. John Snow showed one public
pump on Broadstreet was causing most of
Minard’s 1869 graph depicting Napoleon’s 1812 march on Moscow, a graph famously described by Edward
Tufte as possibly being “the best statistical graphic ever drawn“.
This data contributed
to the establishment of
the British old-age
pension system in 1909
The Atlantic Ocean's Gulf Stream was mapped for the first
time in 1770. It was done by Benjamin Franklin
“Map showing the distribution of the slave population of the
southern states and the United States” was created in
September 1861 based on statistics from the eighth Census,
Types of Infographics
• Flowcharts and decision trees
• Illustrated narrative/comics
• Seeing the invisible
• Cross referencing data sets
• 1,000 words
This Twitter infographic writes out the data, rather than visualizing it.
Show, Don’t Tell
Two ways to visualize the data from the Twitter
Ways to dress up simple graphs for an infographic.
TravelMatch’s infographic highlights too much.
Typography Should Not Be a Crutch
An example of how to visualize the TravelMatch data, rather than
relying on typography.
The title of an infographic is your chance to draw attention to the
There are many unique ways to lay out an infographic that will keep
the viewer engaged.
Organization And Storyline
• Wireframe the Infographic
• Think Outside the Box
• Tell a Story
Hooks should either be in
the center, beginning, or end
of the infographic and need
the greatest visual emphasis.
Visualize the Hook
Clean Things Up With Color
• Make it Universal
• A Three-Color Palette is
Easy on the Eyes
• Use the Tools at Your
• Adobe’s Kuler
• Color Scheme Designer
What is wrong with this picture?