Slide deck from the presentation 'Digitising Smallholder Farmer Value Chains: Empowering Cooperatives for Global Sustainability', given at the British Coffee Association webinar. The slides discuss strategies for EUDR compliance and digital transformation in the coffee sector, with a focus on supporting smallholder cooperatives.

1. BCA Deforestation Webinar Series:
…in Conversation with AgUnity
Paul Rooke
Executive Director, British Coffee Association
info@britishcoffeeassociation.org
Peter Horsten
Chief Growth Officer, AgUnity
peter.horsten@agunity.com

2. DIGITISING SMALLHOLDER FARMER VALUE CHAINS:
EMPOWERING COOPERATIVES FOR GLOBAL SUSTAINABILITY
Navigating EUDR Compliance within the Coffee Industry

3. A FEW WORDS ABOUT AGUNITY AND ME
Peter Horsten
Chief Growth Officer
peter.Horsten@agunity.com
https://agunity.com

4. EU DEFORESTATION REGULATION:
AN OVERVIEW
•Intends to promote transparency, sustainability, and
responsible sourcing in global supply chains
•Prevents products linked to deforestation from entering the
EU market
•Companies required to conduct due diligence
•Applies to key commodities like cocoa, coffee, palm oil,
rubber, soy and wood

5. EUDR FOR
SMALLHOLDER
FARMERS
Source: European Commission, Directorate-General for Environment, EU
Deforestation Regulation – An opportunity for smallholder, Publications
Office of the European Union,
2023, https://data.europa.eu/doi/10.2779/9252

6. QUESTION TO THE EU
•It takes 3-4 years for the newly
planted coffee trees to bear fruit
•If planted in 2021, it bears fruit the
earliest in 2024/2025
•Therefore, all currently harvested
coffee should be “safe”, isn’t it?
Photo by Christian Joudrey on Unsplash

7. SERIOUS
PROMISES
BY THE EU
HOW REALISTIC ARE THEY?
Source: European Commission, Directorate-General for Environment, EU
Deforestation Regulation – An opportunity for smallholder, Publications
Office of the European Union,
2023, https://data.europa.eu/doi/10.2779/9252

8. WARNING
SIGNS:
THE EXODUS
OF BIG BUYERS

9. MARKET REACTION TO EUDR AND
EMERGING CHALLENGES
•Mixed reaction in the market, especially among coffee producers and traders
•Concerns include the complexity of compliance, especially in tracing products back
to their origins
•Smallholder farmers, often lacking resources and infrastructure, face significant
challenges in meeting these new requirements
•Some traders are hesitant to engage with smallholders due to fears of non-
compliance and potential legal repercussions
•The need for digital solutions and support systems for compliance is more crucial
than ever

10. The current level of digitisation
in cooperatives is insufficient to
meet these demands, risking
potential income loss for farmers
THE CONCERNS ARE VALID

11. AND THE BAR
WILL BE RAISED
ONLY HIGHER
Photo by Włodzimierz Jaworski on Unsplash

12. EUDR: JUST THE BEGINNING OF THE
GREEN DEAL'S CHALLENGES
• EUDR represents the first major regulatory hurdle under the EU Green Deal.
• Like a pole vaulter overcoming one bar, we must prepare for higher challenges
ahead.
• Upcoming regulations like the CSDDD will continue to raise the bar for
sustainability and corporate responsibility.
• This evolving landscape requires solutions that not only address current needs but
are adaptable for future regulations.
• Our approach must be dynamic and forward-looking, ensuring long-term
compliance and sustainability.

13. https://www.cbsnews.com/news/children-harvesting-cocoa-used-by-major-corporations-ghana/

14. HOW TO SOLVE THIS
CHALLENGE?

15. UNDERSTANDING THE COFFEE VALUE
CHAIN COMPLEXITY

16. AGUNITY’S DIGITAL
PLATFORM: BRIDGING
GAPS, ENSURING
COMPLIANCE
•Top-down Digitisation
•Comprehensive Digital
Registry
•Market Demand Insights
•Traceability and Transparency

17. AGUNITY’S DIGITAL PLATFORM: BRIDGING
GAPS, ENSURING COMPLIANCE
•Top-down Digitisation: Initiating digital transformation at the cooperative level to
foster an information-driven agricultural community
•Comprehensive Digital Registry: Establishing a robust digital profile for each
cooperative member to meet compliance requirements and enhance traceability
•Market Demand Insights: Providing cooperatives and farmers with actionable
market demand data to make informed decisions on crop selection and farming
practices
•Traceability and Transparency: Enabling traceability projects to align with EU
import legislation, bolstering buyer confidence and ensuring market access

18. AGUNITY: STREAMLINING
EUDR COMPLIANCE
Our suite of tools digitise the smallholder
agricultural value chains, resulting in increased
efficiency, transparency, trust and opportunity:
• Tailored for smallholder cooperatives and local
exporters
• Simplifies EUDR compliance with GPS onboarding
and data capture
• Data sovereignty for cooperatives
• Supports scalable, sustainable coffee value chains
• Digital data exchange with buyers

19. THE CO-OP MANAGER:
EMPOWERING COOPERATIVES
•The AgUnity Co-op Manager offers a
web-based solution that digitises,
monitors, and scales cooperative
activities
•Co-ops can support members with
financial services, education, access to
markets, supplies, and enhanced
communication

21. FIELD APPS: SUPPORTING
FIELD AGENTS AND FARMERS
The Field Apps connect field agents,
farmers and fishers to:
•Resources
•Transactions
•Learning, and
•Proof of income for financial inclusion

22. CROPSLIST: CREATING A MORE
EFFICIENT MARKETPLACE
Cropslist empowers buyers and
suppliers:
A platform that prioritises:
•Quality
•Traceability, and
•Sustainability

23. TRACINGLY:
EMPOWERING
TRANSPARENCY
Tracingly enables:
•Secure tracking of products across the
supply chain,
•Providing data and reports to all
stakeholders
TRACK TRACE

24. A STEP-BY-STEP APPROACH TO
COMPLIANCE
•Create digital organisation structure
•Upload members and historical data
•Gather missing GPS locations
•Collect additional information if needed through field agents
•Digitise value chain flow
•Digitise farmers in the upcoming years

25. VERIFY COMPLIANCE OF FARMERS
(SOURCE: HTTPS://WWW.GLOBALFORESTWATCH.ORG/)

26. COOPERATIVES
MUST UNDERSTAND
THEY HAVE TO KEEP
NON-COMPLIANT
COFFEE SEPARATE!

29. CASE STUDY:
TRANSFORMING COFFEE
VALUE CHAINS WITH OCFCU
Implementing the AgUnity Co-op Manager at Oromia
Farmers' Cooperative Union's 560,000 farmers
Project supported by International Trade Center, under
The Netherlands Trust Fund V

30. QUOTE FROM OCFCU’S GM
“We are extremely grateful for the support
and dedication that AgUnity has shown
towards our cooperative over the years.
Their expertise in organising our information
structure and guiding us through our digital
transformation journey has been invaluable.
Recently, they have started digitising our
member base, in a joint project with the
International Trade Centre. This project is
going very well, and it should enable us to
be compliant with EUDR in time."
Dejene Dadi, General
Manager, Oromia Coffee Farmers
Cooperative Union (OCFCU)

31. BEYOND COMPLIANCE: DRIVING
DIGITAL TRANSFORMATION
•Capacity building: Equipping cooperatives with digital tools for
enhanced decision-making
•Agri training: Accessible guidance to improve farming practices
leading to increased crop yield
•Satellite-based advice: Leveraging space tech for precision
agriculture and environmental stewardship
•Financial inclusion: Integrating digital wallets and financial services
to foster economic resilience

32. A GLOBAL CALL TO ACTION
•Our combined challenge: Onboarding >50 million farmer records
and GPS locations
•Requires collective action and support
•We seek implementation partners and financial backers
•Your involvement can help drive a digital revolution in agriculture,
ensuring EU compliance and a sustainable future for all

33. OPEN DISCUSSION AND QUESTIONS