The Appstore Opportunity by Gert Jan Spriensma
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The Appstore Opportunity by Gert Jan Spriensma

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PhoneGap Day EU speaker Gert Jan Spriensma, "The Appstore Opportunity"

PhoneGap Day EU speaker Gert Jan Spriensma, "The Appstore Opportunity"
Amsterdam, Sept 14, 2012

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The Appstore Opportunity by Gert Jan Spriensma The Appstore Opportunity by Gert Jan Spriensma Presentation Transcript

  • THE APPSTORE OPPORTUNITY Gert Jan Spriensma
  • 1. DISTIMO COLLECTS FACTUAL AND TIMELY APP MARKET DATA, WORLDWIDE2. FOUNDED OUT OF APP DEVELOPER, FRUSTRATED WITH LACK OF RELIABLE DATA3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE
  • TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATA ALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATAABOUT DISTIMO• FREE ANALYTICS FOR DEVELOPERS• BASED IN UTRECHT, THE NETHERLANDS
  • ABOUT DISTIMO MONITOR (FREE) OVER 100K APPS USING DISTIMO MONITOR (1.5 BILLION DOWNLOADS / QUARTER).
  • SUPPORTED APPLICATION STORES AND AD NETWORKSDistimo Monitor currently supports the ten major application stores andfive major ad networks: Amazon Appstore GetJar iAd AdFonic Apple App Store for iPhone Google Play AdMob Apple App Store for iPad Nokia Store InMobi Apple Mac App Store Samsung Appstore Smaato BlackBerry App World Windows Phone 7 Marketplace
  • THE APPSTORE OPPORTUNITY
  • APPS ARE A $10 BILLION MARKET GROWING AT 100% PER YEAR Majority Games, roughly 50% of all free downloads are Games. For paid applications this figure is even higher, 60% of all paid downloads are Games. But in terms of revenue, more than 75% of revenue derives from Games. Angry Birds is downloaded (600M+) over 3 times as much as number of Nintendo DS’s sold * Mary Meeker / Distimo, based on 200 most grossing / popular applications in United States – July 2012
  • RANKING & NETWORK EFFECTSSPEED UP POPULARITY To get To 1 Million Users It Took: 9 Years 9 Months 9 Days Number 1 generates about 1.5 times as much downloads as number 2. Ranked around 10 means 3 times as much downloads as being ranked around 50. * Distimo, based on 200 most popular applications in United States – August 2012
  • BUT POPULARITY IS TEMPORARY AND CONSUMERS ARE NOT LOYAL Number Of Apps In Top Overall 100 284 Number Of Apps In Top Overall 50 160 Number Of Apps In Top Overall 10 44 “average worldwide 6- month retention rate for all apps was 36%* Flurry / Based on 100 most popular free applications in United States – August 2012
  • MONETIZATION IN APPSTORES
  • FREE VS. PAID RATIOS GREATLY DIFFER THROUGHOUT THE WORLD Switzerland 7.3:1 United Kingdom 14.8:1 China 119:1 Austria 9.5:1 United States 14.9:1 Saudi Arabia 249:1 Free:Paid* Based on 300 most popular free / paid applications – July 2012
  • IN-APPS DRIVE APP REVENUE 59% - 72% 64% - 86% 74% - 83% Free applications with in-apps Paid applications with in-apps Paid applications without in-apps In all stores more than 59% of the revenue derives from in-apps! Recently introduced in Amazon App Store, will come to Windows Phone 7 Marketplace as well * Based on 200 most grossing apps in United States – March 2012
  • 50% USE VIRTUAL CURRENCIES 51% 49% Including many of the most popular games in 2012 Draw something – OMGPOP Draw something – OMGPOP Temple Run – Imangi Plumber Crack – Fluick Word With Friends - Zynga Hidden Objects - Disney * Based on 200 most popular free games in United States – March 2012
  • IMPACT OF COUNTRIES / STORESCHANGING RAPIDLY
  • APAC COUNTRIES LARGEST MARKETFOR IPHONE DEVELOPERS 4M 3.2M 1.3M 0.9M 0.6MIN FEBRUARY CHINA SURPASSED THE U.S. AS THE LARGEST MARKET IN THE APPLE APP STORE FOR IPAD * Based on 200 most popular free iphone applications in each country – March 2012
  • BUT WHEN DEVELOPING ABROAD, ACTLOCALLY100%90% 75%80% 75% 68%70% 58% 56% 56%60% 54%50%40% 36% 42% 45% 38% 68%30% na20% 58% In many countries the majority of the downloads originate from applications that have translated their content in the country’s language. In China, of the 300 most popular free applications, 60% were only popular in China compared to 21% in the United Kingdom and 22% in the United States. * Based on 300 most popular free applications in United States – March 2012
  • WATCH AMAZON 4 Millions 3 2 1 400k 0 Already 400k daily downloads of which 10% is paid Got to 32k applications in one year, the majority also being available in Google Play Of the 110 applications available in both stores that generate more than 200 USD a day in at least one of both stores, 42 of those earned more money in the Amazon Appstore. After launch of Kindle Fire daily downloads increased fourteen-fold * Based on 100 most popular / grossing applications in United States – March 2012
  • AND WHAT ABOUT THOSE 1.4M OTHERAPPS AROUND?
  • HOW DOES YOUR COMPETITIVE LANDSCAPE LOOKS LIKE?0
  • DEMO https://monitor.distimo.com/leaderboards
  • THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:GERT JAN SPRIENSMAGERTJAN@DISTIMO.COM@GERT_JAN / @DISTIMO Custom in-depth The free cross- app store market platform app store reports for carriers monitoring tool for & manufacturers developers For more info, visit report.distimo.com For more info, visit monitor.distimo.com
  • DISTIMO APPLINK; THE CROSS STOREAPP SOLUTION
  • DISTIMO APPLINK; THE CROSS STOREAPP SOLUTION
  • ANALYZE YOUR (COMPETITORS)PERFORMANCEGOTO MONITOR.DISTIMO.COMOR ASK ME FOR A DEMO
  • THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:GERT JAN SPRIENSMAGERTJAN@DISTIMO.COM@GERT_JAN / @DISTIMO Custom in-depth The free cross- app store market platform app store reports for carriers monitoring tool for & manufacturers developers For more info, visit report.distimo.com For more info, visit monitor.distimo.com