1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide. 2. It was founded by an app developer frustrated by the lack of reliable data. 3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.

1. THE APPSTORE OPPORTUNITY
Gert Jan Spriensma

2. 1. DISTIMO COLLECTS FACTUAL AND TIMELY APP MARKET DATA, WORLDWIDE
2. FOUNDED OUT OF APP DEVELOPER, FRUSTRATED WITH LACK OF RELIABLE DATA
3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE

3. TRANSACTIONAL
APP STORE DATA
ALL MAJOR APP STORES
PUBLICLY AVAILABLE
APP STORE DATA
ALL MAJOR AD NETWORKS
TRANSACTIONAL AD NETWORK DATA
ABOUT DISTIMO
• FREE ANALYTICS FOR DEVELOPERS
• BASED IN UTRECHT, THE NETHERLANDS

4. ABOUT DISTIMO MONITOR (FREE)
OVER 100K APPS USING DISTIMO MONITOR (1.5 BILLION DOWNLOADS / QUARTER).

5. SUPPORTED APPLICATION STORES
AND AD NETWORKS
Distimo Monitor currently supports the ten major application stores and
five major ad networks:
Amazon Appstore GetJar iAd
AdFonic
Apple App Store for iPhone Google Play
AdMob
Apple App Store for iPad Nokia Store
InMobi
Apple Mac App Store Samsung Appstore Smaato
BlackBerry App World Windows Phone 7 Marketplace

6. THE APPSTORE OPPORTUNITY

7. APPS ARE A $10 BILLION MARKET
GROWING AT 100% PER YEAR
 Majority Games, roughly 50% of all free downloads are Games.
 For paid applications this figure is even higher, 60% of all paid downloads are Games.
 But in terms of revenue, more than 75% of revenue derives from Games.
 Angry Birds is downloaded (600M+) over 3 times as much as number of Nintendo DS’s sold
* Mary Meeker / Distimo, based on 200 most grossing / popular applications in United States – July 2012

8. RANKING & NETWORK EFFECTS
SPEED UP POPULARITY
To get To 1 Million Users It Took:
9 Years 9 Months 9 Days
 Number 1 generates about 1.5 times as much downloads as number 2.
 Ranked around 10 means 3 times as much downloads as being ranked around 50.
* Distimo, based on 200 most popular applications in United States – August 2012

9. BUT POPULARITY IS TEMPORARY AND
CONSUMERS ARE NOT LOYAL
Number Of Apps In Top Overall 100 284
Number Of Apps In Top Overall 50 160
Number Of Apps In Top Overall 10 44
“average worldwide 6-
month retention rate for all
apps was 36%
* Flurry / Based on 100 most popular free applications in United States – August 2012

10. MONETIZATION IN APPSTORES

11. FREE VS. PAID RATIOS GREATLY DIFFER THROUGHOUT THE WORLD
Switzerland 7.3:1 United Kingdom 14.8:1 China 119:1
Austria 9.5:1 United States 14.9:1 Saudi Arabia 249:1
Free:Paid
* Based on 300 most popular free / paid applications – July 2012

12. IN-APPS DRIVE APP REVENUE
59% - 72% 64% - 86% 74% - 83%
Free applications with in-apps Paid applications with in-apps Paid applications without in-apps
 In all stores more than 59% of the revenue derives from in-apps!
 Recently introduced in Amazon App Store, will come to Windows Phone 7 Marketplace as well
* Based on 200 most grossing apps in United States – March 2012

13. 50% USE VIRTUAL CURRENCIES
51% 49%
 Including many of the most popular games in 2012
Draw something – OMGPOP Draw something – OMGPOP
Temple Run – Imangi Plumber Crack – Fluick
Word With Friends - Zynga Hidden Objects - Disney
* Based on 200 most popular free games in United States – March 2012

14. IMPACT OF COUNTRIES / STORES
CHANGING RAPIDLY

15. APAC COUNTRIES LARGEST MARKET
FOR IPHONE DEVELOPERS
4M 3.2M 1.3M 0.9M 0.6M
IN FEBRUARY CHINA SURPASSED THE U.S. AS THE LARGEST MARKET IN THE APPLE APP STORE FOR IPAD
* Based on 200 most popular free iphone applications in each country – March 2012

16. BUT WHEN DEVELOPING ABROAD, ACT
LOCALLY
100%
90% 75%
80% 75%
68%
70%
58% 56% 56%
60% 54%
50%
40% 36%
42% 45%
38% 68%
30% na
20%
58%
 In many countries the majority of the downloads originate from applications that have translated
their content in the country’s language.
 In China, of the 300 most popular free applications, 60% were only popular in China compared to 21%
in the United Kingdom and 22% in the United States.
* Based on 300 most popular free applications in United States – March 2012

17. WATCH AMAZON
4
Millions
3
2
1
400k
0
 Already 400k daily downloads of which 10% is paid
 Got to 32k applications in one year, the majority also being available in Google Play
 Of the 110 applications available in both stores that generate more than 200 USD a day in at least one of
both stores, 42 of those earned more money in the Amazon Appstore.
 After launch of Kindle Fire daily downloads increased fourteen-fold
* Based on 100 most popular / grossing applications in United States – March 2012

18. AND WHAT ABOUT THOSE 1.4M OTHER
APPS AROUND?

19. HOW DOES YOUR COMPETITIVE LANDSCAPE LOOKS LIKE?
0

20. DEMO
 https://monitor.distimo.com/leaderboards

21. THANK YOU
FOR ANY ENQUIRIES, PLEASE CONTACT:
GERT JAN SPRIENSMA
GERTJAN@DISTIMO.COM
@GERT_JAN / @DISTIMO
Custom in-depth The free cross-
app store market platform app store
reports for carriers monitoring tool for
& manufacturers developers
For more info, visit report.distimo.com For more info, visit monitor.distimo.com

22. DISTIMO APPLINK; THE CROSS STORE
APP SOLUTION

23. DISTIMO APPLINK; THE CROSS STORE
APP SOLUTION

24. ANALYZE YOUR (COMPETITORS)
PERFORMANCE
GOTO MONITOR.DISTIMO.COM
OR ASK ME FOR A DEMO

25. THANK YOU
FOR ANY ENQUIRIES, PLEASE CONTACT:
GERT JAN SPRIENSMA
GERTJAN@DISTIMO.COM
@GERT_JAN / @DISTIMO
Custom in-depth The free cross-
app store market platform app store
reports for carriers monitoring tool for
& manufacturers developers
For more info, visit report.distimo.com For more info, visit monitor.distimo.com