This presentation is delivered by iStartApp in collaboration with the University of Florence. It provides a summary of Niccolò Feroci’s Bachelor Thesis Work on "Mobile AppMarketing: Actors and Products".
This content is made available for the general public. We hope it can provide useful information for further studies on this vast and fast-moving market.
Please reference as:
Feroci N., Guercini S., "The AppStore Business Model: A Survey With Case Studies",Internship Final Presentation at iStartApp, Florence, Italy, 2012.