This is HowardKnown him 2 weeksCommented on one of my SEOmoz posts.
Kurtz and BlumLawyers in Raleigh, NCNot one of my clients. Guy who commented on one of my blog posts.
When I joined Distilled – this is what I got.When I joined Distilled in 2011 – I was given this and told to edit some videosNeed a strong, story lead beginning that builds Ethos too. Maybe Distilled story?Explain about What my goals were:How the production fits with the technical – most of the advice out there compeltely ignores how your content affects the SEO.Also – stuff you can do. SEO’s fit into the world of video.Wrap that around my story.. From wat I’ve learnt.SEO has a real role in vidoe – but ti’s this. Explain how you appraoch stuff.Not surprising because….
Spent £2K on this.
You aren’t the ones doing productionYou aren’t the ones coming up with the ideaYou are the ones working these guys to make sure you see real tangible benefit from the content.Basic video SEO stuff actually really simple. am starting with a question. And I think it’s an important one. There are loads of blog posts out there telling you some neetthigns you can do with video, how to get rich snippets, - but, none of that is all that complicated and what is lacking is a real understanding about What a Video SEO strategy looks like. And, I think that’s to be expectedI think there’s 3 issues facing us at the moment, when it comes to video.There is general confustion about where Video fits in the world of SEO and search marekting.
Noone knows when they should do itHow much it costsHow to create itNot technical knowledge Gap, but a knowledge gap in working out what to do where.
That’s like saying “text on your site is great content”.
Make a video if that’s the right format
Some performative elements here too – If you aren’t a good public speaker, don’t turn great blog posts into videos for the sake of it. Play to your strengthsDon’t just need video, need good video.
Video gives you a presence on YouTube (and vimeo)It’s a way to promote products and servicesThe goal is to “Go Viral”
Dollar Shave Club Example
Content that you’re using to improve conversions, you want rich snippets. for
Gallery Pages are fine as a supplement, but are not an alternativeMartha Stewart Example?
Host on own server. User one of theseDon’t make it publicHacks to make YouTube videos rank for your site, but they only work when the videos aren’t that popular on YouTube.If the videos aren’t doing well on YouTube – why are they on there anyway?Pick one – use Wistia, they get SEO and have a free package.Rich Snippets for your site only.Referrals to your site only.
HD video Ranks betterDon’t want to destroy your bandwidth
If you’re self hosting – you need to embed the content using the HTML5 <video> tag.With flash fallback. – Anyone using IE7. Or use a player skin – this one is my favourite.
Don’t use Iframe Option – Wistia – use SEO andvimeo use “old embed code”.More information on Hosting Post – Created in April but the advice still stands
Main thing you need to do to get a video rankingCan include within main sitemap or create a new one
Slow down here.Built one – allow you to input the data and it will built you a suitable sitemap
User’s who have made it to your site…Are interested in your productNeed concerns/barriers dealt withWant to know the story behind the productDon’t need to be sold the conceptSpeak directly to the real-world concerns of your audience, not your brand guidelines.
Speak to the concerns and questions of the audienceExplain the virtues and vices of the product in plain English Don’t hard sell the product.DON’T FUCKING LABOUR IT.
User who views a video on Appliances Online.
Unique content on product pagesSpeechPad to do it cheaply.
Will allow you to rank for kIf you don’t want users to see it, hide it behind a tab with CSS.ey phrases in the transcript and dominate the long tail
Add images of area you need people to click to convert vs the product page
Sorry guys, Ibigged you up, now I’m gonna slap you downLook how much traffic you’re leakingI know the argument is that this provides value – but would this traffic not be better driven back to your own site?
It’s also an Ad network, but the main value you get from ads, again, is brand awareness.You need to be treating it like a social platform as much as a search engines
Search “Tutorial” on YouTube – it’s all makeupHow to tie a tie – 11 million views
Get people to watch to the endReedit to tweak any bad things.Anything tanking – get it off your channel
Views are a meaningless and innaccurate metric – but luckily for us, no-one else knows that.More eyes on your channel will encourage more organic subscribersHomepage takeovers – still relatively cheap for the reach. Paid views increase the overall metrics and make videos feel more authoritativeRun ads and get a lot more subscribers – bots, but it looks good.Won’t help you rank, but will make it look better.YouTube advertising – not The kidna views on fivver.
Don’t worry about duplicating content, just get it out to any relevant social sharing sites.
Don’t be silly with this – Anchor text, link to the page with video.
Not great for YouTUbe,Very few people doing this = opportunityexceptt…
Ask them to bed your better HD version
Can I do everything at once?
The kind of content you use to achieve brand awareness on YouTube is NOT the kind of thing that will help conversions on your own site. Each goal requires unique targeting as well as unique technical points
If you want sales, conversions & traffic – Don’t. “If you don’t have a presence on YouTube, do you really have an SEO Strategy?”
No - Video all the thingsYes – Most Interesting Man
Transcript of "The Building Blocks of Great Video"
PHIL NOTTINGHAM SEO Consultant, Distilled email@example.com @philnottingham
A Real Case Study 196 Pages Domain Authority – 31 Average visits Per Month - 2700http://www.kurtzandblum.comPHIL NOTTINGHAM | @philnottingham
Cost: $4000 ($75 per video)PHIL NOTTINGHAM |@philnottingham
July 2012…Created and hosted 53 videoson his sitePHIL NOTTINGHAM | @philnottingham
August 2012…51/53 ranking with richsnippetsPHIL NOTTINGHAM | @philnottingham
September 2012…Organic traffic up by 14%PHIL NOTTINGHAM | @philnottingham
Moves from to 7th 4 for head thterm (with no other link building work)PHL NOTTINGHAM | @philnottingham
Increase in both telephonetraffic and sales.PHIL NOTTINGHAM | @philnottingham
The Building Blocks ofGreat VideoPHIL NOTTINGHAM
Video is about much more than viralPHIL NOTTINGHAM | @philnottingham
Drive more traffic from search Click Through Rate ++http://www.distilled.net/blog/video/getting-video-results-in-google/PHIL NOTTINGHAM | @philnottingham
Embed the video on the page you want to rankPHIL NOTTINGHAM | @philnottingham
Host on your own server or withone of these providershttp://www.seomoz.org/blog/hosting-and-embedding-for-video-seoPHIL NOTTINGHAM | @philnottingham
High quality video withoutdraining your bandwidth Setting Value Codec h.264 Frame Size 1280x 720 Pixel Aspect Square Bit Rate 2014kbps Audio ACC/MP3 at 320kbpsPHIL NOTTINGHAM | @philnottingham
HTML5 player with Flash Fallbackhttp://www.longtailvideo.com/players/PHIL NOTTINGHAM | @philnottingham
Don’t use the iframe optionhttp://www.seomoz.org/blog/hosting-and-embedding-for-video-seoPHIL NOTTINGHAM | @philnottingham
Video XML Sitemaps • Provide Google with video metadata • Define the video image thumbnail • Link to on-site profileshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472PHIL NOTTINGHAM | @philnottingham
YouTube Optimisation 101• Include keywords in the file name• Include a Closed Caption (transcript) file *cough* keyword stuffed *cough*• Optimise Title, Description and “Tags” as per traditional SEO• Include naked URL link in meta description• Get links, views and shareshttp://www.distilled.net/blog/social-media/youtube/youtube-seo/PHIL NOTTINGHAM | @philnottingham
Measure user engagement,not viewshttps://www.youtube.com/analyticsPHIL NOTTINGHAM | @philnottingham
Lower bounce rate:• Keep stings/indents short• Focus on quality of audio• Get straight to the meat and potatoesPHIL NOTTINGHAM | @philnottingham
Quick route to social proof 33,000 views For £2150 (Avg. CPV = 7p)PHIL NOTTINGHAM | @philnottingham
Also put it everywherePHIL NOTTINGHAM | @philnottingham
Encode Settings for YouTubeSetting ValueCodec h.264Frame Size 1920x1080Bit Rate UnrestrictedAudio ACC/MP3 at 256kbpsPHIL NOTTINGHAM | @philnottingham
How and when do peoplelink to Video?Embed Content Link to Pages• Only when it’s directly valuable • When it’s a good resource to their audience • When it’s entertaining • When it’s informational.PHIL NOTTINGHAM | @philnottingham
Video as part of a page type114 linkingroot domainshttp://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/PHIL NOTTINGHAM | @philnottingham
New Integrations ofHTML5 and JQueryhttp://www.ted.com/talks/ryan_merkley_online_video_annotated_remixed_and_popped.htmlPHIL NOTTINGHAM | @philnottingham
Make sure links only go toyour site, not hosting platform Video on owner’s domain: • 9494 links from 248 Domains Video on Vimeo.com: • 4,879 links from 515 domainshttp://www.abc.net.au/tv/hungrybeast/stories/stuxnet-anatomy-computer-virus/PHIL NOTTINGHAM | @philnottingham
Restrict visibility on hosting domain PHIL NOTTINGHAM | @philnottingham
Add custom embed code on page.http://dis.tl/video-embed-generatorPHIL NOTTINGHAM | @philnottingham
Exception to the rule –Custom YouTube Playlistshttp://www.distilled.net/training/facebook/PHIL NOTTINGHAM | @philnottingham