Hvordan få drømmejobben i 2015?
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Gjesteforelesning i faget International Business. Fokus på skriving og bruk av sosiale medier for å bygge nettverk og få drømmejobben.
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Hvordan få drømmejobben i 2015?
- 1. International Business February 2, 2015 @philiplund
- 2. Agenda • Konkurranse • Oppskrift: Drømmejobben 2015 • Eksempel fra reiseliv
- 3. Karl Philip Lund • Jobber med å skape suksesshistorier • Blog: http://stammen.no • Twitter @philiplund
- 6. Bestille reise • 1995 • 2005 • 2015
- 7. 1995 - Bestille reise
- 11. 2015
- 12. Skaffe jobb • 1995 • 2005 • 2015
- 13. Skaffe jobb i 2005 • Velge studier • Få gode karakterer • Lage CV • Sende søknader • Gå på intervju
- 14. How to get your Dream job in 2015
- 16. 1. Google deg selv
- 17. Arbeidsgivere ser på: A. Hvordan du ser ut —> et bildesøk på deg B. CV´en din —> Linkedin C. Den digitale versjonen av deg —> Topp 3 søkeresultater D. Orden og oppførsel
- 20. 3. Finn ressurspersoner A. Skriv ned ord du interessert i B. Søk etter folk som blogger om temaet C. Se hvem som kommenterer D. Lag liste over ressurspersoner
- 21. Eksempel • Innovasjon og teknologi
- 25. 4. Oppvarming a. Følg på Twitter, Linkedin, FB b. Del noe av det de skriver c. Skriv kommentar d. Send hyggelig kompliment epost e. Ring og spør om tips
- 30. 5. Kontakt
- 32. 6. Analyse
- 33. Oppskrift 1. Google deg selv 2. Tenk/skriv/blogg 3. Finn ressurspersoner 4. Varm opp ressurspersonene 5. Kontakt ressurspersonene 6. Analyser!
- 34. Anbefaling
- 36. Agenda (40 minutes) • Introduction • 2 key factors for success (Mark Zuckerberg and Jack Welch) • 5 very practical examples (from Hurtigruten) • 12 excuses • Take-aways.
- 38. The world’s most beautiful voyage
- 39. Online sales at Hurtigruten
- 40. Factor 1 In real life, strategy is actually very straight forward. You pick a general direction and implement like hell.”
- 41. Seth Godin Don't have any meetings about your web strategy. Just do stuff.
- 42. “You don’t start communities. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help people do what they do better. Bring people elegant organization” Mark Zuckerberg, Facebook founder Factor 2
- 44. In the Workplace People are doing what they want to do. You have to help them do that better
- 45. What are people doing already?
- 47. 1. Making online booking better
- 50. 3. Blog - Share and discuss better http://hurtigrutenweb.wordpress.com
- 51. 4. Basecamp – better than e-mail http://www.basecamphq.com
- 52. 5. Snapengage – better for agents http://www.snapengage.com
- 53. 2 success factors (repetition) 12 excuses
- 54. In real life, strategy is actually very straight forward. You pick a general direction and implement like hell.” Factor 1
- 55. People are already doing what they want to do. You have to help them do that better. Bring people elegant organization Factor 2
- 56. Top 12 excuses for not implementing like hell! 1. We have to wait for… 2. It’s too difficult.. It’s stupid.. 3. The IT Department… 4. I don’t have the authority… 5. I don’t have time… 6. I need more people… 7. It’s not in line with the brand strategy… 8. Our products are to complicated.. 9. We don’t have budgets… 10. Our market is unique… 11. We’ve tried that before… 12. That’s not how we do things around here…
Editor's Notes
- Jeg har jobbet i en del bransjer der det har vært ekstremt lite nettsalg. Hurtigruten nettsalg 2009: 40 millioner kroner, 2010: 410 millioner, 2011: 710 millioner ..... Enklere Liv fans: 2000 fans til 100 000 fans på 6 måneder. Driver folk til butikk, direkte salg på nett, tilbakemelding fra kunder! Dyreparken: Fra nesten ingenting. Nå håper de på 40% salg.
- https://books.google.no/books?id=izCqAwAAQBAJ&pg=PA129&dq=Crafting+messages+for+electronic+media&hl=no&sa=X&ei=jQTOVKGDGIu-PN-vgMAM&ved=0CDEQ6AEwAA#v=onepage&q&f=true 1. Conversations - skype (IM, chat rooms) - Folk kan selv bestemme når de vil bli forstyrret 2. Comments/critiques - blogg kommentarer, produkt reviews 3. Orientations - hjelp folk i gang uten å avsløre viktige poeng 4. Summaries 5. Reference materials 6. Narratives 7. Teasers 8. Status updates and announcements 9. Tutorials
- https://play.kahoot.it/#/?quizId=8987e246-1e86-47a4-b29a-41dac8262e82
- http://www.huffingtonpost.com/susan-p-joyce/job-search-tips_b_4834361.html
- http://www.side3.no/fire-ting-arbeidsgiveren-ser-etter-nar-han-googler-deg/7777999.html
- https://allandnot.wordpress.com/trigger-e-postmarkedsforing/
- https://twitter.com/thomastangen
- https://www.linkedin.com/profile/view?id=7167034&authType=NAME_SEARCH&authToken=-FXg&locale=en_US&trk=tyah2&trkInfo=idx%3A1-1-1%2CtarId%3A1422827737637%2Ctas%3Athomas+tangen
- https://www.facebook.com/thomta?fref=ts
- http://tribes.no/2013/12/16/2014-online-marketing-advice-from-experts/
- This includes the one question Facebook-founder Mark Zuckerberg tells us we should focus on!
- Since 2009 I’ve worked to make Hurtigruten an online success story… Hurtigruten is a cruise and transportation company. It’s where you go to relax and get ideas. It’s the world’s most beautiful voyage. It’s a fantastic experience and I highly recommend it. http://www.norway.org/ARCHIVE/travel/travelarticles/coastalvoyage/
- The main voyage is along the coast of Norway. The company has has 14 ships that mainly transport people along the Norwegian coast. They also have a ship that takes people on cruises to Antarctica and Spitsbergen. The unique thing about Hurtigruten is that it’s a working ship. This means that the local communities use the ships to get around. This combination of cruise and transportation is part of the tourist experience.
- What I will talk about today is how Hurtigruten has used social media and online tools to grow online sales. Before we hear what Facebook Founder, Mark Zuckerberg says about which question you should focus on, I want to share the single most important factor for delivering success in the business world. It’s based on a quote from Jack Welch, who was the CEO of General Electrics for 20 years.
- He says: "In real life, strategy is actually very straight forward. You pick a general direction and implement like hell.” This means that you don't need a perfect plan before you begin, you just need to point out a general direction and then start implementing like hell. As you get started, things will change and you will see the results and new opportunities. If you never start, you won't succeed. This is the single most important factor to the extreme growth in online sales. When you implement something, you motivate others to take action as well. An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Back to social media and the concept of "elegant organization“. This is key to online sales and it’s key to social media success. He’s the world’s leading authority when it comes to strategy. Jack Welch, CEO of General Electric for 20 years.
- This attitude is also reemphasized by Seth Godin It’s also the advice from Seth Godin, the guy who coined the term ”Viral marketing” “Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.” Seth Godin, Leading marketer KEY POINT: Choose a general direction and implement like hell!
- In 2009, at the World Economic Forum in Davos, the head of a powerful news company asked Mark Zuckerberg, the founder of Facebook: "How can we start a community like yours?" Mark Zuckerberg answered: "You can't." Zuckerberg went on to explain: "You don't start communities. Communities already exist. They're already doing what they want to do. The question you should ask is how you can help them do that better. Bring people "elegant organization".
- During the last few years, we have seen developments in several social services: Facebook for Personal network - Facebook enabled people to do organize their social networks; who they are, what they do, who they know and what they look like. This is what Mark Zuckerberg calls elegant organization of people´s social network. It´s not complex - people are just not used to it. Linkedin for Professional network - Linkedin has made it easy to organize our professional networks; who you know, how you want to be contacted, what you´ve done and what you want to do in the future. Facebook and Linkedin have changed the way we manage our personal and professional networks. Now it´s time to apply the concept of "elegant organization" inside companies. It´s not rocket science and it may overlap with existing methodologies, but I am not aware of any article that takes a practical approach to Mark Zuckerberg´s thoughts about elegant organization. In this presentation, I will show you how the Hurtigruten global web team tries to adopt and execute based on Mark Zuckerberg´s concept of elegant organization.
- Elegant organization in at work Most of us work in an office and we have colleagues. The social network at work already exists and we must apply the concept of elegant organization to our community at work. We have a work description and we do stuff at work. We sit by our desks, we answer e-mails, we attend meetings, we talk on the phone, we report to our superiors, we work with partners/customers/vendors. We plan and execute activities. We send instructions to co-workers/partners/vendors. We take breaks and throughout the day. We communicate and we produce. How can we bring elegant organization into our daily worklife? http://experiencecurve.com/archives/social-media-disrupts-all-company-communication
- 1. Making it better for agents and customers to book online Our first focus was to make online booking for our customers and travel agency partners better. The current booking engine is far from perfect, but we were able to launch it and then improve it. The numbers show that we made online booking better. We created an ad-hoc global web team. Our goal was to maximize online revenues, take advantage of global synergies and make life more fun for customers, fellow workers and ourselves. The team consists of people from France, Germany, Sweden, Norway, Estonia and the US. We work across time zones and we work with multiple vendors. We were forced to be effective and creative. In additional to making things better for customers, here are some practical tools/techniques we use to help us do things better internally: http://hurtigrutenweb.wordpress.com/2011/03/10/key-functionality-on-front-page-drives-online-sales/
- 2. Skype chat rooms to communicate better internally Most people know Skype for free calls on the internet. Few people know that Skype is excellent for group chat at work. At Hurtigruten we use Skype for a variety of tasks. We reduce number of meetings and phone calls by gathering all team members(developers, web team and support) in different chat rooms. When issues arise, you post a question in the chat room. Within minutes, you have an answer. This is much better than e-mail or phone calls because it doesn't interupt people and you take advantage of crowdsourcing. Each person chooses when they want to contribute and when they want to interupt their "flow". Nobody is on all the time, but someone is usually responsive. This solves issues quicker and reduces number of unnecessary meetings. We also create ad hoc chat rooms when needed. During the ash crisis, a team member created an adhoc chat room so that everybody could easily communicate. We avoided lots of e-mails and waiting time and all relevant people got the information quickly. We've thought about creating one chat room for all people involved to take full advantage of crowdsourcing, but we still haven't taken the step and figure out how to motivate people to contribute. In many ways, a crowdsourcing chat room internally in a company is similar to how Twitter(or Yammer) works.
- An ad hoc group
- 3. Web team blog to share, discuss and inspire People laugh at blogging, but the web team blog is a platform where we can share stories, practice our writing skills, publish news and discuss ideas. Suddenly one of the stories was published on 37Signals product blog and we had 140 readers in one day. Research shows that people that blog at work are actually more productive! Other advantages of blogging: - It motivates people, because they can share expertise - It explains to people internally what we do - It improves internal communication - It documents and summarizes our work for future team members - It shows people externally that we are working on improvments - It helps us develop our writing skills - It´s a great way to keep the staff curious about new developments and improvements
- 4. Basecamp - better than e-mail Basecamp is a project management tool that helps us eliminate CC e-mails. Whenever you CC a person on an e-mail, you steal some of their time. With Basecamp, Messages are connected to projects and we drastically reduce the number of e-mails being sent. It's much easier to follow discussions and it seems that people are more likely to contribute. We also use Basecamp in connection with our bi-weekly global web meeting. Before each meeting, each team member lists 3 completed activities and 3 upcoming activities. We save meeting time by doing personal updates in the order the updates are listed in Basecamp. We share documents, designs and more. It's easy to upload and comment on performed work.
- 5. Snapengage - better for agents Snapengage is an online chat tool that makes it easier for travel agents to get immediate assistance in our travel agency booking solution. We know that the main reason why people prefer offline booking is because they prefer dealing with people. In fact 59% of offline bookers state that they prefer offline booking because they want to deal with a person. By offering chat in addition to our online booking, we make it easier for our travel agent partners. Agents are more comfortable with our Agency solution because the chat makes what they do easier and better.
- It’s fascinating. The most successful people in the world constantly talk about simplicy and action! Why do so few people follow their advice? Why don’t more people just implement like hell? There’s alot of evidence that it’s an effective approach. Over the years, I sat in meeting after meeting discussing what we should or should not do. Planning to plan and bla bla bla. Why not just pick a general direction and implement like hell? Chances are that when you have started, things will change. New people will get involved. Budgets will change and people will leave. The world and our jobs will always be changing. I’m so tired of excuses, that I’ve created a list of top excuses for not implementing like hell. Now that you know that execution is