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Find stuff quicker - Helen Lippell

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Search and Taxonomy, by Helen Lippell at Intranet Now, 5th Oct 2017.

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Find stuff quicker - Helen Lippell

  1. 1. FIND STUFF QUICKER MAKE YOUR SEARCH & TAXONOMIES WORK FOR YOU INTRANET NOW, 4 OCT 2017 HELEN LIPPELL @OCTODUDE
  2. 2. DEFINITIONS •Taxonomy: • Labels and relationships to describe and organise • Site navigation; tagging documents and content to help search • Not the same as taxidermy! •Search: • Refers to in-house tools in digital workplaces, apps • Not the same as Google! HELEN LIPPELL @OCTODUDE
  3. 3. IS EVERYONE HAPPY WITH THEIR INTRANET SEARCH? HELEN LIPPELL @OCTODUDE
  4. 4. WHY DOES THIS MATTER… •If people can’t find and use corporate content: • It wastes their time • It wastes their energy • It wastes the knowledge and insight of their colleagues •Unlike the web, we can’t just try another site HELEN LIPPELL @OCTODUDE
  5. 5. TAXONOMY AND TAGGING •Why tag: • Signals for search • Related content • Relevant content •Why bother with a proper information architecture • Sense-making • Discoverability •Synonyms, abbreviations, jargonHELEN LIPPELL @OCTODUDE
  6. 6. CONTENT •Impact of bad content: • Misleading • May affect customer-facing interactions • And more! •Content auditing • Little and often • All content types •Content clean-upsHELEN LIPPELL @OCTODUDE
  7. 7. SEARCH • Search is not as clever as an AI movie • User tasks and needs • Topicality • Same word, different meanings • Different words, same meanings • The greatest gift you can give to search is attention HELEN LIPPELL @OCTODUDE
  8. 8. RESOURCING AND ENGAGEMENT •Shout about success •Shout about the stuff that isn’t working •Communicate with and listen to your colleagues •Chat over coffee, run small workshops HELEN LIPPELL @OCTODUDE
  9. 9. HELEN LIPPELL @OCTODUDE • http://www.taxonomybootcamp.com/Londo n/2017/ • @TBC_London • helenlippell@gmail.com

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