How to Start Your Own Digital
Business
(เริ่มต้นธุรกิจง่ายๆ ทำายังไง? จากประสบการ์ณจริง)
for BarCampBKK3 – 24 May 09
Pawoot P. – www.Pawoot.com

How we start?
Ideas
Team
Planning
Execution
Expansion

Where the Ideas Came from??
• Apply Existing Product in New Market
– Language Localization (noknok.in.th, Blognone)
• Create New Product Feature or Concept
– Top up Feature, Mash Up
• New Innovation
Source : @macroart slide

Team Work?
• Who cam be your team?
– Friends….
– Hire Staff (Full time, Part time)**
– Outsource
– I can do alone…!

Planning
What we should planning
• Who is your “Target”?
• Where the “Revenue” came from?
• How much we have to “Spend”? (Profit)
• How long “Time” we have?

Cost of Human

Marketing

Cash Flow
Download Template at http://www.pawoot.com/cashflow-template

Marketing
Download Template at http://www.pawoot.com/cashflow-template

Download Template at http://www.pawoot.com/cashflow-template

Execution
What Factors make business collapse?
• Business Model..!
• No Planning – Gut feeling
• Relationship break up
• Not Focus
• Can’t generate revenue
• Cost Control?

How to make business work?
• Differentiate & Focus (Vertical Market)
• Think as Customer
• Partner Partner Partner
• Technology

Expansion
• Startup Business
2-5 staff • Business Skill (Accounting)
• Survive in Business
• Team Control
5-10 staff • Role & Clarification
• Cash flow
• System
• Human Resource
10-20 staff
• Organization Management
20-50 staff • Work flow
• Long Term growth (Professional Management)
• Expand or Diversification
* Cash Flow is a must thing to concern in every steps

Business Expansion Methodology
• Invest More (if you have enough funding)
• Partner (do together)
• Investor
– Angle Fund
– Venture Capital
• Take Over (Merger & Acquisition)

END