The document outlines 18 ways for B2B companies to generate sales leads, including conducting webinars with experts, organizing live events, writing articles and guest posts, creating ebooks, boosting LinkedIn profiles, partnering with other companies, advertising on platforms, and recycling leads from existing databases. It provides examples for each method and recommendations for implementation.

1. 18 Ways to Generate More B2B
Sales Leads
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2. My name is Ross
CEO & Co-Founder @ CallPage
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ross.knap@callpage.io

3. What is CallPage
20
months on market
1200+
companies use our
widget
30+
people work for us
35%
monthly increase
of revenue in
2016
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4. Why should you generate leads?
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5. No leads, no deals.
If you want to close a sale, you have to „open” it.
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6. Leads are key indicators for B2B
marketing
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7. #18 ways
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8. Conduct webinars with
experts
method #1
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9. #examples: Kissmetrics, CallPage
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10. You should:
Optimizeand test your LandingPages
Collect more customerdata
Inviteother experts
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11. Organize live thematic events
method #2
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12. #examples: emarsys, optivo
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13. You should:
Inviteindustryexperts
Collect contactdata
Attend similar events
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14. Give interviews and write articles for
trade media
method #3
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15. #examples: LawMore, BZ WBK
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16. Write guest posts on other
companies’ blogs
method #4
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17. #examples: Brand24, CallPage
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18. You should:
Target group:customers
Ifyouwritebadly, stopwriting
Provide alinktothe website in thefirstparagraph
Lesspromotion, more value
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19. Write ebooks
method #5
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20. #examples: Hubspot, BaseCRM
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21. You should:
Optimize yourLanding Page
Collectcustomer data
Provide expertcomments
Quickly dothenextstep
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22. Organize trainings
method #6
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23. #examples: autopilot
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24. Organize a series of webinars
method #7
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25. #examples: Online Marketing Marathon (CallPage), UXPin
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26. You should:
Look for media partners
Inviteindustryexperts
Promote eachother and shareyour leads
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27. ColdMailng 1-to-1
method #8
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28. www.callpage.io | ross.knap@callpage.io
#examples:

29. You should:
Usetoolssuchas:EmailHunter, WoodPecker
Respond toleads quickly
Recycleyourdatabase from time totime
3-4follow-ups within1-2 months
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30. Boost your LinkedIn profile
method #9
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31. #examples:
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32. You should:
Have and interestingprofile
Provideregular updates
Have a welcome message
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33. Monitor online mentions
method #10
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34. #example:
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35. You should:
Use tools such as: Brand24, Monitori
Check mentionsaboutyour competition
Check mentionsaboutthe problemyou’resolving
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36. Have your own stand during
industry fairs
method #11
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37. You should:
Target group: customers
Take peoplefrom your sales team
EstablishKPI
No more than 12 hoursfor a follow up
Organizea contest
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38. Networking during business events
method #12
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39. You should:
Add everything toyourCRM
Establish KPI
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40. Partnership with other companies
method #13
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41. #examples: Brand24, Livechat
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42. You should:
Create Win-Winsituations
Test now, sign later
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43. Partnership programs
method #14
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44. #examples: SalesManago
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45. You should:
Pay high commission
Not quantity,but quality
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46. Be on marketplaces, comparison
engines, and aggregators
method #15
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47. #examples: CallPage
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48. Good old Adwords
method #16
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49. #example: cleaning companies
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50. Acquire customers from other
companies
method #17
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51. #example
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52. You should:
Unhappycustomers
Customers lookingfor additionalservices
Quick reaction- emotions
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53. Companies that generate leads on
order
method #18
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54. #example: RightHello
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55. Recycle leads from your database
method #20
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56. You should
Ifsomebody from saleswasdismissed -reactimmediately
Write afollow up every2or3months
Lead routing
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57. To sum up:
Conduct webinars with experts
Organize live thematic events
Give interviews and write articles for trade media
Write guest posts on other companies’ blogs
Write ebooks
Organize trainings
Organize a series of webinars
ColdMailng 1-to-1
Boost your LinkedIn profile
Monitor online mentions
Have your own stand during industry fairs
Networking during business events
Partnership with other companies
Partnership programs
Be on marketplaces, comparison engines, and aggregators
Good old Adwords
Acquire customers from other companies
Companies that generate leads on order
Recycle leads from your database
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58. Questions & Answers
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59. Thanks!
ross.knap@callpage.io
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