Nowadays markets require CEO's who are more than top executives and linear thinkers. We need them to think and act like designers. Why? Designers think differently. In nowadays world we need not to just execute but we need to understand our customers better. We need to continuously improve our business model. We need in - order to be competitive - to apply new tools, develop new skills and get new mindsets. And this is what the presentation is about. We need CEO's to go back to school. Not for their MBA but for their Design MBA.
136. CURRENT BUSINESS MODEL
WHO ARE OUR KEY
PARTNERS?
WHAT IS OUR
MOTIVATION TO WORK
WITH PARTNERS?
WHAT KEY
RESOURCES DO WE
ACQUIRE THROUGH
PARTNERS?
WHAT KEY ACTIVITIES
DO OUR PARTNERS
PERFORM?
WHAT TYPE OF KEY
ACTIVITIES DO WE
PERFORM?
WHAT CUSTOMER NEEDS DO WE
SATISFY?
WHAT PROBLEM DO WE HELP
OUR CUSTOMERS SOLVE?
WHAT KEY
RESOURCES DOES
OUR PROPOSITION
REQUIRE?
PHYSICAL?
INTELLECTUAL?
HUMAN? FINANCIAL?
WHAT ADVANTAGES DO OUR
PRODUCTS AND SERVICES
PROVIDE OUR CUSTOMERS
WITH?
WHAT PRODUCTS AND SERVICES
DO WE DELIVER TO OUR
CUSTOMERS
WHAT IS THE SIZE OF
EACH COST?
WHAT KIND OF
RELATIONSHIP DO WE
MAINTAIN WITH OUR
CUSTOMERS?
PERSONAL CONTACT?
AUTOMATIC? SELFSERVICE?
THROUGH WHAT
CHANNELS DO WE
DELIVER OUR
PRODUCTS AND
SERVICES?
WHAT REVENUE
STREAMS DO WE
GENERATE?
WHO IS OUR
CUSTOMER?
FOR WHOM DO WE
CREATE VALUE?
CAN WE
DISTINGUISH
DIFFERENT
CUSTOMER
SEGMENTS?
WHAT IS THE SIZE OF EACH
REVENUE STREAM?