HOW TO DESIGN
EXPONENTIAL
BUSINESS MODELS?
Patrick van der Pijl & Lisa Kay Solomon

YOUR HOSTS
Patrick
Van der
Pijl
CEO Buiness
Models Inc.
Lisa
Kay
Solomon
MD Transformational
Practices
Singularity University

EXPONENTIAL
BUSINESS MODELS
HOW TO DESIGN
THEM?

Crazy vehicles designed by Crazy people
Burning Man 2016

LET US DEFINE
EXPONENTIAL
FIRST…

WHAT IS
AN EXPONENTIAL
BUSINESS MODEL?

exponential
ˌɛkspəәˈnɛnʃ(əә)l/
Adjective
.
1. (of an increase) becoming more and more rapid
2. of or expressed by a mathematical exponent.
"an exponential curve"

Peter Diamandis: from 10% to 10X

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Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
The Business Model Canvas

X10 BUSINESS
MODELS

DEFINITION:
“HOW WE CREATE
EXPONENTIAL VALUE”

WHY?

EXPONENTIALITY CAN CLOSE THE GAP

SOME EXAMPLES OF
10X BUSINESS
MODELS

EXAMPLES OF 10X BUSINESS MODELS

THINK BOLD – GEORGE BORST ex CEO

10%
INCREMENTAL
10X

LET’S LOOK
AT NETFLIX
WHAT IS 10X?

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Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Netflix*
Mass
Market
Sub-­‐
scription
Self
service
Price
Acces-­‐
ibility
Unique
content
Netflix.com
Multiple
devices
Content
Algorithm
*Business
Model
is
not
complete

10X – NETFLIX ALGORITHM + CONTENT

LET’S LOOK
AT ZAPPOS
WHAT IS 10X?

DELIVER THE WOW!

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Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Zappos*
Mass
Market
LOVE
brand
Selection
Culture!
Customer
JOY!
Zappos.com
Insights
Amazon
Brands
UPS
*Business
Model
is
not
complete

10X – ZAPPOS’ HOLOCRACY CULTURE

LET’S LOOK
AT STELLAR
WHAT IS 10X?

10X – SUSTAINABLE USAGE OF SNAIL

© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Stellar*
Mass
Market
Share
to
the
max
Growing
snails
Partners
*Business
Model
is
not
complete

10X – PARTNERSHIPS

DESIGN
PRINCIPLES FOR
10X
BUSINESS MODELS
9

YOU CAN
DESIGN
BUSINESS

BEFORE
YOU
START

EMBRACE
UNCERTAINTY

MASSIVE
TRANSFORMATIVE
PURPOSE

1- SOLVE PROBLEM FOR THE MASSES

2- COMMUNITY OF FANS

3- INFORMATION BASED SERVICES

4- SOCIAL & COLLABORATION

5- SCALABLE PROCESSES

6- LEAN APPROACH

7- ALGORITHM TO THE CORE

8- “HOLOCRACY” CULTURE

9- LEVERAGE PARTNERS

© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
Social
&
Collaboration
Holacracy
Culture
Algorithm
to
the
core
Leverage
Partners
Lean
approach
Community
of
fans
Info
based
offering
Scalable
processes
Solve
problems
for
many
1
23
4
6
7
8
5
9

WHAT ABOUT
RESEARCH ON 10X
BUSINESS MODELS?
?

© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
What
about
channels?
What
about
cost
structure?
10X Business Model Exploration

WHAT ABOUT
THE FUTURE?
?

KEEP AN EYE ON PLATFORM BUSINESS

A.I. WILL CHANGE THE GAME

ROBOTICS

BUSINESS
DESIGNERS
UNITE!

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