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HOW TO DESIGN
EXPONENTIAL
BUSINESS MODELS?
Patrick van der Pijl & Lisa Kay Solomon
YOUR HOSTS
Patrick  
Van  der  
Pijl
CEO  Buiness
Models Inc.
Lisa
Kay
Solomon
MD  Transformational
Practices
Singularity University
EXPONENTIAL
BUSINESS MODELS
HOW TO DESIGN
THEM?
Crazy vehicles designed by Crazy people
Burning Man 2016
LET US DEFINE
EXPONENTIAL
FIRST…
WHAT IS
AN EXPONENTIAL
BUSINESS MODEL?
exponential
ˌɛkspəәˈnɛnʃ(əә)l/
Adjective
.
1. (of  an  increase)  becoming  more  and  more  rapid
2. of  or  expressed  by  a  mathematical  exponent.
"an  exponential  curve"
Peter Diamandis: from 10% to 10X
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
The Business Model Canvas
X10 BUSINESS
MODELS
DEFINITION:
“HOW WE CREATE
EXPONENTIAL VALUE”
WHY?
EXPONENTIALITY CAN CLOSE THE GAP
SOME EXAMPLES OF
10X BUSINESS
MODELS
EXAMPLES OF 10X BUSINESS MODELS
THINK BOLD – GEORGE BORST ex CEO
10%
INCREMENTAL
10X
LET’S LOOK
AT NETFLIX
WHAT IS 10X?
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Netflix*
Mass	
  
Market
Sub-­‐
scription
Self	
  
service
Price
Acces-­‐
ibility
Unique	
  
content
Netflix.com
Multiple
devices
Content
Algorithm
*Business	
  Model	
  is	
  not	
  complete
10X – NETFLIX ALGORITHM + CONTENT
LET’S LOOK
AT ZAPPOS
WHAT IS 10X?
DELIVER THE WOW!
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Zappos*
Mass	
  
Market
LOVE	
  
brand
Selection
Culture!
Customer	
  
JOY!
Zappos.com
Insights
Amazon
Brands
UPS
*Business	
  Model	
  is	
  not	
  complete
10X – ZAPPOS’ HOLOCRACY CULTURE
LET’S LOOK
AT STELLAR
WHAT IS 10X?
10X – SUSTAINABLE USAGE OF SNAIL
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
10X Business Model Stellar*
Mass	
  
Market
Share	
  to	
  
the	
  max
Growing	
  
snails
Partners
*Business	
  Model	
  is	
  not	
  complete
10X – PARTNERSHIPS
DESIGN
PRINCIPLES FOR
10X
BUSINESS MODELS
9
YOU CAN
DESIGN
BUSINESS
BEFORE
YOU
START
EMBRACE
UNCERTAINTY
MASSIVE
TRANSFORMATIVE
PURPOSE
1- SOLVE PROBLEM FOR THE MASSES
2- COMMUNITY OF FANS
3- INFORMATION BASED SERVICES
4- SOCIAL & COLLABORATION
5- SCALABLE PROCESSES
6- LEAN APPROACH
7- ALGORITHM TO THE CORE
8- “HOLOCRACY” CULTURE
9- LEVERAGE PARTNERS
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
Social	
  &	
  
Collaboration
Holacracy
Culture
Algorithm
to	
  the	
  core
Leverage
Partners
Lean
approach
Community	
  
of	
  fans
Info	
  based	
  
offering
Scalable
processes
Solve	
  
problems	
  
for	
  many
1
23
4
6
7
8
5
9
WHAT ABOUT
RESEARCH ON 10X
BUSINESS MODELS?
?
© www.businessmodelgeneration.com
Key
partners
Key
activities
Value
proposition
Customer
relationship
Customer
segments
Key
resources
Cost
structure
Revenue
streams
Channels
What	
  about	
  
channels?
What	
  about	
  cost	
  structure?
10X Business Model Exploration
WHAT ABOUT
THE FUTURE?
?
KEEP AN EYE ON PLATFORM BUSINESS
A.I. WILL CHANGE THE GAME
ROBOTICS
BUSINESS
DESIGNERS
UNITE!
`
DESIGNABETTERBUSINESS.COM

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