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Augmented Reality: Broadband for the Brain

by Pamela Rutledge on May 18, 2011

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Panel 5-18-2011: Using AR to Change the World.

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Panel 5-18-2011: Using AR to Change the World.

Using psychology and brain science to understand the impact of AR.

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You all know thatAR has tremendous potential to engage, but today, Dr. Hare, Dr. Hogg and I are going to convince you that byusing AR, you have the potential to change the world in socially meaningful ways. -----First, let me introduce my colleagues. Dr. Garry Hare will talk about the social impact of real time information and immersive environments. --Garry is the Director of Fielding Graduate University's Media Psychology and Social Change Master’s degree Program and faculty in the Media Psychology doctoral program. Garry is a true pioneer in media psychology, and immersive and mobile media and has been instrumental as a founder or advisor to a long list of companies creating rich media content and enabling technologies. He also has a bunch of impressive degrees, but two of my favorite things about Garry are his excellent taste in tequila and that he began his career at the original transmedia storyteller: Walt Disney Imagineering.--Dr. Jerri Lynn Hogg will look at how AR can redefine education as we know it. Jerri Lynn is on the media psychology faculty at Fielding Graduate University and is also a professor of media psychology at Bay Path College. Jerri Lynn’s passion is for the impact of social media environments, and she develops curriculum that crosses cultural and regional barriers. Jerri Lynn also has a bunch of impressive degrees and is the smartest person I know about online and hybrid teaching environments.
My name is Dr. Pamela Rutledge. I am Director of the Media Psychology Research Center and co-founder of A Think Lab, a consulting and advisory firm that applies psychology and neuroscience to strategies for emerging technologies and transmedia storytelling. I’m going to start us off by giving you some, hopefully, new ways of thinking about the importance of psychology in developing AR, how AR communicates with the brain, and why that matters.
Question:Are you caught up in the WOW of AR—the entertainment and gadget value; the bells and whistles that take our breath away or are you pondering how AR and emerging technologies can be used to make a change in the world through things like education, advocacy, and social change?
AR technology has come a long way. But as people have been asking at this conference, what’s the next level?I want to challenge you today-- to innovate for social good—to design and produce technology and applications that aren’t just fun or cool, but that solve serious problems and make life better. Entertainment is great—in fact, studies show that happiness is contagious. But you can do better. You can make an impact on people socially, psychologically, educationally, and economically… and still make it fun.
There are two main idea that I want to get across today: the first is that, with AR, you have the power to change the world and
The second is that it’s time to go back to the fundamentals. You have to take a step back in order to look further ahead.
No matter what we do, we “see” it in our mind first. Whether it’s designing an application, or shopping for dinner. Seeing—visualizing--is essential to all planning and creation. But research shows the brain uses a lot of energy to visualize or imagine things we haven’t seen before. It’s hard work and not everyone is willing or able to do it.AR changes that because it changes reality—it brings imagination and possibilities into our tactile, experiential world.----- Meeting Notes (5/18/11 08:17) -----scaffolding for the brain
Going back to basics means going to the source of what’s driving this whole thing—people—and using the toolsof psychology and brain science. Technology doesn’t exist without people. Emerging technologies are empowering everyone and driving our interaction out into the physical world. This movement challenges our core assumptions about ourselves, and our ability to act on our environment in ways that matters. This is creating a profound psychological shift across society and makes it ripe for AR.Knowing how people and brains work will be critical to the success of each emerging technology. It’s fundamental to how your decisions about design and production. It is what changes an application into an experience..
Descartes was wrong. The brain and the body are not separate. They are a dynamically inter-connected complex system. What we experience in the body, influences our mind. How and what we think, manifests in the body.
The evolution of the human brain is kind of like a low-budget remodel. Consequently, rather than one integrated organ, the brain has three main parts: the conscious thinking brain, the emotional mammalian brain, and the instinctual lizard brain.
We are bombarded with information all day long through all of our senses. Most of what we experience comes to us from sensory input that is collected and processed by the lizard brain; it is the first filter for the information that gets to the Neocortex, where the brain can makes a story out of it to create the context that lets it file the information away for future retrieval.
In spite of all the information in the environment, the lizard brain’s concerns are very basic: It is about me? It is not interested in anything else. And it NEVER stops to ask: “Is it computer-generated?”
So what’s the point of this? Our brain starts filtering by what’s self-relevant. Remember the lizard? With AR, though, it’s all relevant, because information is user-initiated and on demand. You have already accomplished the first miracle in the age of ubiquitous information. You have the brain’s attention.At the lizard level, we don’t distinguish between real and virtual in our visceral response. Consequently, what we experience with AR may be technically ‘virtual’ but it is interpreted as real experience by the lizard brain.
Let me show you an example. I have a lemon—a big juicy, fresh lemon. I am going to cut the lemon, and squeeze it a little, so I can put a drop on your tongue. Did anyone salivate,taste or smell lemon have your crinkle up?All of these are lizard brain reactions to images in your mind—to a virtual world that taps your personal database of experience and metaphors and manifests physically. Just like it does with AR.
The whole point of this drive-by shooting of brain science is to show you how much power is in your hands to help people envision possibilities. We experience the world perceptually, not selectively.AR blends imagination with reality; it creates new visions and makes impossible seem possible. Through imagination we develop creativity, innovation, and empathy for others. How many times did your mother say “Imagine yourself in their shoes.” With AR, we can literally step into their shoes.
The website “Inside Disaster.com” has interactive videos of the Haitian earthquake. You can choose to see the devastation as a victim, an aid worker, or a journalist.So imagine that, by using AR, you could see how devastating an earthquake would be in your city or on your street? What if, using AR, you could see through another persons eye and challenge your assumptions?
AR allows us to step into new worlds, and new perspectives; to see place, people, and ourselves in a different way. When the “experiential” self has a new experience, it opens our mind to new ways of thinking.All you need is one person to see something in a new way and take action. Little changes can make a big difference. If NASA scientists miscalculate the trajectory of a rocket ship even by one millimeter, they will miss the moon and end up in different galaxy.If you ‘get’ the psychology, your creations will give people a multi-sensory space in the physical realm that can expand their world through ideas and understanding. My challenge to you, as the pioneers in the field, is to elevate your vision, do it well, make the world a better place, and make money. ----- Meeting Notes (5/18/11 08:17) -----You can do AR well and make money.set new standards for social entrepreneurship
The whole reason we started A Think Lab, was that we’re passionate about helping companies elevate their ideas and designs from a product to a vision. We think if we have enough new vision, we’ll find that new galaxy.

Augmented Reality: Broadband for the Brain — Presentation Transcript

Beyond the Technology: Using AR toChange The World Dr. Pamela Rutledge Panel Presentation May 18, 2011 are2011
AR: Broadband for the Brain Dr. Pamela Rutledge are2011
Hey guys,we’ve made it this far, but now what?
You canchange the world
You have tostep back to lookforward
AR can change the world because it changes how you see the world
Cut Here
Neocortex Thinking Mammalian Brain EmotionsLizard BrainInstincts
LIZARD BRAIN DECISION TREE IS IT ABOUT ME? No Yes IS IT DANGEROUS?IGNORE! No Yes IS IT GOOD? RUN LIKE HELL RIP THEM TO SHREDS No YesIGNORE! AM I AROUSED? No Yes Yay! Fire off some chemicals to the Neocortex. It will make up a story to explain what I’m feeling. Then it will decide what to do....IGNORE! Unless I’m already doing something. In which case, we’re going to need another story
It’s all real to me
 We experience the world perceptually and not selectively AR blends imagination into reality Imagination is the key to  Increasing empathy  Innovation  Creative solutions
http://insidedisaster.com/experience/Main.html
Little Changes Make a Big Difference
Thank You Dr. Pamela Brown Rutledge pam@athinklab.com

Augmented Reality: Broadband for the Brain

by Pamela Rutledge on May 18, 2011

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Augmented Reality: Broadband for the Brain — Presentation Transcript