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Confessions of a Media Psychologist: Pamela Rutledge

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Pamela Rutledge: New Student Orientation Fielding Media Psychology. Definition of media psychology, my areas of interest and research.

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Confessions of a Media Psychologist: Pamela Rutledge

  1. 1. TRUE CONFESSIONS Pamela Rutledge, PhD, MBA of a media psychologist Roy Lichtenstein artwork
  2. 2. ?WHATISMEDIAPSYCHOLOGY ?
  3. 3. Definition: Media psychology (n.) applies psychological science to the use, development, distribution and research of mediated communication and technology
  4. 4. Media psychology is the application of psychological science to the use, development, distribution and impact of media technologies Say what?
  5. 5. MEDIA PSYCHOLOGY IS A STORY love ^
  6. 6. LOVEResearch + practice
  7. 7. PASSIONExploration
  8. 8. CURIOSITYInnovation
  9. 9. PERSEVERANCEInsight
  10. 10. CREATION Solutions
  11. 11. Media psychology is your ability to have a positive impact on individuals and society through the creative and insightful application of psychology to the continually evolving world of media and technology.
  12. 12. How will you write YOUR media psychology story?
  13. 13. TRUE CONFESSIONSof a media psychologist .
  14. 14. What’s My Story? Faculty, Fielding since 2008 • Currently teaching: • PSY533 Foundations of Media Psychology • MSC566 Brand Psychology & Social Storytelling • MSC568 Audience Engagement • Lead Faculty Brand Psychology Certificate and Concentration Areas of expertise: • Positive psychology & media • The psychology of storytelling/narrative impact • Applying fundamentals Other stuff: • Director, Media Psychology Research Center • Blogger Psychology Today • Consultant, Author, Speaker • Nerd/Geek • Fan of British mysteries and Eddie Izzard • Located Southern California Best dog ever
  15. 15. • It’s not about the tools. • Stories are our primary meaning- making device • Media isn’t going away, so we should learn how to use it well GETTOTHE‘WHY’
  16. 16. Rutledge: Revisiting Maslow Primal goals drive human behavior – social connection is at the core of all survival mechanisms. http://www.pamelarutledge.com/2011/11/08/social-networks-what-maslow-misses/
  17. 17. Research Areas • Brand Psychology & Audience Behaviors – Brand as Meaning • Schemas, mental models, metaphor & archetypes • Visual cues, image – Storytelling • Narrative structure/emotional dynamics of story • Brand story – capturing core values in story • Creating a multi-platform (transmedia), participatory eco-system • Applied Positive Psychology: Positive media solutions – Behavior change, attitude change, positive emotions – Media impact: self efficacy, agency, social connection, identity
  18. 18. CONTENTRESEARCH
  19. 19. Story is the intersection of cognitive, social & neuro psychologies Story links emotion & sensory memories to experience, creating meaning
  20. 20. Best Practices for Brand/Content Fit • Brand meaning can be applied to platforms • Delivery mechanism frames meaning, influences narrative altering: – Emotional triggers & responses – Social context & meaning Dr. Seuss artwork
  21. 21. ACHIEVEMENT STABILITY INDEPENDENCE & FULFILLMENT BELONGING & ENJOYMENT Ruler Outlaw Hero Magician Everyman Lover Jester CaregiverCreator Innocent Sage Explorer Archetypes
  22. 22. ACHIEVEMENT STABILITY INDEPENDENCE & FULFILLMENT BELONGING & ENJOYMENT Ruler Outlaw Hero Magician Everyman Lover Jester CaregiverCreator Innocent Sage Explorer Archetypes?
  23. 23. Helping people and society grow and flourish POSITIVEPSYCH
  24. 24. Media: Dual Pathways of Influence • Technology creates new opportunities with greater reach • Personalizable, targeting needs • Shift assumptions toward agency and self- determination to facilitate beliefs & behavioral change with long-term adoption Access Belief Change Behavioral Change
  25. 25. Theoretical Premise: Upward Spiral • Confidence • Interaction • Feedback • Mastery • Agency • Engagement
  26. 26. SELFIERESEARCH
  27. 27. Exploring the Positive Side of Selfies Premise: Selfies put the user in control. Control increases agency. Therefore, does the act of selfie- taking have cognitive and emotional benefits? Preliminary Findings • N=108 • Potential cognitive bias: – “my friends do it a lot, but I don’t” • Most common: – documenting events – feeling good about looks – entertainment value (bored)
  28. 28. What is the “movie” experience? MOVIERESEARCH
  29. 29. TRUE CONFESSIONS Pamela Rutledge, PhD, MBA pamelarutledge@gmail.com www.mprcenter.org Thank YouRoy Lichtenstein artwork

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