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emoome
 mapping human emotion
What Is The   ?
Tracking Fitness Goals

                     +       Fit




                         -   Fat
+            Healthy
    Strong
                Happy
        Fit




              Fat
      Sad
                    Sick
-        Weak
Tools To Quantify Yourself




Blood Pressure Monitor   WiiThings Scale                   Nike+ Shoe Sensor




                                                 Harvard’s
                                           Track Your Happiness


       Jawbone Up
What About The Mind?
Well, People Journal...




...But Journals Are Kinda Outdated
New Technology Allows For




 New Possibilities
What Do People Journal?
                                         Going hiking
                      I’m going crazy!    is magical
My boss is
  a jerk

                                               I’m in love :)


                                                  Beagles rule



                                              Oooh, this is exciting
  I’m so confused
   about my life...
                                          I wish my parents
                                           understood me
Why Do People Journal?




       To Understand Ourselves
           And Each Other
How People Get There
   My boss is                                           Bosses have a lot
     a jerk                                             of responsibility

                                        Don’t take it
                  ???                    personal




                                  ???
                  I feel really
The office       nervous at work
is smelly                                               I need a new job
The Self-Improvement
Industry in the USA

Year 2000   $2.48 Billion
Year 2006   $9+ Billion
What’s Missing ?
We Lack Visualization Tools
 My boss is                      New Job                       Bosses have a lot
   a jerk                                                       of responsibility

                      sibility
              Re spon                      Smelly




                                                    Perso
                                                         nal

               Jerk



                                   Nervous
Recording                                                      Discovery
The Brain is a Network
Words are an Interface




Physical        Intellectual
We Need Better Maps
                  Respon
                        sibility


       w Job                       Smelly
  Ne



                                             nal
                                        Perso


   Crazy




                                       Nervo
                                                us
           Jerk




 To Navigate Our Minds
emoome
emotion - is a complex psychophysiological experience of an
individual's state of mind as interacting with biochemical (internal) and
environmental (external) influences


ome - is used to address the objects of study of such fields; as used
in biology, refers to a totality of some sort
Record Your Experiences



                With Our Mobile
                 Or Web Apps
Entries Analyzed by
    Word Type
               Emotional
                                              Sensory

               Intellectual
                                                          Action


                                           Physical
 Descriptive


                              *other methods of analysis are also performed
My Word Type
 Composite Is

              6%
         8%
                             36%
   11%


     19%                                         Data Gathered From
                   19%                              October 2011 - April 2012




  Emotional        Intellectual    Descriptive     Sensory      Physical        Action
My Personal Word Map




        October 6th, 2011
My Personal Word Map
   October 2011 - April 2012
My Personal Word Map

Stressing About New Job                            Healthy Breakup




                          Really Painful Breakup    Balancing Out
Sad                  My Most
                   Common Words
Chill Excited
 Good Anxious
   Relaxed Friendly
         Focused    Frustrated
              Ok          Worried
                   Warm
                          Confused
How Else Is This
 Data Useful ?
Lets Do an Experiment
Describe What You See in
      Three Words

           1.

           2.

           3.
Describe What You See in
      Three Words

           1.   Apple

           2.    ?

           3.    ?
Experience Comparisons


 Me




                  Ex Girlfriend
How are people
   different?


    Personality
  Comparisons
Personality Comparisons
 Emotional         Intellectual   Descriptive   Sensory         Physical    Action




       6%                                                        10%
  8%                                                                       27%
                                                           8%
11%                36%
                                                          14%

 19%                                                                       21%
             19%                                                20%




             Me                                                 Ex Girlfriend
Personality Comparisons
 Emotional         Intellectual   Descriptive   Sensory         Physical    Action




       6%                                                        7%2%
  8%                                                                       23%
11%                36%
                                                          31%
                                                                            18%
 19%
             19%                                                     19%




             Me                                                 Barista Friend
Personality Comparisons
  Emotional         Intellectual   Descriptive   Sensory         Physical    Action




       7%3%7% 7%                                                  7%2%
                                                                            23%
 15%
                                                           31%
                                                                             18%
              61%                                                     19%




Other Barista Friend                                             Barista Friend
Personality Comparisons
  Emotional         Intellectual   Descriptive   Sensory         Physical     Action




       7%3%7% 7%                                             22%            17%
 15%

                                                           11%                    17%


              61%                                                    33%




Other Barista Friend                                             Writer Friend
Personality Comparisons
 Emotional   Intellectual   Descriptive   Sensory         Physical   Action




        3%
       3%                                                     3%
 14%
                                                    29%
3%
                                                                     50%
11%
             67%                                    7%
                                                          11%




Actor Friend #1                                     Actor Friend #2
The Words People Use to
Describe Reality are more




Accurate Indicators of Who They
 Are than the Words They Use to
     Describe Themselves
Personality Comparisons
                    Via Web API
 Client #1                         Client #2




 x 5 Emotional                    x 5 Descriptive

 x 3 Descriptive                  x 4 Action

 x 4 Intellectual                 x 2 Intellectual
New Technology Allows




“Unintentional” Journaling
Social Network Analysis
                 “I feel so angry!”
                                         “Today was amazing, I’m so grateful
                                         for the friends & family I have...”




         “The service at Cha Cha Salsa
         Club is downright terrible!”
Self
      Discovery

              “I was feeling really happy today... I‘d spoken to
              my friend... in my initial entries I wasn’t very
              emotional, and when looked at the graph I
              realized I was pretty low on the sensitive side.”




“I think that I block all my emotions in
order to function daily, especially when
I feel as though I'm in limbo.”


                                               ~Emoome User
Quantified Self            Communication



                 emoome



Analysis Tools            Platform & API
The Tip of The Iceberg
              Self Realization

           Self Understanding

        Cognitive Behavioral Therapy

      Interpersonal Communication

     NLP (Natural Language Processing)

 Better Sentiment Analysis (Social Media)
emoome
      mapping human emotion
                              http://emoo.me

                              @projectemoome




http://brennannovak.com

    @brennannovak

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Web Visions

  • 4. + Healthy Strong Happy Fit Fat Sad Sick - Weak
  • 5. Tools To Quantify Yourself Blood Pressure Monitor WiiThings Scale Nike+ Shoe Sensor Harvard’s Track Your Happiness Jawbone Up
  • 7. Well, People Journal... ...But Journals Are Kinda Outdated
  • 8. New Technology Allows For New Possibilities
  • 9. What Do People Journal? Going hiking I’m going crazy! is magical My boss is a jerk I’m in love :) Beagles rule Oooh, this is exciting I’m so confused about my life... I wish my parents understood me
  • 10. Why Do People Journal? To Understand Ourselves And Each Other
  • 11. How People Get There My boss is Bosses have a lot a jerk of responsibility Don’t take it ??? personal ??? I feel really The office nervous at work is smelly I need a new job
  • 12. The Self-Improvement Industry in the USA Year 2000 $2.48 Billion Year 2006 $9+ Billion
  • 14. We Lack Visualization Tools My boss is New Job Bosses have a lot a jerk of responsibility sibility Re spon Smelly Perso nal Jerk Nervous Recording Discovery
  • 15. The Brain is a Network
  • 16. Words are an Interface Physical Intellectual
  • 17. We Need Better Maps Respon sibility w Job Smelly Ne nal Perso Crazy Nervo us Jerk To Navigate Our Minds
  • 18. emoome emotion - is a complex psychophysiological experience of an individual's state of mind as interacting with biochemical (internal) and environmental (external) influences ome - is used to address the objects of study of such fields; as used in biology, refers to a totality of some sort
  • 19. Record Your Experiences With Our Mobile Or Web Apps
  • 20. Entries Analyzed by Word Type Emotional Sensory Intellectual Action Physical Descriptive *other methods of analysis are also performed
  • 21. My Word Type Composite Is 6% 8% 36% 11% 19% Data Gathered From 19% October 2011 - April 2012 Emotional Intellectual Descriptive Sensory Physical Action
  • 22. My Personal Word Map October 6th, 2011
  • 23. My Personal Word Map October 2011 - April 2012
  • 24. My Personal Word Map Stressing About New Job Healthy Breakup Really Painful Breakup Balancing Out
  • 25. Sad My Most Common Words Chill Excited Good Anxious Relaxed Friendly Focused Frustrated Ok Worried Warm Confused
  • 26. How Else Is This Data Useful ?
  • 27. Lets Do an Experiment
  • 28. Describe What You See in Three Words 1. 2. 3.
  • 29. Describe What You See in Three Words 1. Apple 2. ? 3. ?
  • 30. Experience Comparisons Me Ex Girlfriend
  • 31. How are people different? Personality Comparisons
  • 32. Personality Comparisons Emotional Intellectual Descriptive Sensory Physical Action 6% 10% 8% 27% 8% 11% 36% 14% 19% 21% 19% 20% Me Ex Girlfriend
  • 33. Personality Comparisons Emotional Intellectual Descriptive Sensory Physical Action 6% 7%2% 8% 23% 11% 36% 31% 18% 19% 19% 19% Me Barista Friend
  • 34. Personality Comparisons Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 7%2% 23% 15% 31% 18% 61% 19% Other Barista Friend Barista Friend
  • 35. Personality Comparisons Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 22% 17% 15% 11% 17% 61% 33% Other Barista Friend Writer Friend
  • 36. Personality Comparisons Emotional Intellectual Descriptive Sensory Physical Action 3% 3% 3% 14% 29% 3% 50% 11% 67% 7% 11% Actor Friend #1 Actor Friend #2
  • 37. The Words People Use to Describe Reality are more Accurate Indicators of Who They Are than the Words They Use to Describe Themselves
  • 38. Personality Comparisons Via Web API Client #1 Client #2 x 5 Emotional x 5 Descriptive x 3 Descriptive x 4 Action x 4 Intellectual x 2 Intellectual
  • 40. Social Network Analysis “I feel so angry!” “Today was amazing, I’m so grateful for the friends & family I have...” “The service at Cha Cha Salsa Club is downright terrible!”
  • 41. Self Discovery “I was feeling really happy today... I‘d spoken to my friend... in my initial entries I wasn’t very emotional, and when looked at the graph I realized I was pretty low on the sensitive side.” “I think that I block all my emotions in order to function daily, especially when I feel as though I'm in limbo.” ~Emoome User
  • 42. Quantified Self Communication emoome Analysis Tools Platform & API
  • 43. The Tip of The Iceberg Self Realization Self Understanding Cognitive Behavioral Therapy Interpersonal Communication NLP (Natural Language Processing) Better Sentiment Analysis (Social Media)
  • 44. emoome mapping human emotion http://emoo.me @projectemoome http://brennannovak.com @brennannovak

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