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Media Literacy: A Continuum

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Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.

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Media Literacy: A Continuum

  1. 1. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I Media Literacy An Imperative Not A Luxury #medialiteracy
  2. 2. Media Literacy: A Continuum of Engagement Dr. Pamela Rutledge Director, Media Psychology Research Center @pamelarutledge 1
  3. 3. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I Pamela Rutledge, PhD, MBA • Director, Media Psychology Research Center • Faculty, Massachusetts School Of Professional Psychology and Instructor, UC Irvine Extension • Blogger, Psychology Today, Positively Media • Research interests: narratives, empowerment and self-efficacy in the new media environment • Expert source for the media on psychological implications of emerging technologies APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I @pamelarutledge #medialit
  4. 4. #medialit
  5. 5. #medialit
  6. 6. 95%of teens 12-17 use Facebook 70% access Facebook using smartphones #medialit
  7. 7. 6 billionhours of videos watched each month #medialit
  8. 8. http://www.bgr.com/2012/05/09/mobile-apps-infographic-wake-up- call/ 250billion 2012: Number of apps downloaded from iTunes Store #medialit
  9. 9. 39,327,887Lady Gaga’s Twitter followers #medialit
  10. 10. 90%of media interaction is screen-based #medialit
  11. 11. 77%use a second device while watching television 49% smartphone 39% laptop #medialit
  12. 12. http://janrain.com/blog/expedite-checkout-process-social-login/ 84%Internet users actively comparison shop before making a purchase #medialit
  13. 13. $30,000,000in text message donations to for Haitian relief efforts 14% of all donations#medialit
  14. 14. 12/13 When Google plans to release Google glasses 100 billion AR apps used daily by 2020
  15. 15. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I Lecture Hall & The Cocktail Party #medialit
  16. 16. THE SOCIAL WEB SOCIAL NETWORKING MICRO- BLOGGING PUBLISHING PHOTO- SHARING AUDIO VIDEO LIVE- CASTING RSS MOBILE CROWD- SOURCING VIRTUAL WORLDS GAMING VOICE & MESSAGING AGGREGATORS SEARCH #medialit
  17. 17. Continuum of Engagement
  18. 18. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I Interactive ⌘ On-Demand ⌫ Asynchronous ⌥ Broad Access Structural and Experiential Changes #medialit
  19. 19. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I New Expectations and Meaning • Participation • Voice • Collaboration • Social connection • Personalization #medialit
  20. 20. Participatory Culture • Lower barriers to participation • Support for creating and sharing • Informal connections, collaboration and problem- solving, peer to peer learning • Shape flow of media and social discourse, diversification of cultural expression • Flattened hierarchy • Empowered citizenship #medialit
  21. 21. With opportunity #medialit
  22. 22. comes responsibility
  23. 23. and the need for new skills
  24. 24. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I across the lifespan #medialit
  25. 25. 21st Century Competencies • Access – Search and sharing • Critical Thinking – Quality, credibility, perspective – Consequences – Safety, privacy – Ethical judgment • Creation – Self-expression and competence #medialit
  26. 26. What’s the hold up? #medialit
  27. 27. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I #medialit
  28. 28. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I Resistance to New Technologies #medialit
  29. 29. Socrates on Writing People will forget how to use their memories if they can write things down
  30. 30. Anthony Comstock on Dime Novels Vile books and papers are … used by Satan ... to debase, pervert and turn away from lofty aims to follow examples of corruption and criminality
  31. 31. John Phillips Sousa on Gramophones Because of the gramophone, our vocal cords will shrivel up
  32. 32. The compelling excitement of the loudspeaker disturbs the balance of excitable minds Parents Beware
  33. 33. Now
  34. 34. APA ANNUAL CONVENTION JULY 31-AUGUST 4, 2013 HONOLULU, HAWAI’I The Impact of Moral Panics • Drive distance between generations • Become embedded in public policy • Bias research • Divert resources away from real problems and more effective interventions • Slow adoption of new technology #medialit
  35. 35. Concerns • Participation gap – Unequal access and training • Transparency – Learning how media shapes perceptions • Ethics – Public role as media makers and civic participants #medialit
  36. 36. Technology is a tool Media literacy is the user manual for success #medialit
  37. 37. #medialit
  38. 38. It’s our choice. Media Literacy: Antidote to Fear or Tool for Empowerment? #medialit
  39. 39. Thank you Pamela Rutledge prutledge@mprcenter.org @pamelarutledge #medialit

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