Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Studying Media Psychology at Fielding - MA & PhD Programs - Pamela Rutledge PhD

361 views

Published on

Overview of Media Psychology as a framework with roots in Positive Psychology. Using media to make a difference by linking research with practice.

Published in: Education
  • Be the first to comment

Studying Media Psychology at Fielding - MA & PhD Programs - Pamela Rutledge PhD

  1. 1. STUDYING MEDIA PSYCHOLOGY AT FIELDING WHAT IS IT AND HOW IT WILL HELP YOU PRUTLEDGE@FIELDING.EDU Twitter: @pamelarutledge Linkedin.com/in/pamelarutledge www.pamelarutledge.com Dr. Pamela Rutledge
  2. 2. (USELESS) DEFINITION Media psychology applies psychological science to the use, development, distribution and research of mediated communication and technology
  3. 3. STUDYING MEDIA PSYCHOLOGY WON’T TURN YOU INTO A ROCK STAR BUT IT WILL CHANGE YOUR LIFE
  4. 4. IT GIVES YOU THE TOOLS TO MAKE A DIFFERENCE
  5. 5. TECHNOLOGY IS EVERWHERE IT’S POWERFUL AND IT’S NOT GOING AWAY
  6. 6. HOW WILL YOU WRITE YOUR STORY?
  7. 7. Faculty, Fielding since 2008 • PSY777 Positive Psychology & Media • PSY533 Foundations of Media Psychology • MSC566 Brand Psychology & Social Storytelling • MSC568 Audience Engagement • Lead Faculty Brand Psychology Certificate and Concentration • Lead Faculty Positive Psychology Concentration Areas of expertise: • Positive psychology applied to media • The psychology of storytelling/narrative impact • Decoding consumer behavior Other stuff: • Director, Media Psychology Research Center • Blogger Psychology Today • Consultant, Author, Speaker • MBA, Drucker School • Mom, wife, Eddie Izzard fan Best dog ever MY STORY
  8. 8. • . STUFF I DO
  9. 9. Goal for Today: One New Idea MEDIA PSYCHOLOGY: GETS TO THE WHY
  10. 10. HARNESSES THE ENERGY OF CHANGE
  11. 11. BEHAVIORS ARE CHANGING 77% USE MULTIPLE SCREENS 75% USE YOUTUBE 43% WATCH TV ONLINE
  12. 12. DIGITAL NATIVES TAKE OVER 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 2014 2020 2025 2030 2035 2040 2045 2050 Millennials Everyone Older
  13. 13. DIGITAL CULTURE: A NEW WORLDVIEW
  14. 14. 24/7 CONNECTIVITY NO HIERARCHIES PEER-TO-PEER CONNECTONS CONTENT CURATED NO FEEDBACK INFORMATION FLOWS ONE WAY FROM ONE-TO-MANY TO MANY-TO-MANY
  15. 15. EXPECTATIONS SHIFT: WE LIVE IN A NEW NORMAL >> Privacy >> Sharing >> The use of images >> Voice >> Feedback >> Response time >> Authenticity >> Transparency >> New language & symbols
  16. 16. MOBILE ON- DEMAND INFORMATION 24/7CONNECTIVITY
  17. 17. 7.2B DOWNLOADS WORLDWIDE IN Q1/16 62% for social connection: WhatsApp Messenger Facebook Piano Tiles 2 Instagram SnapChat Candy Crush Jelly Saga
  18. 18. WHAT DOES THIS MEAN FOR YOU? Opportunities are everywhere when you show what media psychology can do
  19. 19. START WITH YOUR BIAS: HOW DO YOU FEEL ABOUT TECHNOLOGY?
  20. 20. >> Less Empathy >> Depression >> FOMO >> Social isolation >> Addicted to social media >> Addicted to games >> Narcissists >> Low self-esteem >> Information overload RESEARCH OR BIAS?
  21. 21. SOCRATES: THE ORIGINAL TECHNOPHOBE ... this discovery of yours [writing] will create forgetfulness in the learners’ souls, because they will not use their memories...
  22. 22. LITTLE HAS CHANGED
  23. 23. BIOLOGICAL IMPERATIVE FOR SURIVIVAL ALWAYS SUSPICIOUS OF NEW STUFF THE TROUBLE LIES IN THE BRAIN MAKES DECISIONS BASED ON “INSTINCT”
  24. 24. LET’S TAKE A SELFIE
  25. 25. SHARED EXPERIENCE MULTI-SENSORY MEMORY TRIGGER AUTHENTIC AND PERSONAL SOCIAL DECAY OR
  26. 26. INFORMATION RICH MESSAGING • Empowerment • Social connection • Identity exploration • Authenticity • Normalizing • Social validation • Personal • Presence - mirror neurons • Mindfulness • Gratitude • Humor
  27. 27. Positive Psychology Linking Research with Practice
  28. 28. POSITIVE PSYCHOLOGY: NURTURING WHAT IS BEST Positive psychology is the scientific study of what goes right in life, from birth to death and at all stops in between
  29. 29. POSITIVE PSYCHOLOGY AS A LENS
  30. 30. WHAT’S LOST VS. WHAT’S GAINED Applying positive psychology to media
  31. 31. WHERE DOES REALITY FALL SHORT? • Asking what’s missing misses the upside • How can technology meet fundamental human goals? • Social connection • Mastery • Competence • Positive emotion • Meaning & purpose
  32. 32. AUTONOMY MASTERY RELATEDNESS SELF-EFFICACY ENGAGEMENT COMPETENCE OPTIMISMRESILIENCE PURPOSE AGENCY THE UPWARD SPIRAL OF POSITIVE EMOTIONS
  33. 33. EDU-ENTERTAINMENT FOR SOCIAL CHANGE
  34. 34. APPS FOR GRATITUDE
  35. 35. TECHNOLOGY FOR MOTIVATION AND SELF-EFFICACY
  36. 36. MY CURRENT PROJECTS: PSYCHOLOGY OF TRANSMEDIA
  37. 37. Tension Release Narrative Channel Boredom Anxiety NARRATIVE EXIT POINTS NARRATIVE CHANNEL
  38. 38. COMMUNICATION STRATEGY: PLATFORM/CONTENT ALIGNMENT
  39. 39. Dr. Pamela Rutledge PHD, MA AND CERTIFICATES IN MEDIA PSYCHOLOGY prutledge@fielding.edu THANK YOU

×