0
Strike a Pose: Become an
July 10, 2014
InstaPro on
Get these slides here:
http://sarahtpage.com/BastropCulinaryDistrict/
is no
dummy.
• More than 60 million
photos are uploaded
every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• ...
Apply Instagram Filters
From this … … to this!
Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 13% of Internet users are
on Instagram
• 16% of...
Instagram Content - Photos
Instagram Content - Videos
•Select video option
•Shoot video
•Apply filter
•Describe the video
•Post to Instagram
and/or other
channels
Tips for Better
Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Food-related
Businesses:
Best Practices
1. Show Us the Food!
Show Us the Food!
2. Take Us Behind the Scenes
Take Us Behind the Scenes
3. Introduce Your Staff
4. Feature Your Customers
5. Show Off the Atmosphere
Show Off the Atmosphere
6. Highlight Local Partners
7. Promote Events
8. Thank Your Customers
9. Add User-generated Content
10. Show Us “How To”
11. Use Hashtags
12. Host a Contest
13. Make It Fun!
Setting Up Your Account
1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account
2. Click “Register” to
create a new account
Set Up Your Account
3. Create a user name
and password
Set Up Your Account
4. Find Facebook
friends
Set Up Your Account
5. Edit your profile and
add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social
(cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a
photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag
10. Add filters
Using Instagram
Filters
11. Add borders
Using Instagram
Border
Border
12. Add special
effects
Using Instagram
Special
effects
13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social...
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Let’s Go Practice!
Using Instagram To Market Your Food-related Business
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Using Instagram To Market Your Food-related Business

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Presentation given to businesses in the Bastrop Culinary District on July 10 and 23, 2014.

Published in: Social Media, Technology, Business
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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What’s it like to work there. What does the kitchen look like. Show us a “day in the life” of your chef/owner/manager.
  • Tell us who you are. Let us know there are real people working hard for us.
  • Show your personality. Let loose a little. Help us like you!
  • Transcript of "Using Instagram To Market Your Food-related Business"

    1. 1. Strike a Pose: Become an July 10, 2014 InstaPro on
    2. 2. Get these slides here: http://sarahtpage.com/BastropCulinaryDistrict/
    3. 3. is no dummy.
    4. 4. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    5. 5. Apply Instagram Filters
    6. 6. From this … … to this!
    7. 7. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    8. 8. Instagram Content - Photos
    9. 9. Instagram Content - Videos
    10. 10. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    11. 11. Tips for Better Instagram Photography
    12. 12. Shoot in the Golden Hour
    13. 13. Get Closer
    14. 14. Change Your Perspective
    15. 15. Use Text Overlays
    16. 16. Use the Rule of Thirds
    17. 17. Use Leading Lines
    18. 18. Try Interesting Angles
    19. 19. Instagram for Food-related Businesses: Best Practices
    20. 20. 1. Show Us the Food!
    21. 21. Show Us the Food!
    22. 22. 2. Take Us Behind the Scenes
    23. 23. Take Us Behind the Scenes
    24. 24. 3. Introduce Your Staff
    25. 25. 4. Feature Your Customers
    26. 26. 5. Show Off the Atmosphere
    27. 27. Show Off the Atmosphere
    28. 28. 6. Highlight Local Partners
    29. 29. 7. Promote Events
    30. 30. 8. Thank Your Customers
    31. 31. 9. Add User-generated Content
    32. 32. 10. Show Us “How To”
    33. 33. 11. Use Hashtags
    34. 34. 12. Host a Contest
    35. 35. 13. Make It Fun!
    36. 36. Setting Up Your Account
    37. 37. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    38. 38. 2. Click “Register” to create a new account Set Up Your Account
    39. 39. 3. Create a user name and password Set Up Your Account
    40. 40. 4. Find Facebook friends Set Up Your Account
    41. 41. 5. Edit your profile and add a bio Set Up Your Account
    42. 42. 6. Connect to social Set Up Your Account
    43. 43. 6. Connect to social (cont’d) Set Up Your Account
    44. 44. 7. Follow users Set Up Your Account
    45. 45. 8. Capture or upload a photo Using Instagram
    46. 46. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    47. 47. 10. Add filters Using Instagram Filters
    48. 48. 11. Add borders Using Instagram Border Border
    49. 49. 12. Add special effects Using Instagram Special effects
    50. 50. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    51. 51. Can I Help? Call Me!
    52. 52. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    53. 53. Let’s Go Practice!
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