Using Instagram To Market Your Food-related Business

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Presentation given to businesses in the Bastrop Culinary District on July 10 and 23, 2014.

Published in: Social Media, Technology, Business
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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What’s it like to work there. What does the kitchen look like. Show us a “day in the life” of your chef/owner/manager.
  • Tell us who you are. Let us know there are real people working hard for us.
  • Show your personality. Let loose a little. Help us like you!
  • Using Instagram To Market Your Food-related Business

    1. 1. Strike a Pose: Become an July 10, 2014 InstaPro on
    2. 2. Get these slides here: http://sarahtpage.com/BastropCulinaryDistrict/
    3. 3. is no dummy.
    4. 4. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    5. 5. Apply Instagram Filters
    6. 6. From this … … to this!
    7. 7. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    8. 8. Instagram Content - Photos
    9. 9. Instagram Content - Videos
    10. 10. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    11. 11. Tips for Better Instagram Photography
    12. 12. Shoot in the Golden Hour
    13. 13. Get Closer
    14. 14. Change Your Perspective
    15. 15. Use Text Overlays
    16. 16. Use the Rule of Thirds
    17. 17. Use Leading Lines
    18. 18. Try Interesting Angles
    19. 19. Instagram for Food-related Businesses: Best Practices
    20. 20. 1. Show Us the Food!
    21. 21. Show Us the Food!
    22. 22. 2. Take Us Behind the Scenes
    23. 23. Take Us Behind the Scenes
    24. 24. 3. Introduce Your Staff
    25. 25. 4. Feature Your Customers
    26. 26. 5. Show Off the Atmosphere
    27. 27. Show Off the Atmosphere
    28. 28. 6. Highlight Local Partners
    29. 29. 7. Promote Events
    30. 30. 8. Thank Your Customers
    31. 31. 9. Add User-generated Content
    32. 32. 10. Show Us “How To”
    33. 33. 11. Use Hashtags
    34. 34. 12. Host a Contest
    35. 35. 13. Make It Fun!
    36. 36. Setting Up Your Account
    37. 37. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    38. 38. 2. Click “Register” to create a new account Set Up Your Account
    39. 39. 3. Create a user name and password Set Up Your Account
    40. 40. 4. Find Facebook friends Set Up Your Account
    41. 41. 5. Edit your profile and add a bio Set Up Your Account
    42. 42. 6. Connect to social Set Up Your Account
    43. 43. 6. Connect to social (cont’d) Set Up Your Account
    44. 44. 7. Follow users Set Up Your Account
    45. 45. 8. Capture or upload a photo Using Instagram
    46. 46. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    47. 47. 10. Add filters Using Instagram Filters
    48. 48. 11. Add borders Using Instagram Border Border
    49. 49. 12. Add special effects Using Instagram Special effects
    50. 50. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    51. 51. Can I Help? Call Me!
    52. 52. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    53. 53. Let’s Go Practice!

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