Your SlideShare is downloading. ×

Using Instagram To Market Your Food-related Business

436

Published on

Presentation given to businesses in the Bastrop Culinary District on July 10 and 23, 2014.

Presentation given to businesses in the Bastrop Culinary District on July 10 and 23, 2014.

Published in: Social Media, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
436
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What’s it like to work there. What does the kitchen look like. Show us a “day in the life” of your chef/owner/manager.
  • Tell us who you are. Let us know there are real people working hard for us.
  • Show your personality. Let loose a little. Help us like you!
  • Transcript

    • 1. Strike a Pose: Become an July 10, 2014 InstaPro on
    • 2. Get these slides here: http://sarahtpage.com/BastropCulinaryDistrict/
    • 3. is no dummy.
    • 4. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    • 5. Apply Instagram Filters
    • 6. From this … … to this!
    • 7. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    • 8. Instagram Content - Photos
    • 9. Instagram Content - Videos
    • 10. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    • 11. Tips for Better Instagram Photography
    • 12. Shoot in the Golden Hour
    • 13. Get Closer
    • 14. Change Your Perspective
    • 15. Use Text Overlays
    • 16. Use the Rule of Thirds
    • 17. Use Leading Lines
    • 18. Try Interesting Angles
    • 19. Instagram for Food-related Businesses: Best Practices
    • 20. 1. Show Us the Food!
    • 21. Show Us the Food!
    • 22. 2. Take Us Behind the Scenes
    • 23. Take Us Behind the Scenes
    • 24. 3. Introduce Your Staff
    • 25. 4. Feature Your Customers
    • 26. 5. Show Off the Atmosphere
    • 27. Show Off the Atmosphere
    • 28. 6. Highlight Local Partners
    • 29. 7. Promote Events
    • 30. 8. Thank Your Customers
    • 31. 9. Add User-generated Content
    • 32. 10. Show Us “How To”
    • 33. 11. Use Hashtags
    • 34. 12. Host a Contest
    • 35. 13. Make It Fun!
    • 36. Setting Up Your Account
    • 37. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    • 38. 2. Click “Register” to create a new account Set Up Your Account
    • 39. 3. Create a user name and password Set Up Your Account
    • 40. 4. Find Facebook friends Set Up Your Account
    • 41. 5. Edit your profile and add a bio Set Up Your Account
    • 42. 6. Connect to social Set Up Your Account
    • 43. 6. Connect to social (cont’d) Set Up Your Account
    • 44. 7. Follow users Set Up Your Account
    • 45. 8. Capture or upload a photo Using Instagram
    • 46. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    • 47. 10. Add filters Using Instagram Filters
    • 48. 11. Add borders Using Instagram Border Border
    • 49. 12. Add special effects Using Instagram Special effects
    • 50. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    • 51. Can I Help? Call Me!
    • 52. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    • 53. Let’s Go Practice!

    ×