Using Instagram to Market Your Business
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Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.
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Using Instagram to Market Your Business
- 1. Using to Market Your Business Bastrop Economic Development and Buy Bastrop Texas Shop Local Initiative October 24, 2013
- 2. is no dummy.
- 3. Here’s Why: • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh • 1.2 billion likes daily • 1000 comments per second
- 5. From this … … to this!
- 7. • Select video option • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
- 8. Tips for Better Instagram Photography
- 9. Shoot in the Golden Hour
- 10. Get Closer
- 13. Use the Rule of Thirds
- 16. Instagram for Business: Best Practices
- 17. Show Us “How To”
- 18. Take Us Behind the Scenes
- 19. Use Hashtags and Calls To Action
- 23. Host a Contest
- 24. Host a Contest
- 25. Reward Customers
- 26. How One Texas Company Uses Instagram
- 28. 1. Show Your Products
- 29. 2. Introduce Your Employees
- 30. 3. Feature Your Customers
- 31. 4. Show What Your Products Can Do
- 32. 5. Use #Hashtags
- 33. 6. Show How It’s Made
- 34. 7. Have Fun!
- 36. Why Are We Doing This? • Give you new tools to market your business • Help us spread the word about buying local in Bastrop • We’re hosting a Photo Walk! – And we want you to participate
- 37. Follow Us!
- 38. + = Buy Bastrop TX Photo Walk Join us from 5:30 to 8:30pm, Friday Nov. 1. Tag your photos with #BuyItInBastrop.
- 40. Setting Up Your Account
- 41. Set Up Your Account 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
- 42. Set Up Your Account 2. Click “Register” to create a new account
- 43. Set Up Your Account 3. Create a user name and password
- 44. Set Up Your Account 4. Find Facebook friends
- 45. Set Up Your Account 5. Edit your profile and add a bio
- 46. Set Up Your Account 6. Connect to social
- 47. Set Up Your Account 6. Connect to social (cont’d)
- 48. Set Up Your Account 7. Follow users
- 49. Using Instagram 8. Capture or upload a photo
- 50. Using Instagram 9. Scale and crop Pinch, enlarge, and drag
- 51. Using Instagram 10.Add filters and borders Special Effects Filters
- 52. Using Instagram 11.Complete photo information and Add a caption share & hashtag Tag a user Add a location Share on social networks
- 54. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
Editor's Notes
- Facebook bought Instagram in the Fall of 2012. This was a very smart move.
- 15 second looping videos
- What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
- Even better if you can do it in new, interesting, or artistic ways.
- Tell us who you are. We are more likely to do business with people we like.
- It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
- Why should I buy this product? What can it do for me? How will it make my life easier or better?
- Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
- People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
- Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
- First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.