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Cloud Service Providers and OpenStack

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  • 1. The  OpenStack  CSP:  What  Kind  of  Provider  Will  You  Be?   Bernard  Golden   CEO,  HyperStratus  
  • 2. Who is Bernard Golden?CEO: HyperStratus, enterprise cloud computingconsultancy•  Clients include Korea Telecom, Trend Micro, BMC20+ years experience in large IT shops, enterprisesoftware, global consultancy, venture capitalVirtualization and Cloud Computing Advisor, CIOMagazine•  Sys-con “Top 50 blog,” AlwaysOn “Top 20 blog”Books:•  Author, Virtualization for Dummies, •  Co-author “Creating the Infrastructure for Cloud Computing” (Intel Press 5/11)•  Co-author: “Cloud Computing: Understanding the Risks” (ITGovernance Press (12/11) 2 2
  • 3. What  the  opportunity  can  look  like:    “Each  day  AWS  adds  enough  compuGng  muscle  to  power  one  whole  Amazon.com  circa  2000,  when  it   was  a  $2.8bn  business”   -­‐  Werner  Vogels,  Amazon  CTO  
  • 4. Service  Provider  Cloud  Drivers  •  Developed  Economies   –  Build  out  hosGng,  colo,  MSP  offerings   –  Respond  to  compeGGon     –  Customer  interest/demand  •  Emerging  Economies   –  Preclude  compeGGon   –  Leapfrog  generaGon  of  infrastructure   –  Fulfill  tradiGonal  telecom  role   –  Support  naGonal  economic  development   –  Dominate  next  generaGon  of  compuGng  
  • 5. Self-Service Service Identity and Application Portal Catalog Access Mgt Management Portal Layer System Management and Monitoring Policy Automated Policy Resource Use Definition Rules Engine Review Billing/Chargeback Capacity Planning Workflow/Governance Layer Service Automated System System Definition Provisioning Templates Monitoring Administration and Orchestration LayerVirtualized Virtualized Virtualized VirtualizationNetworking Storage Compute Management Virtualization Layer Servers Network Storage Bandwidth Infrastructure
  • 6. Service  Provider  Cloud  Strategy  Approach   Infrastructure   Offering  Characteris5cs   Target  market:  applicaGons   Target  buyer:  developer   Offering:  standardized   Soware:  Open  Source   Presales:  low  Commodity   Hardware:  White  Label   MarkeGng:  informal   (meetups,  user  groups,  etc.)   Sales:  internal,  low  touch   MarkeGng  promoGon:  pizza   Target  market:  infrastructure   Target  buyer:  VP  Ops,  CIO   Offering:  customized   Soware:  Proprietary  or   Presales:  high  Enterprise   Open  Source   MarkeGng:  formal   (conferences,  sponsorships)   Hardware:  Brand  Name   Sales:  external,  high  touch   MarkeGng  promoGon:  golf   ouGng  
  • 7. OpenStack  Service  Provider  Lifecycle   Assess   Plan   Implement   Launch   Penetrate  Lifecycle  Step   Evaluate  opportunity   Create  business  plan   Implement   Begin  formal  sales   Build  business  and   and  determine   with  costs,  revenues,   infrastructure  and   and  markeGng  efforts     expand  offerings   strategy  type   operaGons   begin  market   engagement  AcGviGes   Evaluate  Target   Evaluate  and  select   Order  and  install   Announcement  and   Build  ecosystem  of   Market:  Commodity   soware  and   hardware  and   iniGal  markeGng   complementary   or  Proprietary   hardware   soware  components   acGviGes   products,  service   components   providers   Survey  PotenGal  and   Determine   Implement  cloud   Educate  customer   Offer  addiGonal   ExisGng  User  Base   implementaGon   offerings  defined  in   base   product  capabiliGes   method  (self,  SI,   planning  step   to  provide  more   partner)   plaborm  value   Define  cloud  offerings   Integrate  cloud   Engage  iniGal   Grow  cloud   infrastructure  with   customers  for  success   infrastructure  to   customer  portal,   stories   support  market   billing,  monitoring,   penetraGon   etc.   Determine  key   Develop  business   Hire  and  train   Begin  partnering   ConGnue  markeGng   offerings  for  iniGal   model  including  five   personnel  to  support,   acGviGes   and  sales   launch   year  revenues,  cost,   sell  cloud  offerings   personnel   requirements  DuraGon   2  –  4  weeks   4  –  12  weeks   12  –  26  weeks   26  –  52  weeks   Ongoing  
  • 8. CSP  RecommendaGons  •  Customer  adopGon  is  everything  •  Choose  a  strategy  •  CSP  lifecycle  requirements  •  Map  requirements  to  current  capabiliGes  •  Create  lifecycle  plan  
  • 9. Your  Choice  Influences  Your  DirecGon   But  Making  the  Plaborm  Choice  is  Only  the  Start