Cloud Service Providers and OpenStack

The OpenStack CSP: What Kind of Provider Will You Be? Bernard Golden CEO, HyperStratus

Who is Bernard Golden?CEO: HyperStratus, enterprise cloud computingconsultancy•  Clients include Korea Telecom, Trend Micro, BMC20+ years experience in large IT shops, enterprisesoftware, global consultancy, venture capitalVirtualization and Cloud Computing Advisor, CIOMagazine•  Sys-con “Top 50 blog,” AlwaysOn “Top 20 blog”Books:•  Author, Virtualization for Dummies, •  Co-author “Creating the Infrastructure for Cloud Computing” (Intel Press 5/11)•  Co-author: “Cloud Computing: Understanding the Risks” (ITGovernance Press (12/11) 2 2

What the opportunity can look like: “Each day AWS adds enough compuGng muscle to power one whole Amazon.com circa 2000, when it was a $2.8bn business” -‐ Werner Vogels, Amazon CTO

Service Provider Cloud Drivers •  Developed Economies –  Build out hosGng, colo, MSP oﬀerings –  Respond to compeGGon –  Customer interest/demand •  Emerging Economies –  Preclude compeGGon –  Leapfrog generaGon of infrastructure –  Fulﬁll tradiGonal telecom role –  Support naGonal economic development –  Dominate next generaGon of compuGng

Self-Service Service Identity and Application Portal Catalog Access Mgt Management Portal Layer System Management and Monitoring Policy Automated Policy Resource Use Definition Rules Engine Review Billing/Chargeback Capacity Planning Workflow/Governance Layer Service Automated System System Definition Provisioning Templates Monitoring Administration and Orchestration LayerVirtualized Virtualized Virtualized VirtualizationNetworking Storage Compute Management Virtualization Layer Servers Network Storage Bandwidth Infrastructure

Service Provider Cloud Strategy Approach Infrastructure Offering Characteris5cs Target market: applicaGons Target buyer: developer Offering: standardized Soware: Open Source Presales: low Commodity Hardware: White Label MarkeGng: informal (meetups, user groups, etc.) Sales: internal, low touch MarkeGng promoGon: pizza Target market: infrastructure Target buyer: VP Ops, CIO Offering: customized Soware: Proprietary or Presales: high Enterprise Open Source MarkeGng: formal (conferences, sponsorships) Hardware: Brand Name Sales: external, high touch MarkeGng promoGon: golf ouGng

OpenStack Service Provider Lifecycle Assess Plan Implement Launch Penetrate Lifecycle Step Evaluate opportunity Create business plan Implement Begin formal sales Build business and and determine with costs, revenues, infrastructure and and markeGng efforts expand offerings strategy type operaGons begin market engagement AcGviGes Evaluate Target Evaluate and select Order and install Announcement and Build ecosystem of Market: Commodity soware and hardware and iniGal markeGng complementary or Proprietary hardware soware components acGviGes products, service components providers Survey PotenGal and Determine Implement cloud Educate customer Offer addiGonal ExisGng User Base implementaGon offerings defined in base product capabiliGes method (self, SI, planning step to provide more partner) plaborm value Define cloud offerings Integrate cloud Engage iniGal Grow cloud infrastructure with customers for success infrastructure to customer portal, stories support market billing, monitoring, penetraGon etc. Determine key Develop business Hire and train Begin partnering ConGnue markeGng offerings for iniGal model including five personnel to support, acGviGes and sales launch year revenues, cost, sell cloud offerings personnel requirements DuraGon 2 – 4 weeks 4 – 12 weeks 12 – 26 weeks 26 – 52 weeks Ongoing

CSP RecommendaGons •  Customer adopGon is everything •  Choose a strategy •  CSP lifecycle requirements •  Map requirements to current capabiliGes •  Create lifecycle plan

Your Choice Inﬂuences Your DirecGon But Making the Plaborm Choice is Only the Start

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Cloud Service Providers and OpenStack

by Open Stack on Apr 27, 2011

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Cloud Service Providers and OpenStack — Presentation Transcript