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November 27, 2010
                                                     Al Khobar

                                                     Welcome
                                                     to the decade of smart




Virtualisation with service management
as enabler for cloud computing
Ciro Puglisi - Manager of Infrastructure Solutions
IBM Middle East and Africa
cpug @ ch.ibm.com
                                                                        © 2010 IBM Corporation
Cloud Computing is a new user experience and delivery model
inspired by consumer Internet services.
     :Cloud Computing exhibits the following key characteristics                                             People
          1. On-demand self-service, service catalog                                                        Services
          2. Ubiquitous network access
          3. Location independent resource pooling                                                          Business
          4. Rapid elasticity                                                                               Services
          5. Pay per use/ flexible pricing models, eg, pay per use
                                                                                     Service Consumers
                                                                                                           Application
                                            Datacenter
                                            Infrastructure                Access                            Services
         Monitor & Manage
         Services & Resources                                             Services


                          IT Cloud                                                                          Platform
                                                                          Component Vendors/                Services
                         Service Catalog,                                 Software Publishers
                         Component
         Cloud
                         Library
         Administrator                                                                Publish & Update
                                                                                      Components,         Infrastructure
                                                                                      Service Templates      Services

              “Clouds will transform the information technology (IT) industry…
              profoundly change the way people work and companies operate.”
                                              (Source: The Econonomist)

Page 2                                 Welcome to the decade of smart                                      © 2010 IBM Corporation
Cloud in action: PaaS




 Enterprise

                     Private Cloud                                      Public Clouds
      Traditional                                        Hybrid Cloud
     Enterprise IT

Page 3                  Welcome to the decade of smart                        © 2010 IBM Corporation
Business driver
    Optimize delivery with virtualisation and service management - Retail example

               The marketing department is rolling out a major marketing campaign. This campaign requires a provisioned web
               commerce site to handle increased customer transaction volume



     Reaction Time

                                                                                     Agility
           Start                                 Start                              2 hours                                2 minutes                         0 minutes
         6 months                              2 months                           after launch                            after launch                      after launch
      prior to launch                       prior to launch



          PHYSICAL                    Consolidate Resources                   Manage Workloads                        Automate Processes                    Optimize Delivery
Originally required PHYSICAL          Web commerce server can be           Unanticipated traffic is detected        Unanticipated traffic is detected   Traffic increase is anticipated and
server, storage and network           provisioned using available          by IT staff day of event . IT staff is   by the IT systems on the day of     capacity is reserved based on
equipment be procured (CapEx)         capacity on IT infrastructure with   able to manage the IT                    the event and the IT systems are    marketing department proactively
through purchasing with               associated configuration and         infrastructure using a “single pane      able to “sense & respond” to        scheduling necessary IT
associated install, configure, test   testing by IT Staff                  of glass” to reallocate server           automatically reallocate server     resources to coincide with
by IT Staff                                                                capacity to handle the increased         capacity to handle                  product launch and
                                                                           customer traffic                                                             advertisement.




    Page 4                                                   Welcome to the decade of smart                                                                 © 2010 IBM Corporation
Integration for Simplification
Technology enabler
Continuing advances in virtualisation                                                       Dynamic Infrastructure
                                                                                           SOA

                                                                                         Service      Ensemble
                                                   Objects and Pools                     Mgmt.


                                                    Virtual Resource Objects
                                                    (Servers, Storage, Networks)           Ensemble                    Virt.Res.
                                                                                                                       Libraries

 Physical Consolidation                                                                                 Ensemble
                                                                                                                      Cloud
           Local Virtualization                                                                                     Computing
                                                                                         Virt. Appliances
                 Windows                            Multi-System Virtualization
                  Server
                                                              Resource
                        V                              V       Pools
                                                    Servers
                                                                            V         • Reduced scale-out complexity
             V
                              V                                  V                    • Integrated autonomic mgmt
                                                                          Storage
                            Networks                          Networks                • Dynamic energy optimization
     Mainframe or
     Unix Server                                                                      • Business resilience / security
                                V        • Better SW investment protection
             V                           • Simplified HA solutions
                            Storage                                                 Continuing Advances
         Linux Server                    • Improved resource optimization
                                         • Ready-to-run packaged software
• Better hardware utilization
• Improved IT agility                  Continuing Advances (I/O, network, resilience, performance, …)
• Lower power consumption

Page 5                                   Welcome to the decade of smart                                     © 2010 IBM Corporation
Planning technology adoption is essential
          Through 4 stages of adoption                                                                                      Self Service
                                                                                                                               policy based
                                                                                               Automate                         computing
                                                                                           capacity and workload
                                                                                               management
                                                       Create logical
                         Consolidate                    asset pools
                         servers, storage &
                          network assets




                                                                                                                         Centralized, robust, self
                                                                                                                          serve portal for 24X7
                                                                                          Service catalog, metering,     access to services
                                                                                           and automated                 Improve user
                                                     Remove physical                      deployment of virtualized      satisfaction &
                                                      resource boundaries                  resources                      productivity
                      Consolidation, systems        Allocate less than                  Integrated virtualization     Control and manage
                       management, and                physical boundary                    management with IT             delivery, support &
                       monitoring                    Improve scalability,                 processes                      administrative costs
                      Reduce infrastructure          increase utilization                Reduce overhead,
                       complexity, staffing          Reduce hardware costs                improve productivity
                       requirements, and costs
                                                      and simplify deployments
                      Improve business
eu a V ss en s u B




                       resilience and utilization
                                                                Business Flexibility & Responsiveness
           i




        Page 6                                          Welcome to the decade of smart                                           © 2010 IBM Corporation
 l
ROI of cloud: assessments conducted by IBM
Results from IBM cloud computing engagements
                                                         From traditional            to Cloud

  Increasing                       Test provisioning         Weeks                   Minutes

  speed and                 Change management               Months                 Days/hours
    flexibility
                                      Service access      Administered             Self-service

                                     Standardization        Complex               Reuse/share

                                      Metering/billing     Fixed cost             Variable cost

    Reducing            Server/storage utilization          10–20%                   70–90%
       costs                         Payback period          Years                   Months

                                                                  6.82 months (retailer)
                               Payback examples.
                                from client cases:              12.18 months (insurance)

                                                             4.85 months (service provider)


Page 7                  Welcome to the decade of smart                              © 2010 IBM Corporation
Challenges                                                   Application Layer




                                                                                                                                                            Orchestration
                                                                                                                                               Management
                                                                                                                                Provisioning
                                                                                          Workload            Information
                                                                                        Virtualization       Virtualization


         How can I see everything in                                                  How manyNetwork
                                                                                      Server                        Storage
                                                                                                      of these do I have?
                                                                                   Virtualization Virtualization Virtualization
                one place?                                                           Images, vm, systems, licenses…
                                                                  Virtual Runtime Layer
           Integrated physical/virtual                                                                       Management Layer
                  management
                                                                                                                                  Operating System

                                                                                                                                  Hypervisor
                                                                 Operating System Layer
                                                                          Did someone                                             Virtual Machine

                                                                                Virtual Data Layer
                                                                          breach this?                                            Virtual Disk

                                                                                                                                  Volume Controller
                                                                             Security
                                                                                                                                   Network End-point
    Who is using this and who
Virtual Network Layer                                                                                                               Grid Scheduler
      should be paying for it?
                                                                                                                                     Grid Middleware

    Usage and accounting
        management                                                                                Virtual File System Layer

                                                                                          What is causing
                                                                                           the outage?
 Hypervisor Layer                                                                                Volume Controller Layer
                                                                                 Integrated monitoring, topology


                                                                                                 Physical Layer



Page 8                                   Welcome to the decade of smart                                                  © 2010 IBM Corporation
Management is key                                           Integrated visibility, control & automation across
                                                            heterogeneous business and technology assets
Platform and service management
                                                            Align IT operations with the business
                                                            Govern and control the business
                                                            Optimize the business




         Detailed platform management of systems
          Consolidated management across systems
          Integrated physical and virtual management
          Automated physical and virtual provisioning


Page 9                              Welcome to the decade of smart                                   © 2010 IBM Corporation
Heterogeneous, infrastructure-wide, management




                                                                 Storage
                                                                                            Network

                              Servers




 Companies are virtualising                                    IBM offers
          – Servers, storage, networking, applications                   – Best of breed virtualisation technologies
          – different OS for workload requirements                       – Integrated management of heterogeneous physical
          – different hypervisors                                        and virtual environments with a single view
                                                                         – Roadmap for integrated management of
                                                                         virtual appliances across public / private cloud

Page 10                                 Welcome to the decade of smart                                     © 2010 IBM Corporation
IBM leadership with SAN Volume Controller V6.1IBM N series
                                                                                                                               Gateway Citrix Xen
                                     Microsoft   IBM AIX                 HP-UX 11i                     Linux                   NetApp    Server
                                                                          Tru64                  (Intel/Power/zLinux)          V-Series
  IBM        Novell                  Windows                   Sun                                                                                     1024
 z/VSE      NetWare       VMware     Hyper-V                  Solaris    OpenVMS         SGI IRIX        RHEL          Apple IBM TS7650G
                         vSphere 4               IBM i 6.1                                              SUSE 11       Mac OS              IBM          Hosts
                                                                                                                                      BladeCenter

                         New                                                                           New

      Point-in-time Copy                New                                       New
   Full volume, Copy on write
           256 targets,        Native iSCSI                       8Gbps SAN fabric                                                  SAN
                        New
Incremental, Cascaded, Reverse                                                                      Continuous Copy
Space-Efficient, FlashCopy Mgr                                                                     Metro/Global MirrorNew
                                                                                                  Multiple Cluster Mirror
                                           New
                                                  SAN                                                                            SAN
             Easy-tier                   SSD Volume Controller                       Space-Efficient Virtual Disks
                                                                                                                            Volume Controller
                                                                                    New              New
    New                                    New               New                    Virtual Disk Mirroring

 IBM     IBM       IBM   IBM                Hitachi              HP              EMC                Sun        NetApp NEC                               Pillar
                                             Lightning            MA, EMA                                                                        Fujitsu
 ESS,     DS       XIV N series               Thunder           MSA 2000, XP
                                                                                   CLARiiON     StorageTek FAS iStorage Bull Eternus Axiom
        DS3400 DCS9550                                         EVA 6400, 8400       CX4-960                                         StoreWay 3000
FAStT   DS4000 DCS9900
                                            TagmaStore
                                                                                  Symmetrix
                                       AMS 2100, 2300, 2500                                                                               8000 Models 2000 & 1200
     DS5020, DS3950                          WMS, USP
        DS6000                                                                                                                             4000 models 600 & 400
        DS8000      This proprietary educational material is intended for IBM and IBM Business Partner staff only.
  11                It is not intended for distribution to customers or other third parties. please visit ibm.com/storage/svc and click on “Interoperability”.
                                    For the most current, and more detailed, information

  Page 11                                          Welcome to the decade of smart                                                    © 2010 IBM Corporation
VMcontrol to manage virtualised environments
  Multi-platform management (x86, Power, z/VM)
    – View virtual and physical assets
    – Topology maps
    – Aggregated monitoring
    – View resource usage in the system pool
      – Import, capture and catalog

  Provision virtual server, storage and networks
     – Dynamically based on IT staff input
     – Automatically driven by the Service Management layer

  Automation policy control for workloads
    – Advise – VMControl recommends actions
       and requires confirmation
    – Automate – VMControl automates actions
    – Availability Automations
    – Energy Automations
    – Performance Automations

  Manage Systems Pools


                                      Open Virtualization Format (OVF)


Page 12                               Welcome to the decade of smart     © 2010 IBM Corporation
System Pools and image management: essential building block for
cloud architecture                                   Cloud-Ready

                                                                         System Pools
                                   Virtual Machine
          Apply Best                   Images
           Practices
                                      Image
                                    Image
                                       App
                                     App
                                  Image         Image
                                Image OS
                                   App                                                             Workload centric
                                 App
                                      OS        Library                                             management based on
                                    OS
                                  OS                                   Pool standardized           service level goals
                                                                        virtualized building       Assure SLA achievement
                                                                        blocks                     Integrated virtualization
                                 Capture and catalog                  Many managed as one         management with IT
    Select Best Practice         virtual images used in               Automatic placement for     processes
     Patterns based on            the data center
                                                                        new workloads              Always available
     business needs              Standardize virtual
                                                                       Aggregated monitors        Elastic scaling
    Create standardized          image building blocks
                                                                        and event management       Pay for use
     virtualized building        Customize virtual
     blocks                                                            Unified update
                                  environment runtime                                              Automated provisioning
                                                                        management profiles for
    Select default behaviors     requirements
                                                                        firmware
    More consistent             Simplified deployment
                                                                       Durable, Plug-and-play
     management                   with virtual appliances
                                                                        capacity across HW
                                                                        generations



Page 13                              Welcome to the decade of smart                                         © 2010 IBM Corporation
Integrated Service Delivery Management for Clouds
                                                                                                         “Manage From” Environment

                                                                                                                IBM Service Delivery
                                                                                                                     Manager
                                                                                                                 Management Server




                                                                                                                           TSA



                                                                                                                        ISDM -
                                                                                                                        ISDM -
                                                                                                                            ITM



                                                                                                                          TSAM
                                                                                                                         TUAM
                                                                                                                      ISDM -

                                                                                                                     ISDM -
                                                                              Automated
                                                                            Provisioning of
                                                                                                                          HW
            Secure User Centric Self-Service Portal,                           services
               Automation Engine and Catalog
                                                                                               “Managed To” Environment
   Improved time to value: pre-bundled software stack
                                                                                              Monitoring
   Accelerated deployment: automated image                                        Virtual    • Automatic monitoring of provisioned
    deployment, cross connection and activation of                                Machine       environment
    components such as monitoring and accounting
   Reduce complexity: self service, standardization                              Usage and Accounting
                                                                        Virtual   • Metering and accounting for cloud services
    and automation simplify use and minimize errors                    Machine    • Enable integration to billing systems

   Leverage existing hardware: while reducing
    capital expenditures and generate greater ROI                                      Flexible deploy to virtual environments
                                                                             Virtual   • VMWare, KVM, Xen, PowerVM, zVM
                                                                            Machine
   Leverage multiple virtual environments

Page 14                               Welcome to the decade of smart                                                © 2010 IBM Corporation
Success stories
Key Benefits with Private Cloud at South African Bank:
                                                                                 IBM Cloud         System p 595
    •     Fully Automated Provisioning & Configuration Process
    •     Provisioning time reduced from 2 weeks to 2 hours
    •     Ability to create test environments on the fly for projects                               System p 570
    •     Supports our Green IT objectives
           Virtualisation                                                   WEBSPHERE PROCESS      WEBSPHERE APPLICATION
                                                                            SERVER 6.0 (CLUSTER)   SERVER 6.0 (CLUSTER)
           Energy Efficiency
    •     Allows skilled, scarce resource to be used on more value          WEBSPHERE MQ 6.0.2.2   IBM HTTP SERVER 6.0
                                                                            (HACMP)                (LOAD BALANCED)
          adding work
                                                                                                   WEBSPHERE EDGE
                                                                            ITCAM for SOA 6.1
                                                                                                   SERVER 6.0

Other references (videos available on                  )                    DB2 7.2                WEBSPHERE MESSAGE
                                                                            (HACMP)                BROKER 6.1 (HACMP)




        Carnegie Mellon             NedBank                      iTricity                 Wuxi               HCMC

Page 15                                 Welcome to the decade of smart                                  © 2010 IBM Corporation
Deployment options

                                          •   Flexibility
                                          •   Time to Results
                                          •   Install Base
                                          •   Workload
                                          •   Skillset




    CloudBurst Pre-Integrated Bundles                            Custom Private Cloud
    • 4 Standard Configurations                                  • Unlimited Configurations
    • Pre-Built at Factory                                       • Custom Build
    • Integrated Support                                         • Installed to support multiple
    • 10 day start-up onsite support                               platforms and custom components
    • Self contained & expandable to
      heterogeneous infrastructure and
      custom components
    • Starter Kit Pricing

Page 16                         Welcome to the decade of smart                        © 2010 IBM Corporation
IBM Cloud Service Provider Platform
A comprehensive offering to create, deliver and manage cloud services



 Heterogeneous virtualized
  infrastructure provides platform
  choices

 Unmatched scalability to launch,
  monitor and maintain tens of
  thousands of VM’s concurrently

 Workload mobility and
  recoverability for superior
  management

 Secure multi-tenancy


          More than just cloud provisioning – manages the cloud
               infrastructure AND what’s inside the cloud!
Page 17                     Welcome to the decade of smart              © 2010 IBM Corporation
Open, extendable & adaptive to your environment
Leverage your existing capital expense investments while avoiding technology lock-in

                                                                     Comprehensive range of supported
                                                                      hypervisors

                                                                     Fully extendable via an Open API

                                                                     Advanced hybrid Cloud integration

                                                                     Hardware vendor agnostic

                                                                     Deploy on IBM systems for optimal
                                                                      service management visibility, cost and
                                                                      control

                                                                     Accelerate on-boarding of new partner
                                                                      provided services with pre-configured
                                                                      templates and policies



     Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloud
     model.
Page 18                            Welcome to the decade of smart                              © 2010 IBM Corporation
Summary: IBM approach to cloud computing
Experience from thousands of client engagements,
our own transformation and structured architecture based on industry best practices


                                                                               FLEXIBLE
                                          Multiple
                                        deployment                             DELIVERY
                                          options                               CHOICES
                                        Integrated
  INTEGRATED                       Service Management

  SERVICE
  MANAGEMENT                 Infrastructure-wide Virtualization

                              Workload Optimized Systems



                                   System Software
              System z   Power Systems System x                Storage   Data Center   A WORKLOAD
                                                                         Networking       OPTIMIZED
                               Technology Leadership                                     APPROACH


Page 19                       Welcome to the decade of smart                                © 2010 IBM Corporation
Thank you!

 ibm.com/smartersystems

 Ciro Puglisi - Manager of Infrastructure Solutions
 IBM Middle East and Africa
 cpug @ ch.ibm.com


Page 20                  Welcome to the decade of smart                © 2010 IBM Corporation

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Virtualisation with service management as enabler for cloud computing - Kingdom of Saudi Arabia Cloud forum

  • 1. November 27, 2010 Al Khobar Welcome to the decade of smart Virtualisation with service management as enabler for cloud computing Ciro Puglisi - Manager of Infrastructure Solutions IBM Middle East and Africa cpug @ ch.ibm.com © 2010 IBM Corporation
  • 2. Cloud Computing is a new user experience and delivery model inspired by consumer Internet services. :Cloud Computing exhibits the following key characteristics People 1. On-demand self-service, service catalog Services 2. Ubiquitous network access 3. Location independent resource pooling Business 4. Rapid elasticity Services 5. Pay per use/ flexible pricing models, eg, pay per use Service Consumers Application Datacenter Infrastructure Access Services Monitor & Manage Services & Resources Services IT Cloud Platform Component Vendors/ Services Service Catalog, Software Publishers Component Cloud Library Administrator Publish & Update Components, Infrastructure Service Templates Services “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” (Source: The Econonomist) Page 2 Welcome to the decade of smart © 2010 IBM Corporation
  • 3. Cloud in action: PaaS Enterprise Private Cloud Public Clouds Traditional Hybrid Cloud Enterprise IT Page 3 Welcome to the decade of smart © 2010 IBM Corporation
  • 4. Business driver Optimize delivery with virtualisation and service management - Retail example The marketing department is rolling out a major marketing campaign. This campaign requires a provisioned web commerce site to handle increased customer transaction volume Reaction Time Agility Start Start 2 hours 2 minutes 0 minutes 6 months 2 months after launch after launch after launch prior to launch prior to launch PHYSICAL Consolidate Resources Manage Workloads Automate Processes Optimize Delivery Originally required PHYSICAL Web commerce server can be Unanticipated traffic is detected Unanticipated traffic is detected Traffic increase is anticipated and server, storage and network provisioned using available by IT staff day of event . IT staff is by the IT systems on the day of capacity is reserved based on equipment be procured (CapEx) capacity on IT infrastructure with able to manage the IT the event and the IT systems are marketing department proactively through purchasing with associated configuration and infrastructure using a “single pane able to “sense & respond” to scheduling necessary IT associated install, configure, test testing by IT Staff of glass” to reallocate server automatically reallocate server resources to coincide with by IT Staff capacity to handle the increased capacity to handle product launch and customer traffic advertisement. Page 4 Welcome to the decade of smart © 2010 IBM Corporation
  • 5. Integration for Simplification Technology enabler Continuing advances in virtualisation Dynamic Infrastructure SOA Service Ensemble Objects and Pools Mgmt. Virtual Resource Objects (Servers, Storage, Networks) Ensemble Virt.Res. Libraries Physical Consolidation Ensemble Cloud Local Virtualization Computing Virt. Appliances Windows Multi-System Virtualization Server Resource V V Pools Servers V • Reduced scale-out complexity V V V • Integrated autonomic mgmt Storage Networks Networks • Dynamic energy optimization Mainframe or Unix Server • Business resilience / security V • Better SW investment protection V • Simplified HA solutions Storage Continuing Advances Linux Server • Improved resource optimization • Ready-to-run packaged software • Better hardware utilization • Improved IT agility Continuing Advances (I/O, network, resilience, performance, …) • Lower power consumption Page 5 Welcome to the decade of smart © 2010 IBM Corporation
  • 6. Planning technology adoption is essential Through 4 stages of adoption Self Service policy based Automate computing capacity and workload management Create logical Consolidate asset pools servers, storage & network assets  Centralized, robust, self serve portal for 24X7  Service catalog, metering, access to services and automated  Improve user  Remove physical deployment of virtualized satisfaction & resource boundaries resources productivity  Consolidation, systems  Allocate less than  Integrated virtualization  Control and manage management, and physical boundary management with IT delivery, support & monitoring  Improve scalability, processes administrative costs  Reduce infrastructure increase utilization  Reduce overhead, complexity, staffing  Reduce hardware costs improve productivity requirements, and costs and simplify deployments  Improve business eu a V ss en s u B resilience and utilization Business Flexibility & Responsiveness i Page 6 Welcome to the decade of smart © 2010 IBM Corporation l
  • 7. ROI of cloud: assessments conducted by IBM Results from IBM cloud computing engagements From traditional to Cloud Increasing Test provisioning Weeks Minutes speed and Change management Months Days/hours flexibility Service access Administered Self-service Standardization Complex Reuse/share Metering/billing Fixed cost Variable cost Reducing Server/storage utilization 10–20% 70–90% costs Payback period Years Months 6.82 months (retailer) Payback examples. from client cases: 12.18 months (insurance) 4.85 months (service provider) Page 7 Welcome to the decade of smart © 2010 IBM Corporation
  • 8. Challenges Application Layer Orchestration Management Provisioning Workload Information Virtualization Virtualization How can I see everything in How manyNetwork Server Storage of these do I have? Virtualization Virtualization Virtualization one place? Images, vm, systems, licenses… Virtual Runtime Layer Integrated physical/virtual Management Layer management Operating System Hypervisor Operating System Layer Did someone Virtual Machine Virtual Data Layer breach this? Virtual Disk Volume Controller Security Network End-point Who is using this and who Virtual Network Layer Grid Scheduler should be paying for it? Grid Middleware Usage and accounting management Virtual File System Layer What is causing the outage? Hypervisor Layer Volume Controller Layer Integrated monitoring, topology Physical Layer Page 8 Welcome to the decade of smart © 2010 IBM Corporation
  • 9. Management is key Integrated visibility, control & automation across heterogeneous business and technology assets Platform and service management Align IT operations with the business Govern and control the business Optimize the business Detailed platform management of systems  Consolidated management across systems  Integrated physical and virtual management  Automated physical and virtual provisioning Page 9 Welcome to the decade of smart © 2010 IBM Corporation
  • 10. Heterogeneous, infrastructure-wide, management Storage Network Servers Companies are virtualising IBM offers – Servers, storage, networking, applications – Best of breed virtualisation technologies – different OS for workload requirements – Integrated management of heterogeneous physical – different hypervisors and virtual environments with a single view – Roadmap for integrated management of virtual appliances across public / private cloud Page 10 Welcome to the decade of smart © 2010 IBM Corporation
  • 11. IBM leadership with SAN Volume Controller V6.1IBM N series Gateway Citrix Xen Microsoft IBM AIX HP-UX 11i Linux NetApp Server Tru64 (Intel/Power/zLinux) V-Series IBM Novell Windows Sun 1024 z/VSE NetWare VMware Hyper-V Solaris OpenVMS SGI IRIX RHEL Apple IBM TS7650G vSphere 4 IBM i 6.1 SUSE 11 Mac OS IBM Hosts BladeCenter New New Point-in-time Copy New New Full volume, Copy on write 256 targets, Native iSCSI 8Gbps SAN fabric SAN New Incremental, Cascaded, Reverse Continuous Copy Space-Efficient, FlashCopy Mgr Metro/Global MirrorNew Multiple Cluster Mirror New SAN SAN Easy-tier SSD Volume Controller Space-Efficient Virtual Disks Volume Controller New New New New New Virtual Disk Mirroring IBM IBM IBM IBM Hitachi HP EMC Sun NetApp NEC Pillar Lightning MA, EMA Fujitsu ESS, DS XIV N series Thunder MSA 2000, XP CLARiiON StorageTek FAS iStorage Bull Eternus Axiom DS3400 DCS9550 EVA 6400, 8400 CX4-960 StoreWay 3000 FAStT DS4000 DCS9900 TagmaStore Symmetrix AMS 2100, 2300, 2500 8000 Models 2000 & 1200 DS5020, DS3950 WMS, USP DS6000 4000 models 600 & 400 DS8000 This proprietary educational material is intended for IBM and IBM Business Partner staff only. 11 It is not intended for distribution to customers or other third parties. please visit ibm.com/storage/svc and click on “Interoperability”. For the most current, and more detailed, information Page 11 Welcome to the decade of smart © 2010 IBM Corporation
  • 12. VMcontrol to manage virtualised environments  Multi-platform management (x86, Power, z/VM) – View virtual and physical assets – Topology maps – Aggregated monitoring – View resource usage in the system pool – Import, capture and catalog  Provision virtual server, storage and networks – Dynamically based on IT staff input – Automatically driven by the Service Management layer  Automation policy control for workloads – Advise – VMControl recommends actions and requires confirmation – Automate – VMControl automates actions – Availability Automations – Energy Automations – Performance Automations  Manage Systems Pools Open Virtualization Format (OVF) Page 12 Welcome to the decade of smart © 2010 IBM Corporation
  • 13. System Pools and image management: essential building block for cloud architecture Cloud-Ready System Pools Virtual Machine Apply Best Images Practices Image Image App App Image Image Image OS App  Workload centric App OS Library management based on OS OS  Pool standardized service level goals virtualized building  Assure SLA achievement blocks  Integrated virtualization  Capture and catalog  Many managed as one management with IT  Select Best Practice virtual images used in  Automatic placement for processes Patterns based on the data center new workloads  Always available business needs  Standardize virtual  Aggregated monitors  Elastic scaling  Create standardized image building blocks and event management  Pay for use virtualized building  Customize virtual blocks  Unified update environment runtime  Automated provisioning management profiles for  Select default behaviors requirements firmware  More consistent  Simplified deployment  Durable, Plug-and-play management with virtual appliances capacity across HW generations Page 13 Welcome to the decade of smart © 2010 IBM Corporation
  • 14. Integrated Service Delivery Management for Clouds “Manage From” Environment IBM Service Delivery Manager Management Server TSA ISDM - ISDM - ITM TSAM TUAM ISDM - ISDM - Automated Provisioning of HW Secure User Centric Self-Service Portal, services Automation Engine and Catalog “Managed To” Environment  Improved time to value: pre-bundled software stack Monitoring  Accelerated deployment: automated image Virtual • Automatic monitoring of provisioned deployment, cross connection and activation of Machine environment components such as monitoring and accounting  Reduce complexity: self service, standardization Usage and Accounting Virtual • Metering and accounting for cloud services and automation simplify use and minimize errors Machine • Enable integration to billing systems  Leverage existing hardware: while reducing capital expenditures and generate greater ROI Flexible deploy to virtual environments Virtual • VMWare, KVM, Xen, PowerVM, zVM Machine  Leverage multiple virtual environments Page 14 Welcome to the decade of smart © 2010 IBM Corporation
  • 15. Success stories Key Benefits with Private Cloud at South African Bank: IBM Cloud System p 595 • Fully Automated Provisioning & Configuration Process • Provisioning time reduced from 2 weeks to 2 hours • Ability to create test environments on the fly for projects System p 570 • Supports our Green IT objectives Virtualisation WEBSPHERE PROCESS WEBSPHERE APPLICATION SERVER 6.0 (CLUSTER) SERVER 6.0 (CLUSTER) Energy Efficiency • Allows skilled, scarce resource to be used on more value WEBSPHERE MQ 6.0.2.2 IBM HTTP SERVER 6.0 (HACMP) (LOAD BALANCED) adding work WEBSPHERE EDGE ITCAM for SOA 6.1 SERVER 6.0 Other references (videos available on ) DB2 7.2 WEBSPHERE MESSAGE (HACMP) BROKER 6.1 (HACMP) Carnegie Mellon NedBank iTricity Wuxi HCMC Page 15 Welcome to the decade of smart © 2010 IBM Corporation
  • 16. Deployment options • Flexibility • Time to Results • Install Base • Workload • Skillset CloudBurst Pre-Integrated Bundles Custom Private Cloud • 4 Standard Configurations • Unlimited Configurations • Pre-Built at Factory • Custom Build • Integrated Support • Installed to support multiple • 10 day start-up onsite support platforms and custom components • Self contained & expandable to heterogeneous infrastructure and custom components • Starter Kit Pricing Page 16 Welcome to the decade of smart © 2010 IBM Corporation
  • 17. IBM Cloud Service Provider Platform A comprehensive offering to create, deliver and manage cloud services  Heterogeneous virtualized infrastructure provides platform choices  Unmatched scalability to launch, monitor and maintain tens of thousands of VM’s concurrently  Workload mobility and recoverability for superior management  Secure multi-tenancy More than just cloud provisioning – manages the cloud infrastructure AND what’s inside the cloud! Page 17 Welcome to the decade of smart © 2010 IBM Corporation
  • 18. Open, extendable & adaptive to your environment Leverage your existing capital expense investments while avoiding technology lock-in  Comprehensive range of supported hypervisors  Fully extendable via an Open API  Advanced hybrid Cloud integration  Hardware vendor agnostic  Deploy on IBM systems for optimal service management visibility, cost and control  Accelerate on-boarding of new partner provided services with pre-configured templates and policies Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloud model. Page 18 Welcome to the decade of smart © 2010 IBM Corporation
  • 19. Summary: IBM approach to cloud computing Experience from thousands of client engagements, our own transformation and structured architecture based on industry best practices FLEXIBLE Multiple deployment DELIVERY options CHOICES Integrated INTEGRATED Service Management SERVICE MANAGEMENT Infrastructure-wide Virtualization Workload Optimized Systems System Software System z Power Systems System x Storage Data Center A WORKLOAD Networking OPTIMIZED Technology Leadership APPROACH Page 19 Welcome to the decade of smart © 2010 IBM Corporation
  • 20. Thank you! ibm.com/smartersystems Ciro Puglisi - Manager of Infrastructure Solutions IBM Middle East and Africa cpug @ ch.ibm.com Page 20 Welcome to the decade of smart © 2010 IBM Corporation

Editor's Notes

  1. Let‘s jumpt straight into the definition of cloud computing. Talking about definition of cloud computing – recall the example from the video and think about IT environment that could be delivered in this way: Cloud computing is a new delivery and consuption model inspired by the Internet. You have some set of services available within the cloud, that are made availe to service consumers through a service catalog. Consumers can acces the services on demand through the network, regardles their location. Cloud takes care about resource elasticity and also provides simple billing environment, based on service usage, similar to the example with the electricity company. In a way this is the convergence of many past trends like grid computing and utiliy computing.
  2. 0. Originally required PHYSICAL server, storage and network equipment be procured (CapEx) with associated install, configure, test by IT Staff RESPONSE TIME: 6 months prior to launch. 1. Consolidate Resources – web commerce server can be provisioned using available capacity on IT infrastructure with associated configuration and testing by IT Staff RESPONSE TIME: 2 months prior to launch. 2. Manage Workloads – unanticipated traffic is detected by IT staff day of event which determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, where by the IT staff is able to manage the IT infrastructure using a “single pane of glass” to increase server capacity to handle the increased customer traffic RESPONSE TIME: 3 hours after launch. 3. Automate Workflows – unanticipated traffic is detected by the IT systems on the day of the event and quickly determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, and the IT systems are able to “sense & respond” to automatically increase server capacity to handle increased customer traffic RESPONSE TIME: 5 minutes after launch. 4. Optimize Delivery – traffic increase is anticipated and capacity is reserved based on marketing department proactively scheduling necessary IT resources to coincide with product launch and advertisement. RESPONSE TIME: 0 minutes after launch
  3. VISUALIZE Discover resources Monitor health Update components CONTROL Create images Automate resource provisioning Move virtual resources AUTOMATE Create virtual pools Automate workload provisioning Move workloads
  4. Tivoli and Systems Director IBM Systems Director focuses on Platform Management and supports d etailed “care and feeding” of IBM hardware It addresses clients needs in the areas of: t ell me what I have, let me install and configure it, tell me if it’s working and let me update it. The IBM Tivoli portfolio of products provides a broader set of management capabilities than IBM Systems Director and is more scalable for enterprise-wide operations. Tivoli products also go beyond hardware management and provide advanced, automated tools for managing software applications, networks, storage and, how IT resources, performance, and usage fit and with overall business policies and goals as part of IBM's Service Management initiatives. Both Tivoli and IBM Systems Director have clear focus areas when it comes to helping clients with enterprise datacenter management. Systems Director and Tivoli each have their place: HP, Dell, SUN each have offerings and platform management is a key control point for Systems You need Tivoli to compete with HP, BMC and CA service management offerings. Service management is a key control point of all the infrastructure Transition line: let’s take a deeper look at the Tivoli portfolio….
  5. VMControl Enterprise Edition provides a broad range of capabilities related to system pools, including the ability to create and manage system pools, organize automated relocation of virtual workloads within system pools, and add or remove physical hosts from system pools without disruption to running workloads.
  6. The scale and flexibility enabled by virtual system pools can provide essential building blocks for a cloud computing architecture. In most data centers today there is a plethora of systems with varying degrees of standardization and best practices. In order to simplify the management and create a repeatable, predictable infrastructure, you need to create standard building blocks. you can also start this process by applying best practice patterns to the systems that you already have. These patterns define the best practice virtualization configurations depending on the systems and the way you want to use them. The next step is to capture and catalog the images (operating systems, middleware, and software) used in the datacenter and standardize on those building blocks as well thru virtual appliance definition. This will result in simplified deployments and image management. -- Good image management is key to a successful virtualization environment. Using VMControl Image Management, virtual machine images are stored in an image library and can be captured and cloned. Virtual runtime requirements can be customized for the images, and virtual appliances simply deployed. The third step involves pooling your standardized virtual configurations into ensembles where you can manage many systems as if they were one. Multiple physical and virtual systems managed as a single entity form a virtual system pool. The manager of the pool automates workload placement and aggregates monitoring and event management from the physical and virtual resources in the pool. This logically flows into workload management according to the service level agreements defined by the data center. Service Management offerings, such as Tivoli Service Automation Management (TSAM) will help you define and manage those services in tight integration with Systems Director and VMControl. Virtual system pools are ideal building blocks for a cloud computing architecture. Providing flexible and scalable resources in a service management deployment. Pools allow for unique levels of elastic scaling, especially when coupled with the capabilities of scale up servers, such as our IBM Power Systems.
  7. Extending the service management capabilities of TivSAM, IBM Service Delivery Manager also integrates essential service management capabilities for a deployed service. Leveraging existing Tivoli service management capabilities, IBM Service Delivery Manager provides resource monitoring, cost management, energy management, and availability for production services in a cloud computing model. In IBM Service Delivery Manager, these capabilities are pre-integrated and deployed as a set of virtual images in your data center. Leveraging this virtual image model and pre-integration of capabilities, IBM Service Delivery Manager allows IT to rapidly create a cloud computing model. Performance monitoring to assure service quality; Energy management to track and optimize operational costs Usage & accounting for tracking and chargeback
  8. Cloudburst is simply a set of 4 pre-integrated configurations out of the many custom options. Chose cloudburst for speed of deployment over choice of up-front customisation.
  9. Speaker Notes: Why IBM (competitive kill points) IBM is the only vendor with the most scalable, mature and integrated cloud service management offering VMware has an un-integrated, immature, incomplete cloud service management stack built on multiple recent acquisitions HP lacks service catalog and usage monitoring BMC lacks usage metering and security capabilities -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- There are a lot of vendors claiming they can provision a cloud….. IBM can stand up a cloud faster than anyone else AND manage what’s in the cloud -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Functional capabilities include: API driven service catalog for automated provisioning of compute network and storage Secure multi-tenancy and client isolation Integrated hardware and software monitoring and usage metering High availability platform - from hardware through the software stack IBM differentiators compared to Vblock (Cisco, EMC, VMware) • Visibility across applications, data and infrastructure • Understand user service experience • Network infrastructure and resources • Map service dependencies to infrastructure • Service management control aligned to business priorities • Business-aligned dashboards • Security and compliance solutions • Fulfill service requests • Provide usage for billing/chargeback • Process and technology automation across business services • Automate service operations • Align assets and resources to business priorities   IBM. Scale you can Trust.   IBM is announcing today the world's first MVM-class cloud for service providers (more than 1 Million VMs running concurrently) • Proof Point: We can deliver up to 7000-8000 VMs per rack today, scaling to 20-30,000 VMs per rack over the next few years as the processor core/thread density (as well as network/storage capability) increases.   Only IBM provides a platform that scales to the provision of tens of thousands of virtualized services per hour • Proof Point: We are building in our unique distributed and HPC expertise to the cloud platform. For example in HPC, although not directly analogous, we can deliver up to 1000 OS imagines a minute.   Only IBM provides a platform with predictive analytics that can provision new services in less than a minute • Proof Point: We can already demonstrate provisioning in 10-20 seconds in the lab   Only IBM has the pedigree to provide a cloud platform that has mainframe-class resilience and availability   Only IBM provides true integration of compute, networking, storage, system s/w along with proven service management - and still allows you choice of hypervisor   IBM Integrated Service Management for Cloud Service Provider Platform • The only complete solution for managing virtualized compute, storage and network resources in a secure multi-customer, highly-scalable, carrier-grade environment • Delivers and manages a secure, highly scalable, highly available ecosystem for your services and applications with SLA management, storage, and backup and restore capabilities   IBM hardware platform differentiators • Component redundancy provides higher availability for apps • Platform management integrates seamlessly with service management • Choice of hw platform to serve different workload needs    
  10. Why IBM (competitive kill points) Competitors lock customers into their cloud infrastructure and do not provide open APIs or support for a broad range of hypervisors ( vSphere, KVM, pVM and zVM) BMC’s products are integrated through proprietary APIs that cannot be leveraged by the customer VMware does not provide API support for all functions and only support their vSphere hypervisor HP has no hybrid cloud integration points that can be leveraged by service providers --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
  11. Our approach focuses on three key areas: Optimizing the infrastructure to deliver workloads that drive better performance, scalability and efficiency. Workloads have unique characteristics that run more efficiently when matched with the right computing resources. These efficiencies are becoming critical to achieving the service quality and business outcomes required by the business. It’s also about service management – only IBM offers integrated service management across the business and IT architecture , development, and operations. The growing complexity of IT systems demands that sprawling processes become standardized services that are efficient, secure and easy to access. It’s important for businesses to have the visibility, control and automation needed to adapt quickly to changing business requirements and to accelerate the delivery of high quality services. We also know that to meet the changing needs of businesses, we need to offer our clients choice – the choice and flexibility found with our delivery options . So, for example, we can provide project-based services, managed services, strategic outsourcing and cloud computing. We look at options like cloud and workload optimized systems as new consumption and delivery models that helps optimize workloads for greater efficiency, productivity and control. A workload optimized approach : Optimizing the infrastructure around workloads for better performance, scalability and efficiency. Integrated Service management – that provides visibility, control and automation across all IT and business assets. Flexible delivery choices: – traditional ones like managed services, strategic outsourcing and new options like cloud and Smart Business offerings that are optimized around various workloads.