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May hotel 2014 twitter ppt

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Phil Gee Goldberg
Phil Gee Goldberg
MarketingTechnologyBusiness
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Who are we? Online Guru 6 years Team of 8 What do we do? Set up social media Train social media Manage social media Responsive Websites Brochure websites Email Marketing Clients? Any local businesses Any national business Any hotel!!
Aims of this session  To give you an valuable insight into the main Social Media players  To explain best practice and etiquette  To identify the important features offered by Twitter  To discuss how to gain more followers and to turn them into customers
First Things First All roads lead to your website Run them all in sync for an effective R.O.I
How effective is your website?  Over 30% of your social media followers will look at your website.  Will they want to do business with you?  Is your website up to date?  Is it responsive?  Does it have the information you are tweeting about on it?  Can you convert visitors into customers?
Contact Forms Free Tips Sign Up
Booking Form Join Our VIP Club
The Power Of Blogging  Set up a blog on your website Eg: www.yourdomain.com/blog  Post weekly news  Link to and from Social Media
Try to post a blog post once a week
What is Social Media?
P.O.S.T  P for PLATFORM Where are my people hanging out?  Ofor OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc?  Sfor STRATEGY What shall I talk about? How often? Who will do this?  T for TECHNOLOGY What software/gadgets/analytics shall I use?
Social media etiquette Act as you would at a cocktail party/networking event!
But WHAT shall I talk about?  History of the hotel  Features of the hotel  Guest photos, Food photos, Room photos  Staff/Team  Customer reviews  Local area history, places of interest  Local event, weather, news  Breaking news nationally/internationally  National holidays, National events  Celebrities in hotels/holidays  Hotel sector  Funny cartoons/sayings
Funny
Funny
Which Platform Should I Use ?
 Has over 1 billion active users  It is estimated that 1 in every 13 people has a Facebook account.  On average, 250 million photos are updated every day.  More than 2 billion posts are liked and commented on daily.  Age of average user is 38 and is rising.
235 million active users. Google+ affects search results on Google, if someone is in your circles their content will have a higher page rank in your searches. Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.
Has 200+ million users 51% of active Twitter users follow companies, brands or products It now only takes up to once week to hit a billion tweets across Twitter. Great for driving traffic to websites
LinkedIn has up to 200 million users. 90.9% use the free version of Linkedin, but the rest have an upgraded paid account. LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses. For B2B it is essential to be on there
Faster growing than Facebook has EVER been Mainly female users aged 30+ in higher income bracket It is a standalone network like LinkedIn and there is hardly any crossover usage. Users have it to communicate through imagery
 Percentage of Instagram users that log in at least once a day is 70%  Over 200 million users  43% of top 100 brands post daily on Instagram  Only used on mobile devices  Can use different filters to make photo look better
TWITTER 32% of 15 million UK users use Twitter daily
How do you set up an account?
Go To www.namechk.com
Twitter Lingo  To Tweet is to post an update  To Follow-You get their updates  Follower follows you and gets your updates  @reply-A public message  Direct Message (DM) goes to their inbox  Hashtag ~ Groups words together and highlights them  Retweet (RT) Shares a post to their followers  Lists-To keep a track on a group of accounts  Trending-Most popular words at the moment  Promote-Push your account or Tweets and payment
MAKING A TWEET
CONNECT PAGE
HASHTAGS 1) Use to highlight keywords #websites #socialmedia #liverpool 2) Use to show emotion #soexcited #reallybusy 3) Use for competitions etc to win, tweet answer using #gurucomp
DIRECT MESSAGES
Twitter Do’s and Don’ts Don’t link to Facebook Use keywords in biography Add your website/location Tweet regularly Use Bit.ly account Use Hootsuite/Buffer Use Google Analytics
Social Media Hotel Tips  Competition – Post a guest pic to win a weekend for 2  Check in at Hotel to get a free coffee/upgrade etc  Use @ of local attractions and they will retweet  Invite guests to leave reviews on Google/Trip Advisor  Always respond to reviews both good and bad!!  Upload a video of the local area and hotel on YouTube  Get listed on Google Maps  Use Pinterest boards for different aspects of local/hotel
Add Social Media feeds onto your website
SUCCESS STORIES Local interior design Firm secured deal To design interior for Worlds most expensive flat At £27m from Interactions on Twitter
SUCCESS STORIES Local kitchen firm Sold an ex display Kitchen worth Over £20,000 from a single tweet
SUCCESS STORIES Local accountants Have attracted 7 new clients in 2013 worth Over £10,000 in Business from interactions on Social Media
SUCCESS STORIES Local home store Sold a bath from their online store for £1499 From a single tweet at 2am on a Sunday morning
SUCCESS STORIES Online Guru have Attracted over 30 New website and Social media clients In the past 3 years Through our Social Media activity!!
“GET TWEETING” Mention this @onlineguruUK session in a tweet and we will give you another 1 hour bespoke strategy Consultation FREE!!!! FEEDBACK FORM

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May hotel 2014 twitter ppt

  • 1.
  • 2. Who are we? Online Guru 6 years Team of 8 What do we do? Set up social media Train social media Manage social media Responsive Websites Brochure websites Email Marketing Clients? Any local businesses Any national business Any hotel!!
  • 3. Aims of this session  To give you an valuable insight into the main Social Media players  To explain best practice and etiquette  To identify the important features offered by Twitter  To discuss how to gain more followers and to turn them into customers
  • 4. First Things First All roads lead to your website Run them all in sync for an effective R.O.I
  • 5. How effective is your website?  Over 30% of your social media followers will look at your website.  Will they want to do business with you?  Is your website up to date?  Is it responsive?  Does it have the information you are tweeting about on it?  Can you convert visitors into customers?
  • 6.
  • 9. The Power Of Blogging  Set up a blog on your website Eg: www.yourdomain.com/blog  Post weekly news  Link to and from Social Media
  • 10. Try to post a blog post once a week
  • 11. What is Social Media?
  • 12. P.O.S.T  P for PLATFORM Where are my people hanging out?  Ofor OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc?  Sfor STRATEGY What shall I talk about? How often? Who will do this?  T for TECHNOLOGY What software/gadgets/analytics shall I use?
  • 13. Social media etiquette Act as you would at a cocktail party/networking event!
  • 14. But WHAT shall I talk about?  History of the hotel  Features of the hotel  Guest photos, Food photos, Room photos  Staff/Team  Customer reviews  Local area history, places of interest  Local event, weather, news  Breaking news nationally/internationally  National holidays, National events  Celebrities in hotels/holidays  Hotel sector  Funny cartoons/sayings
  • 15. Funny
  • 16. Funny
  • 18.  Has over 1 billion active users  It is estimated that 1 in every 13 people has a Facebook account.  On average, 250 million photos are updated every day.  More than 2 billion posts are liked and commented on daily.  Age of average user is 38 and is rising.
  • 19. 235 million active users. Google+ affects search results on Google, if someone is in your circles their content will have a higher page rank in your searches. Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.
  • 20. Has 200+ million users 51% of active Twitter users follow companies, brands or products It now only takes up to once week to hit a billion tweets across Twitter. Great for driving traffic to websites
  • 21. LinkedIn has up to 200 million users. 90.9% use the free version of Linkedin, but the rest have an upgraded paid account. LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses. For B2B it is essential to be on there
  • 22. Faster growing than Facebook has EVER been Mainly female users aged 30+ in higher income bracket It is a standalone network like LinkedIn and there is hardly any crossover usage. Users have it to communicate through imagery
  • 23.  Percentage of Instagram users that log in at least once a day is 70%  Over 200 million users  43% of top 100 brands post daily on Instagram  Only used on mobile devices  Can use different filters to make photo look better
  • 24. TWITTER 32% of 15 million UK users use Twitter daily
  • 25. How do you set up an account?
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Twitter Lingo  To Tweet is to post an update  To Follow-You get their updates  Follower follows you and gets your updates  @reply-A public message  Direct Message (DM) goes to their inbox  Hashtag ~ Groups words together and highlights them  Retweet (RT) Shares a post to their followers  Lists-To keep a track on a group of accounts  Trending-Most popular words at the moment  Promote-Push your account or Tweets and payment
  • 35.
  • 36.
  • 37.
  • 38.
  • 40. HASHTAGS 1) Use to highlight keywords #websites #socialmedia #liverpool 2) Use to show emotion #soexcited #reallybusy 3) Use for competitions etc to win, tweet answer using #gurucomp
  • 42. Twitter Do’s and Don’ts Don’t link to Facebook Use keywords in biography Add your website/location Tweet regularly Use Bit.ly account Use Hootsuite/Buffer Use Google Analytics
  • 43. Social Media Hotel Tips  Competition – Post a guest pic to win a weekend for 2  Check in at Hotel to get a free coffee/upgrade etc  Use @ of local attractions and they will retweet  Invite guests to leave reviews on Google/Trip Advisor  Always respond to reviews both good and bad!!  Upload a video of the local area and hotel on YouTube  Get listed on Google Maps  Use Pinterest boards for different aspects of local/hotel
  • 44. Add Social Media feeds onto your website
  • 45.
  • 46. SUCCESS STORIES Local interior design Firm secured deal To design interior for Worlds most expensive flat At £27m from Interactions on Twitter
  • 47. SUCCESS STORIES Local kitchen firm Sold an ex display Kitchen worth Over £20,000 from a single tweet
  • 48. SUCCESS STORIES Local accountants Have attracted 7 new clients in 2013 worth Over £10,000 in Business from interactions on Social Media
  • 49. SUCCESS STORIES Local home store Sold a bath from their online store for £1499 From a single tweet at 2am on a Sunday morning
  • 50. SUCCESS STORIES Online Guru have Attracted over 30 New website and Social media clients In the past 3 years Through our Social Media activity!!
  • 51. “GET TWEETING” Mention this @onlineguruUK session in a tweet and we will give you another 1 hour bespoke strategy Consultation FREE!!!! FEEDBACK FORM