1. EVALUATION
Question 3
Olivia Kelly

2. What have you learned from
your audience feedback?

3. Images of online survey Questionnaire hand-out

4. Audience research…
We provided our audience research using the likes of social
working in order to gain a wide variety of an audience to
learn about what it is they like about the indie genre. Social
networking enabled us to connect with a variety of people
with different interests in music and their own views and
opinions on what works and what doesn’t within music
videos, in particular those within the indie genre. We
developed an online survey, people were then allowed to
fill the questionnaire out online. However, social
networking is not always available to everyone, therefore
we printed off the questionnaire itself to get feedback
quicker and more efficiently, this then allowed us to gain
ideas along the research stage as we were able to interact
with people as they filled out the hand-out. Eventually, we
were allowed to then gain a target audience for our own
music video.

5. What have we learnt?
People have different music interests, therefore we found that it
is not always easy to appeal to everybody. Our target audience
for our music video is within the age group of 13-20, for that
reason, different parts of our video appeal to different ages
within the range in which we wish to target. Including
conventions of the indie genre within our music video was
important to attract our target audience, as they will already be
familiar with the genre and what is usually expected to be found
within them. The indie genre appeals more to teenagers,
therefore we decided to get the majority of the questionnaires
that were filled out and the overall feedback from that particular
age range. Teenagers that enjoy the indie genre will be fond of
the visuals amplifying the lyrics within an indie music video, this
linking to Goodwin’s features, therefore our video is likely to
interest them more by including this. There are not many lyrics
within the song we chose by Lemaitre – “Blue Shift”, for that
reason this made the visuals and the music, for instance the beat
of the song, illustrate one another.

6. Audience feedback…
The feedback for our music video was crucial to us in order to improve
on anything that the audience felt didn’t always work. The overall
feedback was generally positive as the digipak, the magazine
advertisement and our music video itself linked well together. We
also included the correct genre conventions for our music video and
the character was relatively relatable to our audience, for example
what is stereotypically expected of teenagers e.g. lounging around
on the sofa and the drinking culture shown within our video. We did
receive a limited amount of criticism, in particular due to the editing
of our music video, however criticism helps us immensely to improve
within any other future media products. The feedback helped us in
particular when deciding on a central image for both our digipak and
magazine advertisement in order to connect them together with the
music video, as it was suggested we use the same image
throughout, rather than our initial ideas to use a variety of other
images.