The document discusses intertextuality and postmodernism, defining them as references to other texts and challenging fixed ideas and meanings in texts. It then provides examples of intertextuality from the music videos for "Telephone" by Lady Gaga and Beyonce and "The Hell Song" by Sum 41, noting references to other works, celebrities, products, and symbols in both videos.

1. Intertexuality and
Postmodernism

2. What is intertexuality and
postmodernism?
In todays lesson we looked at and understood the terms
intertexuality and postmodernism, and then applied
them to existing music videos.
- Intertexuality: reference to another text – author’s
borrowing or transformation of a prior text or readers
referencing to one text in reading another.
- Postmodernism: challenging fixed ideas and meanings
of texts, reactions to old ‘modern’ and then changing
them into something new with or without purpose. A
distinction between high and low culture.

3. We looked at…
Lady Gaga ft Beyonce – ‘Telephone’

4. From this video we learnt:
• The beginning of the music video looks familiar to a film.
• Product placement was seen through the use of Coke cans
within the artists hair, and an LG mobile phone with the use
of the Virgin mobile network.
• Polaroid camera and photobooth.
• The ‘Pussy wagon’ from the well known film Kill Bill.
• References to other Lady Gaga videos were seen such as
her Mini Mouse glasses.
• The use of beats earphones and the symbol on the laptop.
• Dating website was also noticed.

5. We also looked at…
Sum 41 – ‘The Hell Song’

6. From this video we learnt:
• Throughout the music video there are constant references
to famous celebrities through the use of dolls e.g.
• Spice Girls
• Metallica
• Jesus
• The Osbourne’s
• George Bush
• Destiny’s Child
• Napster
• Statue of Liberty
• Marilyn Manson