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Studying Simon Sinek: Start With the Golden Circle

by Educator at Full Sail University on Sep 14, 2012

  • 63,497 views

Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in ...

Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.

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  • ohmgrrl Chiara Ojeda, Educator at Full Sail University @tamaraschenk1 I had a conversation with my co-teacher about branding today that definitely gels with what you are saying, Tamara! People want story, meaning, and a cause--what is easy--it's really knowing why we do what we do that is the challenge! 1 year ago
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  • tamaraschenk1 Tamara Schenk, Research Director at Miller Heiman Research Institute There is one source, where inspiration, creativity and innovation comes from - from the inside, from our heart, from our soul, derived from our own purpose we have on planet Earth.
    But the way we are selling to drive our customer's outcomes is working from the outside-in, backwards from the customer's journey. Customer are interested in what something MEANS for them, for their specific challenge, for their business results. They are no longer interested in what a product DOES or what it IS - that's all available online. They define what's valuable for them.
    So, we need to master two ways: First, from the inside to develop great products and services, always anticipating what could be valuable for the customers. Second, from the outside, the way we are selling respectively we are enabling our customers to buy, according to their journey.
    1 year ago
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  • slidesthatrock Slides That Rock at Slides That Rock @ohmgrrl another great deck. Rocking! 1 year ago
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  • DrAshCasey Ashley Casey at Ashley Casey @ohmgrrl Thanks...great fonts...and good to know what works. 1 year ago
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  • ohmgrrl Chiara Ojeda, Educator at Full Sail University @DrAshCasey hey Ashley! Thank you! The main typeface is Indy Pimp, and the other is my fave, Helvetica Neue (ultra light). 1 year ago
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  • DrAshCasey Ashley Casey at Ashley Casey Fantastic presentation. Loved the colours and the theme. What fonts did you use? 1 year ago
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  • ohmgrrl Chiara Ojeda, Educator at Full Sail University @mrcoryjim Thanks! Well, considering that I expect the same of them, I hope so too. Their application of the design ideas we cover in class gives me hope that we are exiting the 'death by PowerPoint' period. 1 year ago
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  • mrcoryjim EMPOWERED PRESENTATIONS! | Design | Workshops | Training at EMPOWERED PRESENTATIONS! | Design | Workshops | Training Good one Chiara! Keep it up! Hope your students appreciate your hard work! : ) 1 year ago
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  • ohmgrrl Chiara Ojeda, Educator at Full Sail University @karinchen51 Thank you! 1 year ago
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  • karinchen51 karinchen51 Hervorragende und gut erstellte Präsentation - vielen Dank 1 year ago
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Studying Simon Sinek: Start With the Golden Circle Studying Simon Sinek: Start With the Golden Circle Presentation Transcript