Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in ...
Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.
Chiara Ojeda, Educator at Full Sail University@tamaraschenk1 I had a conversation with my co-teacher about branding today that definitely gels with what you are saying, Tamara! People want story, meaning, and a cause--what is easy--it's really knowing why we do what we do that is the challenge!8 months ago
Are you sure you want to
Tamara Schenk, VP Sales Enablement at T-Systems International GmbHThere is one source, where inspiration, creativity and innovation comes from - from the inside, from our heart, from our soul, derived from our own purpose we have on planet Earth. But the way we are selling to drive our customer's outcomes is working from the outside-in, backwards from the customer's journey. Customer are interested in what something MEANS for them, for their specific challenge, for their business results. They are no longer interested in what a product DOES or what it IS - that's all available online. They define what's valuable for them. So, we need to master two ways: First, from the inside to develop great products and services, always anticipating what could be valuable for the customers. Second, from the outside, the way we are selling respectively we are enabling our customers to buy, according to their journey.8 months ago
Ashley Casey at Ashley CaseyFantastic presentation. Loved the colours and the theme. What fonts did you use?8 months ago
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Chiara Ojeda, Educator at Full Sail University@mrcoryjim Thanks! Well, considering that I expect the same of them, I hope so too. Their application of the design ideas we cover in class gives me hope that we are exiting the 'death by PowerPoint' period.8 months ago
How & WhyLimbic Brain & Amygdalapurpose decision-makingcontext instinctemotion no language
What’s Wrongwith What?
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first”
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding The best minds
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley (Gave Up Because he Wasn’t first) Focused on being “first” Excellent market conditions Sufficient funding The best minds
What’s rightabout why?
The Wright Brothers
The Wright Brothers No notoriety
The Wright Brothers No notoriety The right people
The Wright Brothers No notoriety The right people No funding
The Wright Brothers No notoriety The right people No funding Belief in the promise of flight
The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903) No notoriety The right people No funding Belief in the promise of flight
Why doesWhy work?
We follow those who lead, notfor them, but for ourselves. Andits those who start with "why" thathave the ability to inspire thosearound them or find others whoinspire them. --Simon Sinek
One man,one speech,immeasurable impact.
Start withthe golden circle
Start with Why
Sources:Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio Hardcover: New York, 2009.Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com. TED: Ideas worth spreading. Retrieved September 14, 2012, from http:// www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Images: Sun (slide 1): jenny downing via FlickrGolden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr Steve Jobs: acaben via Flickr Orville and Wilbur Wright: Wikimedia Commons Martin Luther King, Jr.: Library of Congress Brain Scan (slide 5): Health Research Board via Flickr O is for Occipital (slides 13-14): Illuminaut via Flickr Samuel Pierpont Langley: Wikimedia Commons March on Washington (slide 31): Wikimedia Commons
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