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Reference: goodreads.com
A Collection of Quotes
from
Simon Sinek
Infographic published by Neil Beyersdorf
neil-beyersdorf.branded.me/
Simon Sinek is an author, motivational
speaker best k...
Infographic published by Neil Beyersdorf
linkedin.com/in/neilbeyersdorf
The Golden Circle
What
Every organization on the p...
“People don’t buy
“what” you do,
they buy “why”
you do it.”
- Simon Sinek
Infographic published by Neil Beyersdorf
linkedi...
“For values or
guiding principles
to be truly
effective, they
have to be verbs.”
- Simon Sinek
Infographic published by Ne...
“If you’re not
consistent in the
things you say and
do, no one will
know what you
believe.”
- Simon SinekInfographic publi...
“If you hire people just
because they can do a
job, they’ll work for your
money. But if you hire
people who believe what
y...
“If you don't
understand
people, you don't
understand
business.”
- Simon Sinek
Infographic published by Neil Beyersdorf
li...
“Every company,
organization or group
with the ability to inspire
starts with a person or
small group of people
who were i...
“It’s not just WHAT or
HOW you do things
that matters; what
matters more is that
WHAT and HOW you do
things is consistent
...
“We're not good at
everything, we're not
good by ourselves. Our
ability to build trust
and relationships is the
key to our...
“Words may inspire,
but only action creates
change. Most of us live
our lives by accident we
live life as it happens.
Fulf...
“Great companies
don't hire skilled
people and motivate
them, they hire
already motivated
people and inspire
them.”
- Simo...
“For great leaders, The
Golden Circle is in
balance. They are in
pursuit of WHY, they hold
themselves accountable
to HOW t...
“If the leader of the
organization can’t clearly
articulate WHY the
organization exists in
terms beyond its
products or se...
“Being the leader means
you hold the highest rank,
either by earning it, good
fortune or navigating
internal politics. Lea...
“Those who are inspired are
willing to pay a premium or
endure inconvenience, even
personal suffering. Those who
are able ...
“All we have is the undying
belief of this one person of a
world that exists in the future
and his ability to communicate
...
“Addicted to the short-term results,
business today has largely become a
series of quick fixes added on one
after another ...
“Because the work we’re
doing now is better than
the work we were doing
six months ago. And the
work we’ll be doing six
mo...
“The goal of business
should not be to do
business with anyone
who simply wants what
you have. It should be
to focus on th...
“Companies that fail to
communicate a sense of
WHY force us to make
decisions with only
empirical evidence. This
is why th...
“It’s worth
repeating: people
don’t buy WHAT
you do, they buy
WHY you do it.”
- Simon Sinek
Infographic published by Neil ...
“Great leaders are those
who trust their gut. They
are those who
understand the art
before the science. They
win hearts be...
“There are only
two ways to
influence human
behavior: you can
manipulate it or
you can inspire it.”
- Simon SinekInfograph...
“When faced with a
result that doesn’t
go according to
plan, a series of
perfectly effective
short-term tactics.”
- Simon ...
“We say WHAT we
do, we sometimes
say HOW we do it,
but we rarely say
WHY we do WHAT
we do.”
- Simon SinekInfographic publi...
“This is important
because our behavior is
affected by our
assumptions or our
perceived truths. We
make decisions based
on...
“There are many
ways to motivate
people to do things,
but loyalty comes
from the ability to
inspire people.”
- Simon Sinek...
“Our need to
belong is not
rational, but it is a
constant that exists
across all people in
all cultures.”
- Simon Sinek
In...
“Great leaders and
great organizations are
good at seeing what
most of us can’t see.
They are good at giving
us things we ...
“You have to
be careful
what you
think you
know.”
- Simon SinekInfographic published by Neil Beyersdorf
linkedin.com/in/ne...
“Finding WHY
is a process of
discovery, not
invention.”
- Simon Sinek
Infographic published by Neil Beyersdorf
linkedin.co...
“You don’t hire
for skills, you
hire for attitude.
You can always
teach skills.”
- Simon Sinek
Infographic published by Ne...
“Every day, the
competition is
doing something
new, something
better.”
- Simon Sinek
Infographic published by Neil Beyersd...
“Those who truly
lead are able to
create a following of
people who act not
because they were
swayed, but because
they were...
“Only when the WHY
is clear and when
people believe what
you believe can a
true loyal
relationship
develop.”
- Simon Sinek...
“There are many ways to
motivate people to do
things, but loyalty comes
from the ability to inspire
people. Only when the
...
“There are leaders
and there are those
who lead. Leaders
hold a position of
power or influence.
Those who lead
inspire us....
“Those who lead are
able to do so because
those who follow
trust that the
decisions made at the
top have the best
interest...
“It’s not Bill Gates’s
passion for computers
that inspires us, it’s
his undying optimism
that even the most
complicated pr...
“Those who lead are able to
do so because those who
follow trust that the
decisions made at the top
have the best interest...
“However, if we’re starting
with the wrong questions,
if we don’t understand the
cause, then even the right
answers will a...
“Many companies
have star employees
and star salesmen and
so on, but few have a
culture that produces
great people as a ru...
“Leadership is
the ability to rally
people not for a
single event, but
for years.”
- Simon Sinek
Infographic published by ...
“Regardless of
WHAT we do in our
lives, our WHY—
our driving
purpose, cause or
belief—never
changes.”
- Simon SinekInfogra...
“Henry Ford
summed it up best.
“If I had asked
people what they
wanted,” he said,
“they would have
said a faster horse.””
...
“Great leaders, in contrast, are
able to inspire people to act.
Those who are able to inspire
give people a sense of purpo...
“This relationship starts to clarify
the difference between a vision
statement and a mission statement
in an organization....
“We are drawn to leaders
and organizations that are
good at communicating
what they believe. Their
ability to make us feel...
“Cultures are groups of
people who come together
around a common set of
values and beliefs. When we
share values and belie...
“All organizations start with
WHY, but only the great ones
keep their WHY clear year after
year. Those who forget WHY
they...
“Charisma has nothing to do
with energy; it comes from a
clarity of WHY. It comes from
absolute conviction in an ideal
big...
“The farther right you go on the curve,
the more you will encounter the clients
and customers who may need what you
have, ...
“If the leader of the
organization can’t clearly
articulate WHY the
organization exists in
terms beyond its
products or se...
“Average companies
give their people
something to work on.
In contrast, the most
innovative
organizations give their
peopl...
“Leadership
requires two things:
a vision of the
world that does not
yet exist and the
ability to
communicate it.”
- Simon...
“The lack of a clear set of
values and beliefs, along
with the weak culture that
resulted, created the
conditions for an e...
“The role of a leader is
not to come up with
all the great ideas. The
role of a leader is to
create an environment
in whic...
“If they had started
their sales pitch with
WHY the product
existed in the first
place, the product itself
would have beco...
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A Collection of Quotes from Simon Sinek

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A collection of quotes from author, motivational speaker best known for popularizing the concept of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership, Simon Sinek.

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A Collection of Quotes from Simon Sinek

  1. 1. Reference: goodreads.com A Collection of Quotes from Simon Sinek
  2. 2. Infographic published by Neil Beyersdorf neil-beyersdorf.branded.me/ Simon Sinek is an author, motivational speaker best known for popularizing the concept of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all . Born: October 9, 1973 , Wimbledon, London, United Kingdom Reference: Wikipedia
  3. 3. Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf The Golden Circle What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists. Simon Sinek discusses the principal behind every successful person and business. A simple but powerful model for how leaders inspire action, starting with a "Golden Circle" and the question "Why? “ "First why and then trust." - Simon Sinek
  4. 4. “People don’t buy “what” you do, they buy “why” you do it.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  5. 5. “For values or guiding principles to be truly effective, they have to be verbs.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  6. 6. “If you’re not consistent in the things you say and do, no one will know what you believe.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  7. 7. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  8. 8. “If you don't understand people, you don't understand business.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  9. 9. “Every company, organization or group with the ability to inspire starts with a person or small group of people who were inspired to do something bigger than themselves.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  10. 10. “It’s not just WHAT or HOW you do things that matters; what matters more is that WHAT and HOW you do things is consistent with your WHY.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  11. 11. “We're not good at everything, we're not good by ourselves. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as idea makers.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  12. 12. “Words may inspire, but only action creates change. Most of us live our lives by accident we live life as it happens. Fulfillment comes when we live our lives on purpose.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  13. 13. “Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  14. 14. “For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and WHAT they do serves as the tangible proof of what they believe.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  15. 15. “If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  16. 16. “Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  17. 17. “Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people— supporters, voters, customers, workers—who act for the good of the whole not because they have to, but because they want to.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  18. 18. “All we have is the undying belief of this one person of a world that exists in the future and his ability to communicate it in a way that lets us imagine it as clearly. All leaders must have two things: they must have a vision of the world that does not exist and they must have the ability to communicate it.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  19. 19. “Addicted to the short-term results, business today has largely become a series of quick fixes added on one after another after another. The short-term tactics have become so sophisticated that an entire economy has developed to service the manipulations, equipped with statistics and quasi-science. Direct marketing companies, for example, offer calculations about which words will get the best results on each piece of direct mail they send out.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  20. 20. “Because the work we’re doing now is better than the work we were doing six months ago. And the work we’ll be doing six months from now will be better than the work we’re doing today.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  21. 21. “The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  22. 22. “Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  23. 23. “It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  24. 24. “Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  25. 25. “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  26. 26. “When faced with a result that doesn’t go according to plan, a series of perfectly effective short-term tactics.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  27. 27. “We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do WHAT we do.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  28. 28. “This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  29. 29. “There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  30. 30. “Our need to belong is not rational, but it is a constant that exists across all people in all cultures.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  31. 31. “Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  32. 32. “You have to be careful what you think you know.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  33. 33. “Finding WHY is a process of discovery, not invention.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  34. 34. “You don’t hire for skills, you hire for attitude. You can always teach skills.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  35. 35. “Every day, the competition is doing something new, something better.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  36. 36. “Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  37. 37. “Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  38. 38. “There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  39. 39. “There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  40. 40. “Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  41. 41. “It’s not Bill Gates’s passion for computers that inspires us, it’s his undying optimism that even the most complicated problems can be solved.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  42. 42. “Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart. In turn, those who trust work hard because they feel like they are working for something bigger than themselves.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  43. 43. “However, if we’re starting with the wrong questions, if we don’t understand the cause, then even the right answers will always steer us wrong . . . eventually. The truth, you see, is always revealed . . . eventually.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  44. 44. “Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  45. 45. “Leadership is the ability to rally people not for a single event, but for years.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  46. 46. “Regardless of WHAT we do in our lives, our WHY— our driving purpose, cause or belief—never changes.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  47. 47. “Henry Ford summed it up best. “If I had asked people what they wanted,” he said, “they would have said a faster horse.”” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  48. 48. “Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  49. 49. “This relationship starts to clarify the difference between a vision statement and a mission statement in an organization. The vision is the public statement of the founder’s intent, WHY the company exists. It is literally the vision of a future that does not yet exist. The mission statement is a description of the route, the guiding principles—HOW the company intends to create that future.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  50. 50. “We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  51. 51. “Cultures are groups of people who come together around a common set of values and beliefs. When we share values and beliefs with others, we form trust. Trust of others allows us to rely on others to help protect our children and ensure our personal survival.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  52. 52. “All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  53. 53. “Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  54. 54. “The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don't necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it's never enough. Everything usually boils down to price with them. They are rarely loyal. They rarely give referrals and sometimes you may even wonder out loud why you still do business with them. "They just don't get it," our gut tells us. The importance of identifying this group is so that you can avoid doing business with them.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  55. 55. “If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  56. 56. “Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  57. 57. “Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  58. 58. “The lack of a clear set of values and beliefs, along with the weak culture that resulted, created the conditions for an every- man-for-himself environment, the long-term impact of which could yield little else than disaster. This is caveman stuff.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  59. 59. “The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.” - Simon Sinek Infographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf
  60. 60. “If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause—proof of WHY.” - Simon SinekInfographic published by Neil Beyersdorf linkedin.com/in/neilbeyersdorf

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