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WITH
What is the
Golden Circle?
“It is a principle grounded in the
tenets of biology” – Simon Sinek
Why
How
What
What
Neocortex
Controls the
-Rational
-Factual
-Logical
-Detail-oriented
-Textual
-Statistical
Why
HowLimbic Brain & Amygdala
-Purpose
-Decision-making
-Context
-Instinct
-Emotion
-No Language
“When we communicate from the outside in, people
understand vast amounts of information, but is doesn’t
drive decision-making.” --Simon Sinek
Samuel Langley
Race to build the first airplane
-Focused on being “first”
-Excellent funding
-Gathered the best minds
-Excellent development team
Gave up because he wasn’t first
What’s Right
About Why?
The Wright Brothers
Credited with the first man-powered flight, December 17, 1903
No outside funding
Not seeking fame
The right people on board
Belief/faith in the promise of flight
We follow those who
lead, not for them, but
for ourselves. And it’s
those who start with
“why” that have the
ability to inspire those
around them or find
others who inspire
them.
Simon Sinek
One Man
One Dream
Immeasurable Impact
Start with
Why

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