![Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a view of
himself as a certain kind of person and to prepare the
judge."--Aristotle](https://image.slidesharecdn.com/ideate-140312150726-phpapp01/75/ideate-create-and-develop-worldchanging-ideas-60-2048.jpg?cb=1665173230)
Ideate! Create and Develop World-Changing Ideas
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Ideate! Create and Develop World-Changing Ideas
- 2. you’ve been given the opportunity to present your idea to the world. So... http://www.flickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/
- 3. --your idea will either live or die. This is your chance http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/
- 4. create content that propels your idea into the hearts and minds of your audience... How do you? http://www.flickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/
- 6. Network designed by Brennan Novak from The Noun Project This is a guide to Developing
- 7. Network designed by Brennan Novak from The Noun Project Changing World
- 8. ideas
- 11. Visual Design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
- 12. Delivery & Execution Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage
- 13. to ideateFirst, generate good ideas
- 14. Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte generatevia divergent and convergent thinking
- 15. Idea Collection Idea Creation Convergent thinking; collect information from every source possible. Divergent thinking; invent new ideas, take risks, be gutsy. Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
- 16. “When panning for gold, prospectors scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget.” Gold designed by Benjamin Orlovski from The Noun Project Nancy Duarte, Resonate
- 19. Without audience, an idea is hollow. p://www.flickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/
- 20. Refineget to the core of your message
- 21. superfluous or tangential elements. Chip and Dan Heath, Made to Stick http://commons.wikimedia.org/wiki/File:Jordens_inre.svg To get to the core, we must weed out
- 23. your point of view articulate what you want your audience to believe
- 24. so what? ?Thinking designed by James Fenton from The Noun Project why it should matter to your audience
- 26. to ideateUnderstand what persuasion means
- 27. “In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech. Aristotle
- 28. Analytical (head) Logic and analysis Reasoning and rationality Emotional (heart) Passion and feelings Sentimentality and sincerity Emotional (gut) Humor and instinct Impulse and spontaneity Emotional (groin) Passion and sexuality Power and universality Man designed by trasnik from The Noun Project Source: Nancy Duarte, Resonate
- 29. Your idea is the The USS Enterprise Imagine z
- 30. qKirk emotional effect of speaker’s words z aspeaker’s credibility, ethical speaking BonesSpock arrangement, evidence, and logic w Head, heart, and gut all work together
- 31. to ideateApply SUCCESs to developing strong content
- 33. SIMPLE ideas help audiences decide Make it stick (Heath, C. and Heath, D.)
- 35. “In tough times, we'll see problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal- clear direction--show people where to go, how to act, what destination to pursue. chip and Dan heath On analysis paralysis
- 36. Keep your big idea simple http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
- 37. SIMPLIFY logic and arrangement to clarify your idea (Heath, C. and Heath, D.)Make it stick
- 38. organizeTo motivate the audience to action
- 39. What is What could be New Bliss Call to Adventure Call to ActionThe gap between what is and what could be shows the audience how different the world can be with your idea in place. Clearly define what you want your audience to do and how they should do it. The world without your idea The world with your idea The world with your idea actualized Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc. To motivate, use Nancy Duarte’s SPARKLINE
- 40. “All good presentations...convey and resolve some kind of conflict or imbalance. The sense of discord is what makes audiences care enough to get on board. Nancy Duarte On conflict & contrast
- 41. Open with PUNCH Personal, Unexpected, Novel, Challenging. Humorous (Reynolds 2011) Establish NEED Highlight a problem for the audience. Provide a SOLUTION Present your big idea as the solution. Help them VISUALIZE What will happen with this idea in action? What will happen without it? Move them to ACTION Motivate the audience to act. yes To motivate, use Monroe’s motivated sequence
- 42. Simple Data concretizes your idea
- 44. 75% 25% Users with no privacy settings Users with privacy settings point the audience to the conclusion Privacy on Facebook Source: Brian Honigman, Huffington Post
- 45. highlight what’s important 0 22500 45000 67500 90000 Number of posts in 30 days Brazil Egypt USA Turkey Spain Source: Brian Honigman, Huffington Post
- 46. 25%of Facebook users have no privacy settings. http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/ use data in the right way
- 47. “...you don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act. chip and Dan heath On Simplicity
- 48. THE UNEXPECTED cannot be ignored Make it stick (Heath, C. and Heath, D.)
- 49. “a mental codification of experience that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli. Schema
- 50. What we think based on experience
- 51. “Our schemas are like guessing machines. Schemas help us predict what will happen and, consequently, how we should make decisions. chip and Dan heath On schemas
- 53. “Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred. chip and Dan heath On surprise
- 54. CONCRETE ideas create mental “hooks” (Heath, C. and Heath, D.)Make it stick
- 55. Velcro theory of memory http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
- 58. http://www.flickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/ Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory. chip and Dan heath
- 59. CREDIBILITY is what prepares one to be persuaded (Heath, C. and Heath, D.)Make it stick
- 60. Huzzah Vintage "Since rhetoric is concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge."--Aristotle
- 61. http://www.flickr.com/photos/boltron/3212284622/sizes/l/in/photostream/ http://www.flickr.com/photos/eschipul/2256923368/sizes/l/in/photostream/ Authority Case Studies http://www.flickr.com/photos/dsevilla/1910384749/http://www.flickr.com/photos/hamed/512309138/sizes/l/in/photostream//l/in/ Media Statistics External Credibility
- 62. http://www.flickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/ http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ http://www.flickr.com/photos/unconstructive_bry/2458352654/sizes/l/in/photostream/ http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ Personal Experience Common Ground Demeanor & Attire Reputation internal Credibility
- 63. EMOTION is the seat of decision making (Heath, C. and Heath, D.)Make it stick
- 64. http://www.flickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/ “The Empathic Civilization” Jeremy Rifkin, RSAnimates
- 65. Empathy is key http://www.flickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/ to emotional connection
- 66. “...it's from this more emotional region that hunches, hypotheses, and passions are generated--big ideas need those too.” (Nancy Duarte, Resonate)
- 67. STORIES contextualize and realize your idea (Heath, C. and Heath, D.)Make it stick
- 68. Great stories have Structure EXPOSITION Rising Action CLIMAX Falling Action DENOUEMENT (Duarte, 2012) Act Three Mid-point Act One Resolution Act Two Set-up Confrontation 1st half 2nd half
- 70. “Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to. Seth Godin On great stories
- 71. What’s next in the process?
- 72. Learn visual design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project Read Watch Click-throughClick-through } }
- 73. learn delivery Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage Read Click-through Click-through } } }
- 75. References Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http:// publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press. Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley. Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media. Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http:// sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/60934/analysis-paralysis Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus- lasting-change Heath, C., & Heath, D. (n.d.). Made to Stick:The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/1589725/made-stick-birth-sticky-idea Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House. Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.