Successful RFID technology in automotive industry for enhanced & efficient customer service delivery.

1. RFID at Emirates Motor Company
Al Fahim Group
by Osama Abushaban
16 May 2012

2. About the Speaker
Osama Abushaban
Al Fahim Group
Agenda:
 Who we Are
 Why RFID
 Hardware & Software
 Value Proposition
 Success Video
Q&A

3. About Al Fahim Group
• Al Fahim Group was established in 1958 and has become one of the UAE’s
most successful family businesses.
• The conglomerate has an array of businesses in automotive, real estate,
hospitality, travel & tourism, and the oil & gas industry.
• The Group is one of the leaders and most trusted businesses in the UAE with
offices in Abu Dhabi, Dubai, Sharjah and Al Ain
• Our Mission: Deliver superior services with a passion to exceed all
expectations.
• Our Vision: To be the best in class in all that we do for and in our
community.
• Our Values: Humanity, Honesty, Substance and Foresight

4. Who we are

5. About Emirates Motor Company
• As the flagship company of Al Fahim Group, Emirates Motor Company (EMC)
symbolizes the phenomenal growth and success that Al Fahim Group has achieved.
EMC houses the world’s largest Mercedes-Benz facility portraying immaculate quality
in true Mercedes-Benz tradition.
• EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and
Al Ain since 1962, and is the first Mercedes-Benz distributor in the Middle East to be
awarded the ISO 9002 certification.
• EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons
to the largest trucks. Innovative customer-oriented marketing programmers, designed
to provide comprehensive support to its loyal clientele remain EMC’s focus.
• EMC serves a premium client segment in the region, including dignitaries, the UAE
government, oil companies and the business community. Moreover, EMC is constantly
involved in community-driven activities that include social, environmental, charity, and
sports efforts.

6. Emirates Motor Company
Service Center
• Passenger Cars Service and Repair Center
• Total Area of 21,000 Square Meters
• 250 work bays within an air-conditioned workshop
• Active Reception with 14 consultation bays
• 550 underground car parks
• 100 on-ground car parks
• Dedicated & secured MayBach, SLR McLaren & Guard vehicles
repair center
• Vehicle throughput (yearly): 32,500
• Sold Labor hours (yearly): 235,000+
• Operational RFID asset tracking system for monitoring vehicles
and assets’ movements & locations

7. Emirates Motor Company
The Largest Mercedes-Benz Facility in the World
• Total area of 93,000 square meters
• New & Used Cards Showroom
• Service Center
• Express Service
• Body Shop
• Parts & Logistics Center
• Training Center
• Staff Accommodation
• Al Fahim Group Headquarters

8. RFID at the Service Center
Hardware Integration
 Exciters  Autoline
 Tags  VMS-Tagstone
 Handheld PC  Cisco Network

9. RFID – Value Proposition
Customer Operational Tactical Strategic
Reduced waiting time Decreased time to Better usage of human Lower costs of
retrieve vehicles capital operations
Instant information
and timely feedback Decreased time to Process flow Increased revenue
locate tools optimization
High quality of Increased customer
service Decreased time to Optimal space satisfaction
locate personnel utilization
Security
Increased efficiency
and throughput
Accurate Liability
recognition
Enhanced audit
management

10. Video
Video Link: Click Here
Online Link

11. Questions?
Thank you