Find out how you can improve your digital client journey to increase conversion and revenue. Where and how to clients live online? Which technologies to use? What does the future look like?
How Men's Wearhouse is Addressing Commerce in the Age of the Informed Consumer
Digital Client Journey Increasing Conversions & Engagement
1. Digital Client Journey Management
Enabling Client growth
DISCLAIMER: Please note that these slides & the content only reflect the views of the author/speaker.
https://www.linkedin.com/in/frankroessig/
5. Digital Strategy Drivers – Customer Engagement
“ The .. majority [of customers}, or 73%,
used multiple channels during their
shopping journey”
SOURCES: HBR, Business2Community, cordena, jacada, invesp.
6. Digital Strategy Drivers - Financials
5Y CAGR
Revenue
+10%
EBITDA
+25%
SOURCE: EY
Customer-centric companies are
60% more profitable t
Brands with
superior customer experience
bring in 5.7 times more revenue
84% of companies that
improve their CX
report an increase in revenue.
SOURCE: Forbes / Forrester
SOURCE: Watermark Consulting
18. Benefits - Strengthening the competitive position!
• Omni-channel experience attracts high
client flow.
• Enhanced client satisfaction drives
revenue through retention and strong
client relationships.
• Digital process enhances productivity
with cost saving up to 90%1, thereby
increasing margins.
• Positive image as digital company.
• Strong security features ensure
compliance and fraud detection in the
most invisible manner.
• Foundation for the up-selling of mobile
based services.