Learn how to build your personal brand and real estate business by marketing yourself and your exclusive listings on Pinterest, Instagram and Vine.

1. Visual
Marketing
with
Pinterest,
Instagram
+
Vine

2. Pinterest
is
a
virtual
inspiration
board
that
allows
users
to
collect
and
share
beautiful
images
found
on
the
web.
What:
4
modes
of
use:

3. • 21%
of
the
Internet
population
uses
Pinterest
(up
from
15%
in
2012,
highest
adoption
rate
out
of
the
Big
5)
• 33%
of
the
Pinterest
user
base
is
female
vs.
8%
males
• Primarily
used
by
those
18-­‐49
• Skews
toward
an
affluent
segment,
average
Pinterest
user
has
a
household
income
+$100,000.
(Pew)
Who?

4. • #2
traffic
referral
source
below
Facebook
• up
30%
from
last
year
when
it
surpassed
Twitter
• Lifespan
of
a
pin
is
the
longest
of
any
social
network,
over
a
week.
• 2.5
billion
monthly
pageviews
• Pinterest
generates
41%
of
eCommerce
traffic
and
47%
of
online
shoppers
have
made
a
purchase
based
on
a
Pinterest
recommendation.
• In
2013,
Pinterest
outpaced
email
in
social
sharing,
becoming
the
third
most
popular
and
fastest
growing
sharing
platform
with
a
58%
overall
increase.
(ShareThis)
Why?

5. Pinterest
Buzzwords
Pin:
An
image
added
to
Pinterest
(.jpg,
.png,
.gif
images
only)
Pinboard
(board):
A
set
of
theme-­‐based
pins
Pinning:
The
act
of
visually
sharing
content
Repin:
Reposting
somebody
else’s
pin
to
your
own
Board
Pin
It
Button:
Button
that
can
be
placed
on
website
to
facilitate
sharing
on
Pinterest.
Pins
added
with
the
Pin
It
button
automatically
link
back
to
the
source
site
Pinner:
Person
who
does
the
sharing
Hashtag:
Using
the
#
sign
in
front
of
a
word
or
phrase
which
will
link
the
phrase
and
aggregate
your
content
with
other
pins
that
share
the
same
hashtag

6. 1.
Navigate
to
http://pinterest.com
2.
Connect
with
Twitter,
Facebook
or
use
your
email
address
Setting
up
your
Profile

7.
Profile:
• Describe
yourself,
job
and
interests
in
your
“About
Me”
• Add
a
photo
of
yourself
• Link
it
to
your
TOWN
page,
blog
or
personal
website
• Link
to
your
Twitter
and
Facebook
profile
• Add
your
location
-­‐
be
specific
in
your
description
as
well
Anatomy
of
Pinterest

8. Anatomy
of
Pinterest
Boards

9. Examples
Claudia
Saez
Fromm

10. Examples
Raj
Qsar

11. Best
Practices
• Pinterest
users
are
most
active
between
the
hours
of
8
and
9
p.m.
• use
a
third-­‐party
website
like
pinwoot,
viraltag
or
pingraphy
• Always
pin
with
a
description!
• Pick
a
focal
point
in
the
pin
and
explain
why
it’s
great
• Most
commented
&
repinned
items
use
200-­‐310
characters
• Experiment
with
posting
longer,
vertical
pins
• Stick
to
a
3:1
ratio
of
outside
sources
to
your
listings

12. What
to
Pin:
Marketing
Yourself:
• Neighborhood
Hot
Spots
• Favorite
Restaurants
• Personal
Hobbies
• Favorite
Quotes
• What
You’re
Reading
• Industry
Articles/News
Marketing
Listings:
• Staging
Inspiration/Tips
• Details
of
Interiors
• Neighborhood
Specific
Boards
• Videos/Tours
• Curb
Appeal/Architecture

13.
• Write
a
detailed
description
of
yourself
• Start
2-­‐3
Pinterest
Boards
• Share
a
Pin
to
Twitter/Facebook
Action
Items

14. Instagram is a mobile photo and video sharing social
application that allows users to easily take photos,
manipulate them with filters and then upload them to
multiple synced social platforms. Users can follow
each other, like photos, comment and tag other users
in photo captions. Like Twitter, users can also search
for topics with hashtags.
What
Skews slightly towards women
Largely popular with 18-29 y/os
Who

15. Why
Instagram?
Engagement:
the
most
engaging
social
network
next
to
Facebook
Frequency:
57%
of
users
visit
once
a
day,
35%
multiple
times
a
day
–
nearly
as
much
as
Facebook
users
• Acquired
by
Facebook
in
2012
for
their
strong
visual
content
• As
of
September
2012
there
were
over
100
million
users
• Over
55
million
photos
are
shared
every
day
(up
from
5M
last
year)
• Over
16
billion
photos
existing
on
the
site
(up
from
5B
last
year)
• Over
76
million
users
log
on
daily

16. Anatomy
of
Instagram
App: Web:

17. Anatomy
of
Instagram
Sign
In
App:
Register

18. Anatomy
of
Instagram
Your
Profile
Options
Menu
Settings
Menu
Tagged
Photos

19. Anatomy
of
Instagram
Privacy
Settings

20. What’s
New?
People
Tagging
Direct
Inboxing

21. Examples

23. Best
Practices
• Optimal
posting
time
is
early
in
the
morning
(7a-­‐8a)
or
in
the
evening
after
5p
• Use
between
3-­‐8
hashtags
per
post
• Don’t
spam
other
hashtags
or
your
audience
with
irrelevant
content
• Capture
an
array
of
images
to
tell
your
personal
story
• listings
• behind
the
scenes
• around
the
neighborhood
• on
vacation

24. Most
popular
hashtags
TOWN
Hashtags
• #lookupny
• #viewsaroundTOWN
• #TOWN[office]
• #TOWNloves
• #teamTOWN
• #TOWNonthego

25. Vine
• App
that
allows
you
to
create
short
6
second
looping
videos
• All
about
abbreviation
+
creativity

26. Vine
Data
Lauren
Mobertz,
BuzzFork

27. Vine
vs.
InstaVideo
Ma1
Miller,
Visual.ly

28. Before
you
start:
• Storyboard
and
visualize
the
final
product
• you
can’t
upload
from
your
camera
roll
• new
editing
features
Sessions
+
Time
Travel
• Video
Basics
• Rule
of
Thirds
• Lighting

29. What
works
with
Vine:
• Previews
and
sneak
peeks
• Showing
the
lighter
side
of
real
estate
• Demonstrate
DIYs
and
How
Tos
• @lowes
#fixinsix
• Piecemeal
tours
of
the
neighborhood
• Reflect
culture
and
express
personality

30. Vine
• The
App

31. Vine
• The
App:
Activity

32. Vine
• The
App:
Explore
15
channels
to
browse:
Comedy
Art
+
Experimental
Cats
Dogs
Family
Beauty
+
Fashion
Food
Nature
Music
News
+
Poli?cs
Special
FX
Sports
Urban
wier
d

33. Vine
• The
App:
Posting
a
video
Found
on:
Explore
Ac?vity
Home
Select
a
Channel
Find
a
loca?on
Will
only
play
na?vely
on
Vine
+
TwiJer

34. Extra
Equipment
• Tripods
or
phone
mounts
• one
flex
tripod,
one
stable
tripod

35. Rosemary
Dorsett
Social
Media
Manager
rodorsett@nylmedia.com
slideshare.net/nylmedia