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Lean Startup - the Italian way
1. Lean startup
- the Italian way -
Nicola Junior Vitto
Blomming
Programmers in Padua - April 27, 2012 - Padova
@njvitto - @blomming
nicola@blomming.com
lunedì 30 aprile 12
2. What’s a startup?
A startup is first of all an experiment, it is a human
institution designed to deliver a new product or
service under conditions of extreme uncertainty
At its heart, a startup is a catalyst that transforms
ideas into product.
(From Lessons Learned blog By Eric Ries)
lunedì 30 aprile 12
3. Ideas
How important are ideas?
lunedì 30 aprile 12
11. Prototype
Or as a developer, you will probably start
prototyping your software
lunedì 30 aprile 12
12. Questions
How do you choose features?
How much wait before launching the product?
What’s your development process?
lunedì 30 aprile 12
13. Go Ahead
Having a good idea,
a proved and experienced team,
market research and a good plan...
...and/or a prototype
...last missing thing is...
lunedì 30 aprile 12
22. A classic full-featured product
Yes...it can be well organized,
but not all features are required to your lean startup.
lunedì 30 aprile 12
23. Minimum Viable Product
MVP: A product with the
fewest number of features
needed to achieve a
specific objective, for
which users are willing to
‘pay’ in some form of a
scarce resource.
lunedì 30 aprile 12
24. Intermediate MVPs
Final MVPs test the business model
Intermediate MVPs test high risk
components of the business model.
lunedì 30 aprile 12
44. Business Plans
While the death of the business plan as a
method to engage investors is a welcome
development, it doesn’t eliminate the need to
think through your business – a process aided
by, ironically, the writing of a business plan.
lunedì 30 aprile 12
45. Get out of the building (by Steve Blank)
Your business assumptions can be wrong
Go out and speak with your customers
lunedì 30 aprile 12
63. Entrepreneurship
...Entrepreneurs recognize they are going to have
to follow their own internal compass and embrace
the uncertainty as part of the journey.
- Steve Blank -
more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/
lunedì 30 aprile 12
69. On your Blomming pages
Creating
a Shop
on Blomming
you can
immediately
sell...
lunedì 30 aprile 12
70. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
you can
immediately
sell...
lunedì 30 aprile 12
71. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
sell...
lunedì 30 aprile 12
72. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
lunedì 30 aprile 12
73. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
On other sites
and mobile
API devices
lunedì 30 aprile 12