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Social Commerce & the new ways for E-commerce

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Social Commerce & the new ways for E-commerce

  1. 1. Social Commerce & the new ways for E-Commerce Nicola Junior Vitto - @njvitto @blomming 2 April 2012 - Digital Magics - Milan, Italymartedì 3 aprile 12
  2. 2. Market forecast Booz&Co estimates: US$30 BLN 2015 CAGR 2011-2015: +56%martedì 3 aprile 12
  3. 3. ZMOT More info on: http://www.zeromomentoftruth.com/martedì 3 aprile 12
  4. 4. Facebook Commercemartedì 3 aprile 12
  5. 5. Facebook Commerce Almost 40% of small businesses that sell on Facebook say it is their sole sales channel More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4martedì 3 aprile 12
  6. 6. F-Commerce: 2 Strategies Social Media on E-Commerce on E-Commerce platforms Social Media platforms Helping people connect where they buy Helping people buy where they connectmartedì 3 aprile 12
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  8. 8. Facebook Commerce - Experiencemartedì 3 aprile 12
  9. 9. Facebook Commerce - Experiencemartedì 3 aprile 12
  10. 10. Facebook Commerce - Experiencemartedì 3 aprile 12
  11. 11. Facebook Commerce - Brandsmartedì 3 aprile 12
  12. 12. Facebook Commerce - Pampersmartedì 3 aprile 12
  13. 13. Facebook Commerce Amazon experiencemartedì 3 aprile 12
  14. 14. Facebook Commerce Between the end of 2010 and the end of 2011, Internet Retailer Top 200 retailers saw a 203% increase in traffic from Facebook to their sites. (source: Facebook) More info on: https://www.facebook.com/commercemartedì 3 aprile 12
  15. 15. Social Commercemartedì 3 aprile 12
  16. 16. Social Commerce Social Commerce is all about people and their social powermartedì 3 aprile 12
  17. 17. Social Sharing  62% of online shoppers have read product-related comments from their friends on Facebook The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”. More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasemartedì 3 aprile 12
  18. 18. Social Sharing 75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasemartedì 3 aprile 12
  19. 19. Social Sharing 53% of the shoppers who have clicked through to the retailer’s site have made a purchase. More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasemartedì 3 aprile 12
  20. 20. Social Sharing 81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying.  More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasemartedì 3 aprile 12
  21. 21. Social Sharingmartedì 3 aprile 12
  22. 22. Rating & Reviewsmartedì 3 aprile 12
  23. 23. Recommendations & Referralsmartedì 3 aprile 12
  24. 24. Forums & Communitiesmartedì 3 aprile 12
  25. 25. Social Shoppingmartedì 3 aprile 12
  26. 26. Group Buymartedì 3 aprile 12
  27. 27. Purchase sharingmartedì 3 aprile 12
  28. 28. Recommendation & Taste APIsmartedì 3 aprile 12
  29. 29. Mobile Commercemartedì 3 aprile 12
  30. 30. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  31. 31. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  32. 32. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  33. 33. Mobile Commerce - Forecast Global Internet users will double in the next few years and most will be mobile More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  34. 34. Mobile Commerce - Case History Vente Privee 15M registered users 45M visitors / month (6,7M from iPhone) More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  35. 35. Mobile Commerce - Case History Vente Privee 145k downloads on Android / 1,6M downloads on iOS 16% of total revenues are from mobile iPhone sales peak: 7-9 AM iPad sales peak: 9-10 PM More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3martedì 3 aprile 12
  36. 36. Social Commerce Experiences for (some) Retailersmartedì 3 aprile 12
  37. 37. Is F-Commerce good for everyone? Some brands opened and then shutted down a Facebook shop during 2011 "We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commercemartedì 3 aprile 12
  38. 38. Is F-Commerce good for everyone? “It sounds like the big problem is that companies were just replicating what they had on their websites inside of Facebook” “Theres still a chance someone will figure out a way to make an e-commerce experience that works in Facebook by tailoring it to Facebooks strengths” More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commercemartedì 3 aprile 12
  39. 39. Social Audience of retailers More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/martedì 3 aprile 12
  40. 40. Retailers: F-Commerce Integration Do you remember the 2 Strategies? More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/martedì 3 aprile 12
  41. 41. martedì 3 aprile 12
  42. 42. On your Blomming pages Creating a Shop on Blomming you can immediately sell...martedì 3 aprile 12
  43. 43. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell...martedì 3 aprile 12
  44. 44. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell...martedì 3 aprile 12
  45. 45. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell...martedì 3 aprile 12
  46. 46. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API devicesmartedì 3 aprile 12
  47. 47. User case (actual)martedì 3 aprile 12
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  49. 49. martedì 3 aprile 12
  50. 50. Thanks! Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com On FB & Twitter as: njvittomartedì 3 aprile 12

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