SlideShare a Scribd company logo
1 of 38
FOUNDERS
                             Why we do
                             what we do




flickr: pictureperfectpose                 #howtoweb – @andreasklinger
@andreasklinger
#howtoweb
slides: http://slideshare.net/andreasklinger
INVESTORS
 Carmen Busquets
  Dave McClure
  Eden Ventures
  Sherry Coutu
   Tom Hulme
    Seedcamp
   500 Startups

      LOOKK
 Social Discovery &
Shopping of emerging
 Fashion Designers.
NOT HERE TO PITCH




I am “in-between startups”



Time to reflect…



                             #howtoweb – @andreasklinger
STARTUPS
                    ARE
                  AWESOME




flickr: an_untrained_eye      #howtoweb – @andreasklinger
IT’S THE BEST TIME
        EVER TO START
       A WEB STARTUP



   This is an industrial revolution.

         “Software eats the world…”
               ~ Marc Andreessen




foto: wired                            #howtoweb – @andreasklinger
(YOU) FOUNDERS
                         ARE AWESOME.




                           VISIONARY



                          CONVINCING



                           AMBITIOUS


flickr: stuckincustoms                    #howtoweb – @andreasklinger
FOUNDERS ARE
         VISIONARY




flickr: spengben         #howtoweb – @andreasklinger
BuildTheEnterprise.org
wants to build a real spaceship
‘Gen-1 Enterprise’

Project Plan: 20 years, $1 trillion


CRAZY?
VISIONARY?
STUPID?
LOOKK in 2009.
(Back then we were called Garmz)



Bird-eye view of
our processes.

3 Meters long
Flowchart.

“Start your own fashion
label. You design. We do
the rest.”

CRAZY?
VISIONARY?
STUPID?
fanbase     crowd-    proto-        pre-     prod-
                                                      logistics
building   sourcing   typing      ordering   uction




First Launch!
We started right with the big vision.

An unique business model to
revolutionise a whole industry.
fanbase     crowd-    proto-      pre-     prod-
                                                    logistics
building   sourcing   typing    ordering   uction




We didn’t know if these parts will
actually catch ground.
But linked them together.

Pivot nightmare.
fanbase     crowd-    proto-      pre-     prod-
                                                    logistics
building   sourcing   typing    ordering   uction




Our competitor. Just preordering.

Same press. Same VC interest.
Same learnings. Faster iterations.
BEING VISIONARY
  IS NOT AN EXCUSE FOR
  NOT HAVING TRACTION




                              START SMALL…

                         FOCUS ON ESSENTIALS

                         DELAY SUPPLEMENTALS



flickr: tonivc                     #howtoweb – @andreasklinger
FOUNDERS ARE
                     CONVINCING




flickr: stephenpoff        #howtoweb – @andreasklinger
We don’t know our
                   business/product yet…

                  But we tell our customers
                       they need it…

                    And they believe it…




flickr: good_day           #howtoweb – @andreasklinger
“A startup is an organisation
                           formed to search for a
                          repeatable and scalable
                              business model.”
                                  ~ Steve Blank




foto: startupbootcamp                   #howtoweb – @andreasklinger
“Startups don’t fail
                  because they lack a product;
                             they fail
                  because they lack customers
                and a profitable business model”

                         ~ Steve Blank



                                   (yes i am a s_blank fanboy)




foto: LEAN LA                    #howtoweb – @andreasklinger
Still…

                  Instead of asking
                  we try to convince.




flickr: good_day        #howtoweb – @andreasklinger
“Ask your customers!”
“Ask your customers!”



Meh.
We ask our customers!


But their feedback sucks.

It’s vague & imprecise…
They don’t do what they tell…
And opinions…
So many opinions…
Even if we don’t pitch.
We are asking the wrong way.


We want to build solution Y?
What do you think?
Would you use it?
Would you pay for it?



VS



Tell me about your day.
Tell me about X?
So X is a problem?
How do you solve X now?
How much you pay for that?
We are biasing &
misunderstanding them…




Plus we don’t ask the
uncomfortable questions…



Please watch Rob’s Talk:
http://bit.ly/rf-custdev
This was us following
his methods…


Turns out… We had no idea.



Pink = assumptions
Yellow = new learned facts




           <- Sea of Sorrow

          aka Invalidated
          Assumptions
FOUNDERS ARE
                        AMBITIOUS




flickr: neilarmstrong2         #howtoweb – @andreasklinger
We all want this



flickr: stuckincustoms                      #howtoweb – @andreasklinger
Achieve                  Achieve
                   Problem / Solution Fit    Product / Market Fit




           Discover               Validate            Efficiency      Growth

                                            We all get this.
                                                                         Source: custdev.com



flickr: stuckincustoms                                                    #howtoweb – @andreasklinger
All phases of company building have different key challenges.

              #1 Reason of startup failure:
              Believing you are further along. “Pre-mature scaling”

                                                          Source: startupgenome project

flickr: stuckincustoms                                              #howtoweb – @andreasklinger
We all want to scale! Hollywood style!



                        #1 Question i hear:
                        “How do i get funding for tech & do
                        marketing?”




flickr: neilarmstrong2                         #howtoweb – @andreasklinger
No Press nor VC is
                          going to tell you this…




                   Building an non-working company is
                   as hard as building a working one.
                   (then the non-working one dies)




                   You can will be busy “scaling”
                   without any product worth scaling.




flickr: bombeador                            #howtoweb – @andreasklinger
VCs have no friggin’ idea.



                    Never ask a VC what you should do.

                    They don’t know.

                    Your customers know (look at your



                   Only the good VCs will admit that.
                   Bad VCs will give vagueness + homework.




flickr: bombeador                         #howtoweb – @andreasklinger
Investors are under
                                       more pressure than you.



                               9/10 startups fail.
                               Startup follow a power law distribution .



                      What about VCs? Accelerators? Local investors?
                      They need to proof more than you do.
                      Many are startups too, but play experts.




flickr: nasamarshall                                   #howtoweb – @andreasklinger
No VC will tell you.




                   Getting money is “easy”.
                   Getting traction _hard_



                   Focus on the right things
                   while your learning is cheap.




flickr: jdhancock                #howtoweb – @andreasklinger
“My goal [..] is to keep
the business low overhead,
 until we have something
that I feel is a breakout hit”

        ~Justin Kan, Exec




  foto: wikipedia                #howtoweb – @andreasklinger
Founders! Your biggest     Just avoid the most
strength is that you are   common mistakes in
visionary, convincing      being so.
and ambitious.



flickr: eole                       #howtoweb – @andreasklinger
Thanks!
                                     Feedback &
                                   Questions please.




                            #howtoweb – @andreasklinger



flickr: pictureperfectpose

More Related Content

What's hot

Actionable Customer Development
Actionable Customer DevelopmentActionable Customer Development
Actionable Customer DevelopmentAndreas Klinger
 
A Nerded View On Fashion - Lean Startup for Fashion Labels
A Nerded View On Fashion - Lean Startup for Fashion LabelsA Nerded View On Fashion - Lean Startup for Fashion Labels
A Nerded View On Fashion - Lean Startup for Fashion LabelsAndreas Klinger
 
Metrics - Lessons Learned - LeanCamp London 2012
Metrics - Lessons Learned - LeanCamp London 2012Metrics - Lessons Learned - LeanCamp London 2012
Metrics - Lessons Learned - LeanCamp London 2012Andreas Klinger
 
Customer Development Power-Ups
Customer Development Power-UpsCustomer Development Power-Ups
Customer Development Power-UpsLean Startup Co.
 
Metrics for early stage startups
Metrics for early stage startupsMetrics for early stage startups
Metrics for early stage startupsAndreas Klinger
 
Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Abby Fichtner
 
Eric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries
 
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...Andrew Frenz
 
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...Gregor Gross
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11lisavdh
 
Agile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learningAgile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learningFranky Athill
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project ManagersCaroline Gordon
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project ManagersCaroline Gordon
 
The promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesThe promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesmtoppa
 
Be Like the Internet - 8 steps to success in a post 2.0 world
Be Like the Internet - 8 steps to success in a post 2.0 worldBe Like the Internet - 8 steps to success in a post 2.0 world
Be Like the Internet - 8 steps to success in a post 2.0 worldThor
 
Final startup grind
Final startup grindFinal startup grind
Final startup grindMark Suster
 
Game Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationGame Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationMartyn Jones
 
Nick De Mey (Board of Innovation) - Innovate like a startup
Nick De Mey (Board of Innovation) - Innovate like a startupNick De Mey (Board of Innovation) - Innovate like a startup
Nick De Mey (Board of Innovation) - Innovate like a startupAnis Bedda
 

What's hot (20)

Actionable Customer Development
Actionable Customer DevelopmentActionable Customer Development
Actionable Customer Development
 
A Nerded View On Fashion - Lean Startup for Fashion Labels
A Nerded View On Fashion - Lean Startup for Fashion LabelsA Nerded View On Fashion - Lean Startup for Fashion Labels
A Nerded View On Fashion - Lean Startup for Fashion Labels
 
Metrics - Lessons Learned - LeanCamp London 2012
Metrics - Lessons Learned - LeanCamp London 2012Metrics - Lessons Learned - LeanCamp London 2012
Metrics - Lessons Learned - LeanCamp London 2012
 
Customer Development Power-Ups
Customer Development Power-UpsCustomer Development Power-Ups
Customer Development Power-Ups
 
Metrics for early stage startups
Metrics for early stage startupsMetrics for early stage startups
Metrics for early stage startups
 
Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)
 
Eric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech Talk
 
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...
INCOSE North Star Chapter Meeting: Innovation in an Established Company - One...
 
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...
Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN au...
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11
 
Hackdays and [in]cubator
Hackdays and [in]cubatorHackdays and [in]cubator
Hackdays and [in]cubator
 
Agile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learningAgile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learning
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project Managers
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project Managers
 
The promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesThe promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practices
 
Be Like the Internet - 8 steps to success in a post 2.0 world
Be Like the Internet - 8 steps to success in a post 2.0 worldBe Like the Internet - 8 steps to success in a post 2.0 world
Be Like the Internet - 8 steps to success in a post 2.0 world
 
Final startup grind
Final startup grindFinal startup grind
Final startup grind
 
Game Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationGame Product Discovery: Validation & Iteration
Game Product Discovery: Validation & Iteration
 
Nick De Mey (Board of Innovation) - Innovate like a startup
Nick De Mey (Board of Innovation) - Innovate like a startupNick De Mey (Board of Innovation) - Innovate like a startup
Nick De Mey (Board of Innovation) - Innovate like a startup
 
Lean startup 101
Lean startup 101Lean startup 101
Lean startup 101
 

Viewers also liked

Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
MVP Open Day 2014 - Hacking Human Behaviour
MVP Open Day 2014 - Hacking Human BehaviourMVP Open Day 2014 - Hacking Human Behaviour
MVP Open Day 2014 - Hacking Human BehaviourEdin Kapic
 
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...Kim Goodwin
 
Intro to visual design workshop
Intro to visual design workshopIntro to visual design workshop
Intro to visual design workshopNicole Saidy
 
eTrain Brand Extension
eTrain Brand ExtensioneTrain Brand Extension
eTrain Brand ExtensionAndrei Popa
 
Basis Of Human Behaviour 1sem 1 in ob
Basis  Of  Human  Behaviour 1sem 1 in obBasis  Of  Human  Behaviour 1sem 1 in ob
Basis Of Human Behaviour 1sem 1 in obavinash agarwal
 
Virgin - Richard Branson
Virgin - Richard BransonVirgin - Richard Branson
Virgin - Richard BransonLara Borges
 
Growth Hacking meets UX - Workshop with Mac Jake
Growth Hacking meets UX - Workshop with Mac JakeGrowth Hacking meets UX - Workshop with Mac Jake
Growth Hacking meets UX - Workshop with Mac JakeGrowth Hacking Asia
 
Designing Intelligent Coversations: A Chatbot Workshop
Designing Intelligent Coversations: A Chatbot WorkshopDesigning Intelligent Coversations: A Chatbot Workshop
Designing Intelligent Coversations: A Chatbot WorkshopAustin Beer
 
Modern Brand Building Stop Campaigning and Start Committing
Modern Brand Building Stop Campaigning and Start CommittingModern Brand Building Stop Campaigning and Start Committing
Modern Brand Building Stop Campaigning and Start CommittingBetsey Merkel
 
Brand Name Proposal
Brand Name ProposalBrand Name Proposal
Brand Name ProposalAndrei Popa
 
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014CharityComms
 
The Digital Pond [November 2016] - Grey is shiny - The Mix
The Digital Pond [November 2016] - Grey is shiny - The MixThe Digital Pond [November 2016] - Grey is shiny - The Mix
The Digital Pond [November 2016] - Grey is shiny - The MixThe Digital Pond
 

Viewers also liked (20)

How to find customers and grow your tribe
How to find customers and grow your tribeHow to find customers and grow your tribe
How to find customers and grow your tribe
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
MVP Open Day 2014 - Hacking Human Behaviour
MVP Open Day 2014 - Hacking Human BehaviourMVP Open Day 2014 - Hacking Human Behaviour
MVP Open Day 2014 - Hacking Human Behaviour
 
The Maltese Product
The Maltese ProductThe Maltese Product
The Maltese Product
 
WTF is the Happy Startup School anyway?
WTF is the Happy Startup School anyway?WTF is the Happy Startup School anyway?
WTF is the Happy Startup School anyway?
 
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
 
Building a startup that matters
Building a startup that mattersBuilding a startup that matters
Building a startup that matters
 
Intro to visual design workshop
Intro to visual design workshopIntro to visual design workshop
Intro to visual design workshop
 
eTrain Brand Extension
eTrain Brand ExtensioneTrain Brand Extension
eTrain Brand Extension
 
Basis Of Human Behaviour 1sem 1 in ob
Basis  Of  Human  Behaviour 1sem 1 in obBasis  Of  Human  Behaviour 1sem 1 in ob
Basis Of Human Behaviour 1sem 1 in ob
 
Virgin - Richard Branson
Virgin - Richard BransonVirgin - Richard Branson
Virgin - Richard Branson
 
Growth Hacking meets UX - Workshop with Mac Jake
Growth Hacking meets UX - Workshop with Mac JakeGrowth Hacking meets UX - Workshop with Mac Jake
Growth Hacking meets UX - Workshop with Mac Jake
 
Designing Intelligent Coversations: A Chatbot Workshop
Designing Intelligent Coversations: A Chatbot WorkshopDesigning Intelligent Coversations: A Chatbot Workshop
Designing Intelligent Coversations: A Chatbot Workshop
 
Brand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag LinesBrand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag Lines
 
Modern Brand Building Stop Campaigning and Start Committing
Modern Brand Building Stop Campaigning and Start CommittingModern Brand Building Stop Campaigning and Start Committing
Modern Brand Building Stop Campaigning and Start Committing
 
Brand Name Proposal
Brand Name ProposalBrand Name Proposal
Brand Name Proposal
 
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014
 
The Digital Pond [November 2016] - Grey is shiny - The Mix
The Digital Pond [November 2016] - Grey is shiny - The MixThe Digital Pond [November 2016] - Grey is shiny - The Mix
The Digital Pond [November 2016] - Grey is shiny - The Mix
 

Similar to Founders - why we do what we do - and why this sucks.

The Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingThe Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
 
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]HubSpot
 
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
 
Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Tara Hunt
 
How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?ThoughtWorks Studios
 
“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”Content Marketing World
 
Design Whuffie
Design WhuffieDesign Whuffie
Design WhuffieTara Hunt
 
How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?Thoughtworks
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketingMike Parsons
 
Why Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackWhy Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackTara Hunt
 
Startup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next
 
How to go about building great tech products
How to go about building great tech productsHow to go about building great tech products
How to go about building great tech productsKuliza Technologies
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
 
Don't Engage Me, Bro!
Don't Engage Me, Bro!Don't Engage Me, Bro!
Don't Engage Me, Bro!xeroply
 
SocGen_BankingInnovationv3
SocGen_BankingInnovationv3SocGen_BankingInnovationv3
SocGen_BankingInnovationv3Ravi Padaki
 
3 Things Investors Look For at the Seed Stage
3 Things Investors Look For at the Seed Stage3 Things Investors Look For at the Seed Stage
3 Things Investors Look For at the Seed Stageentrprnr
 
Agile is a 4 letter word - dev nexus 2020
Agile is a 4 letter word - dev nexus 2020Agile is a 4 letter word - dev nexus 2020
Agile is a 4 letter word - dev nexus 2020Jen Krieger
 

Similar to Founders - why we do what we do - and why this sucks. (20)

The Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingThe Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual Storytelling
 
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
 
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage Startups
 
Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]
 
How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?
 
“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”
 
Design Whuffie
Design WhuffieDesign Whuffie
Design Whuffie
 
Makingwhuffie
MakingwhuffieMakingwhuffie
Makingwhuffie
 
How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?How do you accelerate your enterprise agility?
How do you accelerate your enterprise agility?
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketing
 
Why Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackWhy Whuffie is My SEO Jetpack
Why Whuffie is My SEO Jetpack
 
Startup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna Lord
 
How to go about building great tech products
How to go about building great tech productsHow to go about building great tech products
How to go about building great tech products
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
 
Don't Engage Me, Bro!
Don't Engage Me, Bro!Don't Engage Me, Bro!
Don't Engage Me, Bro!
 
SocGen_BankingInnovationv3
SocGen_BankingInnovationv3SocGen_BankingInnovationv3
SocGen_BankingInnovationv3
 
3 Things Investors Look For at the Seed Stage
3 Things Investors Look For at the Seed Stage3 Things Investors Look For at the Seed Stage
3 Things Investors Look For at the Seed Stage
 
Lean ing
Lean   ingLean   ing
Lean ing
 
Agile is a 4 letter word - dev nexus 2020
Agile is a 4 letter word - dev nexus 2020Agile is a 4 letter word - dev nexus 2020
Agile is a 4 letter word - dev nexus 2020
 

More from Andreas Klinger

I started a VC fund - here is what happened
I started a VC fund - here is what happenedI started a VC fund - here is what happened
I started a VC fund - here is what happenedAndreas Klinger
 
StartUp Metrics Lesson Learned - LeanCamp Barcelona
StartUp Metrics Lesson Learned - LeanCamp BarcelonaStartUp Metrics Lesson Learned - LeanCamp Barcelona
StartUp Metrics Lesson Learned - LeanCamp BarcelonaAndreas Klinger
 
Metrics: Lessons Learned - Killing your pre market product illusions
Metrics: Lessons Learned - Killing your pre market product illusionsMetrics: Lessons Learned - Killing your pre market product illusions
Metrics: Lessons Learned - Killing your pre market product illusionsAndreas Klinger
 
Fashion & Internet - REVOLUTION!
Fashion & Internet - REVOLUTION!Fashion & Internet - REVOLUTION!
Fashion & Internet - REVOLUTION!Andreas Klinger
 
The Future of Blog Formats
The Future of Blog FormatsThe Future of Blog Formats
The Future of Blog FormatsAndreas Klinger
 
Ideas to make mjam more delicious
Ideas to make mjam more deliciousIdeas to make mjam more delicious
Ideas to make mjam more deliciousAndreas Klinger
 

More from Andreas Klinger (8)

I started a VC fund - here is what happened
I started a VC fund - here is what happenedI started a VC fund - here is what happened
I started a VC fund - here is what happened
 
StartUp Metrics Lesson Learned - LeanCamp Barcelona
StartUp Metrics Lesson Learned - LeanCamp BarcelonaStartUp Metrics Lesson Learned - LeanCamp Barcelona
StartUp Metrics Lesson Learned - LeanCamp Barcelona
 
Metrics: Lessons Learned - Killing your pre market product illusions
Metrics: Lessons Learned - Killing your pre market product illusionsMetrics: Lessons Learned - Killing your pre market product illusions
Metrics: Lessons Learned - Killing your pre market product illusions
 
Fashion & Internet - REVOLUTION!
Fashion & Internet - REVOLUTION!Fashion & Internet - REVOLUTION!
Fashion & Internet - REVOLUTION!
 
Socialisten Summit09
Socialisten Summit09Socialisten Summit09
Socialisten Summit09
 
The Future of Blog Formats
The Future of Blog FormatsThe Future of Blog Formats
The Future of Blog Formats
 
My TopFriend is Nike
My TopFriend is NikeMy TopFriend is Nike
My TopFriend is Nike
 
Ideas to make mjam more delicious
Ideas to make mjam more deliciousIdeas to make mjam more delicious
Ideas to make mjam more delicious
 

Recently uploaded

Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsYourLegal Accounting
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...CIO Look Magazine
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312LR1709MUSIC
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFCaitlinCummins3
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证ogawka
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfbelieveminhh
 

Recently uploaded (20)

Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 

Founders - why we do what we do - and why this sucks.

  • 1. FOUNDERS Why we do what we do flickr: pictureperfectpose #howtoweb – @andreasklinger
  • 3. INVESTORS Carmen Busquets Dave McClure Eden Ventures Sherry Coutu Tom Hulme Seedcamp 500 Startups LOOKK Social Discovery & Shopping of emerging Fashion Designers.
  • 4. NOT HERE TO PITCH I am “in-between startups” Time to reflect… #howtoweb – @andreasklinger
  • 5. STARTUPS ARE AWESOME flickr: an_untrained_eye #howtoweb – @andreasklinger
  • 6. IT’S THE BEST TIME EVER TO START A WEB STARTUP This is an industrial revolution. “Software eats the world…” ~ Marc Andreessen foto: wired #howtoweb – @andreasklinger
  • 7. (YOU) FOUNDERS ARE AWESOME. VISIONARY CONVINCING AMBITIOUS flickr: stuckincustoms #howtoweb – @andreasklinger
  • 8. FOUNDERS ARE VISIONARY flickr: spengben #howtoweb – @andreasklinger
  • 9. BuildTheEnterprise.org wants to build a real spaceship ‘Gen-1 Enterprise’ Project Plan: 20 years, $1 trillion CRAZY? VISIONARY? STUPID?
  • 10. LOOKK in 2009. (Back then we were called Garmz) Bird-eye view of our processes. 3 Meters long Flowchart. “Start your own fashion label. You design. We do the rest.” CRAZY? VISIONARY? STUPID?
  • 11. fanbase crowd- proto- pre- prod- logistics building sourcing typing ordering uction First Launch! We started right with the big vision. An unique business model to revolutionise a whole industry.
  • 12. fanbase crowd- proto- pre- prod- logistics building sourcing typing ordering uction We didn’t know if these parts will actually catch ground. But linked them together. Pivot nightmare.
  • 13. fanbase crowd- proto- pre- prod- logistics building sourcing typing ordering uction Our competitor. Just preordering. Same press. Same VC interest. Same learnings. Faster iterations.
  • 14.
  • 15. BEING VISIONARY IS NOT AN EXCUSE FOR NOT HAVING TRACTION START SMALL… FOCUS ON ESSENTIALS DELAY SUPPLEMENTALS flickr: tonivc #howtoweb – @andreasklinger
  • 16. FOUNDERS ARE CONVINCING flickr: stephenpoff #howtoweb – @andreasklinger
  • 17. We don’t know our business/product yet… But we tell our customers they need it… And they believe it… flickr: good_day #howtoweb – @andreasklinger
  • 18. “A startup is an organisation formed to search for a repeatable and scalable business model.” ~ Steve Blank foto: startupbootcamp #howtoweb – @andreasklinger
  • 19. “Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model” ~ Steve Blank (yes i am a s_blank fanboy) foto: LEAN LA #howtoweb – @andreasklinger
  • 20. Still… Instead of asking we try to convince. flickr: good_day #howtoweb – @andreasklinger
  • 23. We ask our customers! But their feedback sucks. It’s vague & imprecise… They don’t do what they tell… And opinions… So many opinions…
  • 24. Even if we don’t pitch. We are asking the wrong way. We want to build solution Y? What do you think? Would you use it? Would you pay for it? VS Tell me about your day. Tell me about X? So X is a problem? How do you solve X now? How much you pay for that?
  • 25. We are biasing & misunderstanding them… Plus we don’t ask the uncomfortable questions… Please watch Rob’s Talk: http://bit.ly/rf-custdev
  • 26. This was us following his methods… Turns out… We had no idea. Pink = assumptions Yellow = new learned facts <- Sea of Sorrow aka Invalidated Assumptions
  • 27. FOUNDERS ARE AMBITIOUS flickr: neilarmstrong2 #howtoweb – @andreasklinger
  • 28. We all want this flickr: stuckincustoms #howtoweb – @andreasklinger
  • 29. Achieve Achieve Problem / Solution Fit Product / Market Fit Discover Validate Efficiency Growth We all get this. Source: custdev.com flickr: stuckincustoms #howtoweb – @andreasklinger
  • 30. All phases of company building have different key challenges. #1 Reason of startup failure: Believing you are further along. “Pre-mature scaling” Source: startupgenome project flickr: stuckincustoms #howtoweb – @andreasklinger
  • 31. We all want to scale! Hollywood style! #1 Question i hear: “How do i get funding for tech & do marketing?” flickr: neilarmstrong2 #howtoweb – @andreasklinger
  • 32. No Press nor VC is going to tell you this… Building an non-working company is as hard as building a working one. (then the non-working one dies) You can will be busy “scaling” without any product worth scaling. flickr: bombeador #howtoweb – @andreasklinger
  • 33. VCs have no friggin’ idea. Never ask a VC what you should do. They don’t know. Your customers know (look at your Only the good VCs will admit that. Bad VCs will give vagueness + homework. flickr: bombeador #howtoweb – @andreasklinger
  • 34. Investors are under more pressure than you. 9/10 startups fail. Startup follow a power law distribution . What about VCs? Accelerators? Local investors? They need to proof more than you do. Many are startups too, but play experts. flickr: nasamarshall #howtoweb – @andreasklinger
  • 35. No VC will tell you. Getting money is “easy”. Getting traction _hard_ Focus on the right things while your learning is cheap. flickr: jdhancock #howtoweb – @andreasklinger
  • 36. “My goal [..] is to keep the business low overhead, until we have something that I feel is a breakout hit” ~Justin Kan, Exec foto: wikipedia #howtoweb – @andreasklinger
  • 37. Founders! Your biggest Just avoid the most strength is that you are common mistakes in visionary, convincing being so. and ambitious. flickr: eole #howtoweb – @andreasklinger
  • 38. Thanks! Feedback & Questions please. #howtoweb – @andreasklinger flickr: pictureperfectpose