Symphonicals investor presentation.

1. Bjørn Haugland
Managing dir.
torsdag 26. april 12

2. Reasons to invest in Symphonical
1. Market & needs
2. Competitors not covering the need
3. Favourable trends
4. Scalability
5. Team
6. Plans
7. Valuation
8. Profitable exit
torsdag 26. april 12

3. Productivity - global and local
«Productivity isn’t everything, but in
the long run it is almost everything.
A country’s ability to improve its
standard of living over time
depends almost entirely on its
ability to raise its output per
worker»
Paul Krugman, The Age of Diminishing
Expectations (1994)
Low workforce mobility between countries/
regions, but not within the service sector.
Its easy to move ideas and thoughts around!
torsdag 26. april 12

4. Get things done - together!
Productivity is to get the right resources to do
a task - at the right time, in a flexible, quick
and co-ordinated way.
The lack of a common «getting things done»-
infrastructure is vital.
Symphonicals vision is to build this global
infrastructure - to make it fun to get things
done - together
torsdag 26. april 12

5. All the meetings!
In Symphonical you can get things done and have fun
together, regardless of WHERE you are in the world and
at WHAT time you collaborate.
You should NOT participate in (and certainly not travel
to) meetings that are NOT prepared, where one does
NOT define action points, do NOT make decisions, do
NOT set a deadline and do NOT following up decisions.
YOU SHOULD REFUSE TO PARTICIPATE IN THESE KIND OF
TERRIBLE MEETINGS OR YOU CAN MAKE THEM BETTER -
WITH SYMPHONICAL
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6. torsdag 26. april 12

7. All you need to know...
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8. From app to wall in one click
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9. Collaborate and share
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10. Apps for Business
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11. Google (Hangout)
«let us (+Amit Fulay, +Richard Dunn & me ) know if you've got innovative Chee Chew,
Director of
apps that are getting to launch ready and want to help us build a strong Engineering,
Google, Inc.
launch portfolio.» .
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12. Trends
Browser as OS
Cloud computing
Consumerization
Social networking
Freemium
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13. Needs
Gaming Angry birds
Facebook
Social networks
”White spot”
Fun
Evernote
Symphonical
Personal productivity
Business applications
Productivity
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14. Covering needs?
Visual Structure Together Fun
Excel √ √
Mind manager √ √ √
Campfire √ √
Evernote √ √
Outlook √
Symphonical √ √ √ √
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15. Simple and playful
Design
Drag Anima-
& tions
drop
User
stats
Battefield- stats - inspirational
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16. Team
Bjørn Haugland
Terje Torma
CTO
Jørgen Blindheim
Lasse Søberg Art Dir.
Sr. System dev.
torsdag 26. april 12

17. Board of directors
Dr. Ellen Jostein Stefan Marx Dr. Kjetil
Altenborg Magnussen Moløkken-
Chairman Østvold
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18. Bjørn Haugland
Became market leader within marketing research.
Etablert i 1986
Revenue 55 MNOK in 1995 with 5+ MNOK EBITDA.
Aquired by SIFO Group in 1995.
Global leader in feedback management software.
Stock listed in Oslo 2005
Etablert i 1996. 9 offices in 6 countries - 270 employees
170 million interviews (2 billion page views) in 2010 - 100% up
time
Turnover U.S. $ 48.8M and EBITDA of 9.7 M in 2010
Chairman of the Norwegian Market research association
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19. North pole Matterhorn
Styrkeprøven Vasaloppet Mt Kilimanjaro Mt Blanc
Haute Route Birkebeineren Aconcagua Mt Elbrus
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20. Plans
(Product development, marketing, PR and partners)
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21. Scalability
User invitations Technology
John Doer
App distribution
through partners
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22. Revenue streams
Sub scriptions
App Ads
s
Free
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23. Valuation
torsdag 26. april 12